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The Top 15 Social Media Mistakes to Avoid

The Top 15 Social Media Mistakes to Avoid | Social Media Marketing | Scoop.it

Social media is now the most popular online activity, but how should businesses do it right? Here are the top 15 social media mistakes to avoid.


Via Kamal Bennani
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9 Content Curation Ideas for Bulking Up Your Editorial Calendar

9 Content Curation Ideas for Bulking Up Your Editorial Calendar | Social Media Marketing | Scoop.it

Creating original content on a consistent basis can require a lot of dedicated resources, both human and financial. So what’s a resource-constrained marketer to do?


Via Kamal Bennani
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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Social Media Marketing | Scoop.it

Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need to employ both lead generation and nurturing processes in order to enhance your marketing outcomes more productively. Whether you already have a number of customers who are the loyal followers of your LinkedIn business profile, your marketing efforts should not end here.

 


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Deborah Spector's curator insight, August 3, 2014 8:36 AM

If you substitute donor, sponsor or prospect for customer, this is an excellent article for nonprofit marketers.

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Keys to Being Social: Humanity

Keys to Being Social: Humanity | Social Media Marketing | Scoop.it

At what point does automation deprive us of the natural, spontaneous, if not serendipitous, moments of human connection?

 

 


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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | Social Media Marketing | Scoop.it

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?


Via Kamal Bennani
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Manasa Konda's curator insight, August 5, 2014 4:50 AM

Important for someone working on SEO

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The Smart Marketer's Resource Center: How to Seduce Readers and Win Clients with your Blog

The Smart Marketer's Resource Center: How to Seduce Readers and Win Clients with your Blog | Social Media Marketing | Scoop.it

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Louis Cordero's curator insight, July 18, 2014 9:18 AM

How to Seduce Readers and Win Clients with Your Blog.

 

Maybe the word Seduce is a strong word, but what the heck, let’s seduce the hell out of your readers and win your clients back with your blog. That’s the objective. Wanna know how?  Read these five strategies and you should be on your way. Isn’t Seduction Great?

 

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The Smart Marketer's Resource Center: Why Awesomeness of Content Doesn't Mean it will Go Viral.

The Smart Marketer's Resource Center: Why Awesomeness of Content Doesn't Mean it will Go Viral. | Social Media Marketing | Scoop.it

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Louis Cordero's curator insight, August 4, 2014 9:20 AM

 

Why Awesomeness of Content Doesn't Mean it will Go Viral.

 

To help that awesome content go Viral and capture the attention, curiosity and appeal of a large group of people it also must contain those viral ingredients mentioned below in this powerful and extremely useful info graphics.

 

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9 simple tips to make the most of LinkedIn

9 simple tips to make the most of LinkedIn | Social Media Marketing | Scoop.it
LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen. But how, you ask? Read on. Here are 9 tips to get you started on the right track.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 3, 2014 6:56 PM


An old article that needed some updating. Perfectionist me ended up rewriting it completely. :-)

Janet Vasil's curator insight, July 4, 2014 4:08 PM

LinkedIn is a powerful online business platform for experts and entrepreneurs.  This article's tips will help you take advantage of its many features.

Cendrine Marrouat - cendrinemarrouat.com's comment, July 10, 2014 6:40 PM
Thank you @Janet Vasil!
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A brief overview of social listening for small and personal brands: benefits, tools, and tips

A brief overview of social listening for small and personal brands: benefits, tools, and tips | Social Media Marketing | Scoop.it
Hello Cendrine, I wanted to send a quick note to thank you for mentioning our company on your blog. Much appreciated, XXXX

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 9, 2014 5:37 PM


Social media monitoring is a very important, yet overlooked area of social media branding. This article is just a short introduction. 

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10 tips to speed up your WordPress blog

10 tips to speed up your WordPress blog | Social Media Marketing | Scoop.it
Do you know that you have between three and five seconds to impress the visitors of your blog? If they do not find what they need within that short amount of time, they will leave -- and never come back. Good user experience does not stop at quality design and content. People do not have time to waste; they expect pages to load fast. And search engines like Google may also consider site speed a factor for ranking.

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Social Media Marketing | Scoop.it
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 16, 2014 9:34 PM


I am very happy to announce that I now am a Paper.li Blog Staff Writer. It's an honor to contribute content for a brand that is so focused on its users. Another perk is the ability to work alongside Kelly Hungerford, who has taught me a lot about community building and management.

In my first assignment, I had to highlight some of the benefits of content curation and show examples of how brands can use Paper.li to curate their way to the top.

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Social Media Marketing | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello
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How to Optimize Post Content On Social Platforms

How to Optimize Post Content On Social Platforms | Social Media Marketing | Scoop.it

A few general suggestions on how to optimize post content.

Read more at: http://www.business2community.com/social-media/optimize-post-content-everywhere-0914222#!2EFDX


Via Antonino Militello
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Sue Walsh's curator insight, June 24, 2014 12:12 AM

A great comparison-o-graphic!

Therese Torris's curator insight, June 24, 2014 4:21 AM

Interesting hands-on advice/check list on how to post on social media. The copy of the infographic on the Web site where is it was scooped is too blurred to read, better go to the original : http://www.mycleveragency.com/blog/2014/06/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic/

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The 6 Mistakes Most Marketers Make Daily

The 6 Mistakes Most Marketers Make Daily | Social Media Marketing | Scoop.it

It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same.


Via Kamal Bennani
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5 Ways To Rethink Your Content Marketing Strategy

5 Ways To Rethink Your Content Marketing Strategy | Social Media Marketing | Scoop.it

Here are five quick and easy ways to think about your personal or company content marketing strategy differently.


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Things to Write About on Your Company Blog

Things to Write About on Your Company Blog | Social Media Marketing | Scoop.it

A company blog is a great way to engage your customers, showcase your company and demonstrate your industry expertise to prospects.


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How to Deliver Outstanding Customer Service With Social Media

How to Deliver Outstanding Customer Service With Social Media | Social Media Marketing | Scoop.it

Are you responding to customers on social media? This article shows how to create an extraordinary customer experience and improve customer service.


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The Smart Marketer's Resource Center: How the "C+EMORIC=V" Factor is the Secret To Viral Content.

The Smart Marketer's Resource Center: How the "C+EMORIC=V" Factor is the Secret To Viral Content. | Social Media Marketing | Scoop.it

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Louis Cordero's curator insight, July 16, 2014 9:27 AM

How the “C+EMORIC=V” Factor is the Secret to Viral Content.

 

 

We all look for that secret sauce that makes our content go viral. When it does you get the overwhelming feeling that you are closer to doing it as many times as you require. WRONG PEOPLE… You couldn’t be further from the truth. The Formula that I’ve outlined here will give you exactly what you need, now it’s up to you to make it happen.

May the Viral Force be with You.

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The Smart Marketer's Resource Center: How To Generate Leads and Revenue Using Emails

The Smart Marketer's Resource Center: How To Generate Leads and Revenue Using Emails | Social Media Marketing | Scoop.it

Via Louis Cordero
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Louis Cordero's curator insight, August 3, 2014 8:40 AM

How To Generate Leads and Revenue Using Emails

 

As marketers, we always look for other forms of resources to help us generate the all important lead that will bring us the magic word “Money”. Let’s not forget that sometimes the old timer in the group of young bloods is still  the most powerful tool in the arsenal, Emails. You can tweak it and make it young and vibrant again, just like giving it plastic surgery or a good makeover.

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4 Ways to Avoid Social Media Burnout

4 Ways to Avoid Social Media Burnout | Social Media Marketing | Scoop.it
Using social media to promote one's business can be a stressful and overwhelming experience. The constant pressure of staying on top of one’s niche to provide quality content may lead to a lack of

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 18, 2014 10:50 PM
In this day and age, boundaries between business and pleasure can be easily blurred. Our smartphones are always on and we often find ourselves checking our emails even when we don't have to or shouldn't.As a result, after hours have become some kind of an afterthought for many of us, especially in social media.The problem is that the brain has its limits. When you repeatedly don't give it time to breathe, it eventually "collapses".In my fifth LinkedIn contribution, I offer some tips to help you avoid that.
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5 tips to build a winning social media audience without breaking the bank (Slideshare)

5 tips to build a winning social media audience without breaking the bank (Slideshare) | Social Media Marketing | Scoop.it
Today, I conducted a webinar on Google+ for Social Media Week Lima. Unfortunately, things did not go as planned. After a late start, there was no sound. And things remained that way until the end. A video without any audio not being a real video, I decided to upload my slides to Slideshare and make the presentation available to you here.

Via Cendrine Marrouat - cendrinemarrouat.com
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6 traits of a winning call to action (infographic)

6 traits of a winning call to action (infographic) | Social Media Marketing | Scoop.it
Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential. An effective call-to-action does not just grab people's attention.
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Miquel Loriz's curator insight, July 8, 2014 1:07 AM

Una llamada a la acción no sólo llama la atencion de laspersonas que te visitan, también les empuja a hacer clic en la acción planteada (suscripción, apoyo, compra...)

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25+ websites to find free images for your blog and projects

25+ websites to find free images for your blog and projects | Social Media Marketing | Scoop.it
In this day and age, writing high-quality articles is not enough. Visitors want to be entertained visually as well. Adding images to your content will certainly make a difference in the experience of your audience. It will also increase your chances of being found in search engine results.

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wanderingsalsero's curator insight, August 7, 2014 6:01 AM

This is a subject of continual value to anybody who blogs... which includes me.

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4 tips to deal with bad reviews

4 tips to deal with bad reviews | Social Media Marketing | Scoop.it
So, you have released a book or announced your latest product? Congratulations, it is a great achievement! As exciting as this news may be for you, it would be a fallacy to believe that the rest of the world will share the same enthusiasm. Be ready for negative comments. Bad reviews are part of life. Every author or business owner gets at least one that makes them wonder whether they should give up on their dreams. Ask me how I know. ;-) In this article, I would like to share four simple tips to help you deal with the situation in a positive manner.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 23, 2014 1:41 PM


The mistakes a lot of business owners make is to think that bad reviews are an attempt at discrediting their work. We have all seen the result of such thinking in the recent news.

In my article, I share four tips to help you deal with bad reviews. 

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SEO Merges With Social Media Marketing: The Modern Approach

SEO Merges With Social Media Marketing: The Modern Approach | Social Media Marketing | Scoop.it

The modern approach to SEO marketing is one that aims to target a group of consumers to take notice of a brand for better social digital marketing success.


Read More: http://www.business2community.com/seo/modern-approach-seo-merges-social-media-marketing-0900152#!TIa7H


Via Antonino Militello
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