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Sephora rewards social media users without having to go private I Mobile Commerce Daily 

Sephora rewards social media users without having to go private I Mobile Commerce Daily  | SOCIAL LISTENING | Scoop.it

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Social Influencer Campaigns 11x More Impactful Than Digital Advertising I Luxury Daily

Social Influencer Campaigns 11x More Impactful Than Digital Advertising I Luxury Daily | SOCIAL LISTENING | Scoop.it

During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.

During the Aug. 31 webinar, "10 Key Influencer Marketing Predictions," the executives explained that celebrities, bloggers and other individuals on social media are having a direct impact on sales and campaign results for marketers by leveraging their bond with followers. However, brands need to pay attention to performance data, influencer data and audience data to see the right results.

 

 
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Top 10 Social Media Marketers Of Q2 I Luxury Daily 

Top 10 Social Media Marketers Of Q2 I Luxury Daily  | SOCIAL LISTENING | Scoop.it

Luxury brands have moved beyond building followers, with social efforts today focused on engaging the communities they have already established.

From playfully educating on brand name pronunciation to connecting fans over their shared passions, marketers worked to engage and inspire those who have proven loyal and interested. Social media has become increasingly fragmented, as new platforms emerge and audiences move from one network to the next, forcing brands to adapt and cater campaigns with a specific platform’s audience in mind.

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L’Oréal Inks 15 Bloggers, Forms L’Oréal League I WWD

L’Oréal Inks 15 Bloggers, Forms L’Oréal League I WWD | SOCIAL LISTENING | Scoop.it

L’Oréal is betting on bloggers to spread its brand message.

The Paris-based beauty brand has tapped 15 digital influencers to take part in a yearlong program, “L’Oréal League,” where fashion meets art blogger Pari Ehsan of Paridust to former Miss USA Olivia Culpo will create content and promote L’Oréal Paris across their social channels.

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Snapchat Launches A Colossal Expansion Of Its Advertising, Ushering In A New Era For The App I Adweek

Snapchat Launches A Colossal Expansion Of Its Advertising, Ushering In A New Era For The App I Adweek | SOCIAL LISTENING | Scoop.it

The API means that Snapchat ads will, for the first time, be sold by third parties, and will be divided by two kinds of collaborators: Ads Partners and Creative Partners. The first group will develop software for Snapchat advertisers, enabling buying, optimizing and analyzing of campaigns. Ads Partners includes 4C, Amobee, VaynerMedia, Brand Networks, SocialCode, TubeMogul, Adaptly and Unified.

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How Instagram's New Feed Will Impact Brands And Influencers I BOF

How Instagram's New Feed Will Impact Brands And Influencers I BOF | SOCIAL LISTENING | Scoop.it

Back in March, Instagram announced that “in the coming months” it would implement an algorithm that, instead of ordering posts in users’ feeds in reverse-chronological order, will order them based on "the likelihood you’ll be interested in the content," using signals such as likes, comments and searches.

Instagram says that users miss on average 70 percent of their feeds, so the change will ensure they see the content that matters to them. The company also tried to reassure its 400 million users that they would be told when the feed was rolled out and that at least initially, no posts will be removed from feeds — they will just be shown in a different order.

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Instagram Reveals New Logo And Interface I Digiday

Instagram Reveals New Logo And Interface I Digiday | SOCIAL LISTENING | Scoop.it

Instagram looks completely different.

The Facebook-owned photo sharing app unveiled a brand-new logo today, along with a refreshed interface, in its most dramatic redesign since it debuted five years ago. “Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form,” Instagram said in a blog post.

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Video Consumption On Snapchat More Than Doubled In Less Than A Year I TechCrunch

Video Consumption On Snapchat More Than Doubled In Less Than A Year I TechCrunch | SOCIAL LISTENING | Scoop.it

Snapchat may have started out as the ephemeral messaging and photo-sharing app, but a majority of users now consume video there too, according to a report from Bloomberg today. Daily video views on Snapchat have spiked to 10 billion, the report said.

That’s up from 8 billion video views on Snapchat in February this year, 6 billion daily video views in November 2015, and 4 billion in May 2015, as TechCrunch reported earlier.

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Instagram Launches Personalized Video Feed And Themed Channels In Explore I TechCrunch

Instagram Launches Personalized Video Feed And Themed Channels In Explore I TechCrunch | SOCIAL LISTENING | Scoop.it

Instagram wants to show you the best videos without completely destroying the sanctity of your main feed, so today it overhauled the Explore page with a slew of new video channels. Most importantly, there’s a personalized “Videos You Might Like” feed that draws from across the network. There’s also themed, hand-curated channels, like one for Coachella, and feature spotlights on specific creators, like the ones Instagram started showing in January.

The update is coming to iOS and Android today, but will only be available in the U.S. for now (with other countries coming soon).

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Why Burberry's Sponsored Snapchat Discover Channel Is Marketing Brilliance I TechCrunch

Why Burberry's Sponsored Snapchat Discover Channel Is Marketing Brilliance I TechCrunch | SOCIAL LISTENING | Scoop.it

Almost anything that happens on Snapchat is touted as ground-breaking because of the relative newness of the platform, writes Daniel Williams, luxury and lifestyle planner at Leo Burnett London.

In the case of Burberry’s new Snapchat Discover channel however, the ground-breaking tag is well deserved. Burberry’s sponsored channel promotes the luxury brand’s latest men’s fragrance, Mr. Burberry, and features articles, videos and interviews on the theme of ‘how to be a modern man’.  

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Snapchat’s Unpolished Content Establishes Closeness Between Brand And Consumer I Luxury Daily 

Snapchat’s Unpolished Content Establishes Closeness Between Brand And Consumer I Luxury Daily  | SOCIAL LISTENING | Scoop.it

As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.

According to Fashionbi’s “Snapchat For Live Storytelling” report, the fastest growing social platform has the highest penetration among millennials, with 71 percent of its users under the age of 34. With high engagement rates and a growing user base, brands that are not already leveraging Snapchat’s intimate storytelling capabilities should embrace the platform.

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Instagram Confirms It's Changing The Feed To An Algorithm I Digiday

Instagram Confirms It's Changing The Feed To An Algorithm I Digiday | SOCIAL LISTENING | Scoop.it

Prepare to panic: Instagram said it’s changing users’ timelines to an algorithm. In a move that shadows its sister social network Facebook, the photo-sharing app said in a blog post that it will soon do away with the chronological-based approached it’s used since 2010. Photos and videos will soon appear based on “your relationship with the person posting and the timeliness of the post.”

The New York Times, which first broke the news, revealed that Instagram is reordering the timeline because users miss about 70 percent of their feed. And with more than 400 million regular visitors, the platform’s chronological timeline is becoming increasingly more difficult to keep up with.

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Brands Are Watching Social Media Reactions To Red Carpet Looks I WWD

Brands Are Watching Social Media Reactions To Red Carpet Looks I WWD | SOCIAL LISTENING | Scoop.it

The Oscars red carpet can be a lot like the high school cafeteria, with social media starring in the role of the know-it-all gossip — and notching up the schadenfreude along the way. Who can forget the avalanche of Twitter memes spawned after Lady Gagawalked the red carpet in Azzedine Alaïa and a pair of bulky, red gloves that some onsocial media deigned to be designed by Captain Planet, while others Photoshopped the songstress in front of a pile of dirty dishes or other domestic settings? Then there was Jared Leto in a Givenchy suit that largely got the thumbs-up, but was hardly enough to buffer him from the sniggers about his striking resemblance to a certain biblical character. So it’s no surprise design ateliers and luxury houses have in the past been wary of engaging in the kind of discussions that reside on various social media platforms.

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Condé Nast Has Started Using IBM's Watson To Find Influencers For Brands I Adweek

Condé Nast Has Started Using IBM's Watson To Find Influencers For Brands I Adweek | SOCIAL LISTENING | Scoop.it

Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands.

Through a new partnership announced today with IBM and the influencer platform Influential, brands advertising with the media company's properties—publications such as Vogue, Vanity Fair and The New Yorker—will be able to use big data to better know which social media celebrities might make for a good match for any given campaign.

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Snapchat Takes Turn At Couture I WWD

Snapchat Takes Turn At Couture I WWD | SOCIAL LISTENING | Scoop.it

Snapchat aims to add to its fashion momentum with a coming-out party at the Paris couture.

“Casual,” “authentic” and “relatable” are not terms that naturally fit into the upper echelons of fashion, but they are the bread and butter of Snapchat. But that disconnect isn’t keeping brands from connecting with their followers on the platform.

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Snapchat Memories Is A Searchable Replacement For Your Camera Roll I TechCrunch

Snapchat Memories Is A Searchable Replacement For Your Camera Roll I TechCrunch | SOCIAL LISTENING | Scoop.it

You can now post old content to your Snapchat Story. That’s just one of the sweeping consequences of Snapchat’s new feature “Memories”. It creates a smart camera roll alternative in Snapchat where you can import your existing Snaps, search by caption or recognized objects, creatively embellish and re-share clips, and keep sensitive content for “My Eyes Only”.

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Instagram Will Start Letting You Translate Captions, Comments And Bios I Adweek

Instagram Will Start Letting You Translate Captions, Comments And Bios I Adweek | SOCIAL LISTENING | Scoop.it

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know what the local photographer had to say about it—only to see the caption was written in a foreign language and there's no copy-and-paste option to drop it all into Google Translate? 
We've all been there. And now, Instagram is finally going to help us out.

Starting next month, the social media platform will begin offering translations for captions and comments for news feed posts written in other languages. The words will be translated automatically based on the original language and the language setting of the user reading it.

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Snapchat Secretly Acquires Seene, A Computer Vision Startup That Lets Mobile Users Make 3D Selfies I TechCrunch

Snapchat Secretly Acquires Seene, A Computer Vision Startup That Lets Mobile Users Make 3D Selfies I TechCrunch | SOCIAL LISTENING | Scoop.it

Snapchat has acquired 3D photo app maker Seene (also known as Obvious Engineering) a couple of months ago, TechCrunch has learned.

Seene lets you capture 3D models from your phone with a simple smartphone camera. Snapchat could use Seene’s format for a brand new category of selfie lenses, a new 3D photo format, and potentially for future virtual reality projects

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Snapchat Is Raising More Money Around $20 Billion Valuation I TechCrunch

Snapchat Is Raising More Money Around $20 Billion Valuation I TechCrunch | SOCIAL LISTENING | Scoop.it

Snapchat may have first made its name in the crowded world of mobile apps with an ephemeral messaging service, but the startup and its wildly popular app are not disappearing anywhere soon. TechCrunch has learned from multiple sources that Snapchat is raising yet more financing at around a $20 billion valuation. Sources with knowledge of the deal say the social media giant is in the process of a round of about $200 million.

This new financing, we understand, is a follow-on to the $175 million Series F round led by Fidelity. Snapchat was said to be valued at $16 billion in that round, flat on the year before. However, filings from earlier this month and embedded below, uncovered for us by market analysts VC Experts, show that the Series F was expanded.

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Condé Nast Is Launching A ‘Beauty Network’ I Racked

Condé Nast Is Launching A ‘Beauty Network’ I Racked | SOCIAL LISTENING | Scoop.it

Condé Nast announced that it will be launching a "new, socially-led beauty franchise," called #TheLookIs. As the hashtag suggests, this new project will target a millennial audience, primarily for the purpose of selling them things curating beauty content across all its various magazines and platforms.

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Snapchat’s  Crazy “3D Stickers” Just Came To iOS. Here’s How To Use Them I TechCrunch

Snapchat’s  Crazy “3D Stickers” Just Came To iOS. Here’s How To Use Them I TechCrunch | SOCIAL LISTENING | Scoop.it

About a week ago, Snapchat flipped on a new feature: the ability to “pin” emojis to objects in your videos, and have those emojis track that object and move around with them. They call these “3D Stickers” (a weird name, sure, but hey, not my call.) It was only for Android users when it launched last week, but it’s hitting iOS today.

 

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Top 10 Luxury Brand Social Marketers Of Q1 I Luxury Daily 

Top 10 Luxury Brand Social Marketers Of Q1 I Luxury Daily  | SOCIAL LISTENING | Scoop.it

The early months of 2016 saw brands becoming more comfortable with the newest social platforms.

Many brands are now familiar with Snapchat and Periscope, using them to broaden their base and give consumers exclusive access to material. Outside the west, however, Michael Kors discovered a new platform ripe with potential, suggesting that the future will see more creative and diverse social media offerings.

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L’Oréal’s Success With Video On Pinterest Is Good News For Beauty Advertisers 

L’Oréal’s Success With Video On Pinterest Is Good News For Beauty Advertisers  | SOCIAL LISTENING | Scoop.it

The social network has been sharing data recently that suggests beauty and hair care brands do particularly well with consumers on its platform, and new numbers show video content there has boosted purchase intent for L’Oréal shoppers.

Cinematic Pins have been a feature of the network for close to a year now. And this week, Lauren Johnson, writing for adweek.com, shares new data comparing L’Oréal’s video ads to L’Oréal’s promoted pins.

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Dior Gives Insider Look At Beauty On Dedicated Instagram Account I Luxury Daily 

Dior Gives Insider Look At Beauty On Dedicated Instagram Account I Luxury Daily  | SOCIAL LISTENING | Scoop.it

French atelier Christian Dior is giving its beauty division a platform on Instagram to boost the visibility of its personal care products.

Dior announced through its already established social channels that Dior Makeup had been given its own account on Instagram to segue an already active community to the new content page specific to cosmetics. Beauty products often fare the best on Instagram due to the visual nature of the platform, resulting in stronger interaction with the brand and items.

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Facebook Messenger Adds Music, Starting With Spotify Song Sharing I TechCrunch

Facebook Messenger Adds Music, Starting With Spotify Song Sharing I TechCrunch | SOCIAL LISTENING | Scoop.it

First came the Transportation hub with Uber, and now Facebook Messenger is launching “its very first music integration” with Spotify.

Inside the Messenger “More” section in chat threads, all iOS and Android users will now find a Spotify option. Tap it and they’ll be shuttled into Spotify’s app where they can “Search for something to share.” Once they select a song, artist or playlist, they’ll be popped back to Messenger with the option to share the photo of the cover artwork. When a friend taps that photo, they’ll be bounced over to Spotify to listen.

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