Social Listening
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Social Listening
Listening is the first commandment of social media, but if you want to listen you need good tools.
Curated by Janet Fouts
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3 Simple Ways to Start using Video on your Social Media and Marketing

3 Simple ways to start using Video on your social Media and Marketing.. Find more like this at http://lindsaydeswart.com Take a look and get FREE Social Media ...
Janet Fouts's insight:

yep this is cool.

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Everything I Know About Journalism in 395 Words - NYTimes.com

RT @KevinDeShazo: Social media wisdom from @Sulliview. http://t.co/2wRQ1kgBLD http://t.co/XEo7C5jenn
Janet Fouts's insight:

Great advice for graduating students or long-time marketers! 

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Death Gets A Facebook Update

Death Gets A Facebook Update | Social Listening | Scoop.it
The social network offers its users more options as to how they'll be remembered.
Janet Fouts's insight:

I know there are services now that take care of this but I'm happy to see Facebook adding a way for people to deal with this. It can be so traumatic for friends and family.

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Ecuador president's social media counter attack - U.S. News & World Report

Ecuador president's social media counter attack - U.S. News & World Report | Social Listening | Scoop.it
QUITO, Ecuador (AP) — Far from laughing along with those who poke fun at him on social media, President Rafael Correa has created a website and Twitter account to marshal digital counterattacks by his supporters against the "defamers."...
Janet Fouts's insight:

Hmm. Is this the right take for a president? Maybe he's right to be insulted, maybe not, but a temper tantrum likely won't help the situation.

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US military social media accounts apparently hacked by Islamic State ... - Washington Post

US military social media accounts apparently hacked by Islamic State ... - Washington Post | Social Listening | Scoop.it
Social media accounts for the U.S. military's Central Command appeared to have been hacked on Monday, with the posting of messages on Twitter and YouTube threatening American troops.
Janet Fouts's insight:

Oh yeah, that was a good idea...

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Using Social Media to Shake Up College Fund-Raising - New York Times

Using Social Media to Shake Up College Fund-Raising - New York Times | Social Listening | Scoop.it
A successful campaign in Latvia helped triple alumni engagement in just six weeks. Now, universities in the Baltics and beyond are looking to replicate its success.
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Is Social Media Making Women More Insecure? Glamour Magazine Believes It is - Madame Noire

Is Social Media Making Women More Insecure? Glamour Magazine Believes It is - Madame Noire | Social Listening | Scoop.it
A new survey conducted by Glamour Magazine says 54% of women are unhappy with their body. The magazine believes social media has a large impact on this. Do you agree?
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Obama Says Social Media Magnifies the Dangers of a 'Messy' World

Obama Says Social Media Magnifies the Dangers of a 'Messy' World | Social Listening | Scoop.it
Obama argued that the world's challenges pose no greater threat than in the past -- it's just that social media makes the dangers seem closer to home.
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Are Hiring Managers Using Social to Check You Out?

Are Hiring Managers Using Social to Check You Out? | Social Listening | Scoop.it
An increasing number of organizations are turning to social for recruiting...and hiring. And I’m not talking LinkedIn. That’s table stakes in today’s world. So what am I talking about? Your personal
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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Social Listening | Scoop.it
Scoop.it is one of the tools that I highly recommend for content curation, and they've just released a couple of updates that are really exciting for businesses involving Google and Google+.
Janet Fouts's insight:

If you're a Scoop.it fan like I am you're going to love this.

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Meant social media, not journalism: Sushil Kumar Shinde after shocker on 'crushing media'

Meant social media, not journalism: Sushil Kumar Shinde after shocker on 'crushing media' | Social Listening | Scoop.it
Union Home Minister Sushil Kumar Shinde has threatened to "crush" what he calls "elements in the electronic media spreading false propaganda." (RT @LegallyIndia: Oh goodie, home minister Sushil Kumar Shinde just wants to "crush" social media
Janet Fouts's insight:
Oh well. As long as it's not the "real" media...
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Rulers Who Use the Social Media They Ban

Rulers Who Use the Social Media They Ban | Social Listening | Scoop.it
by Cyrus Rassool Program Associate, Internet Freedom Iran's rulers have actively used social media for international diplomacy and even for messages aimed primarily at a domestic audience.
Janet Fouts's insight:
Fascinating
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The Challenges of Using Social Media in Banking - Brandwatch

The Challenges of Using Social Media in Banking - Brandwatch | Social Listening | Scoop.it
Nearly 70% of investors altered relationships with investment providers due to content they found on social media - http://t.co/STLpEQWHbv
Janet Fouts's insight:
Some industries have huge challenges with social. It's not a good fit in every case.
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Social Media Sparks Changes in the Classroom

At Duke University, a rising number of professors are integrating social media into their classrooms and using it as a learning tool for students. Professor Mark ...
Janet Fouts's insight:

Interesting to see social use at Duke into the classroom. Acceptance instead of avoidance!

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5 Ways to Use Data to Inform Your Social Media Marketing Strategy

5 Ways to Use Data to Inform Your Social Media Marketing Strategy | Social Listening | Scoop.it
These tips will point you toward a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Janet Fouts's insight:

You have to look at the data, your gut is only right some of the time! 

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How Experts Practice Better Than the Rest

How Experts Practice Better Than the Rest | Social Listening | Scoop.it
The experts who embrace the idea of deliberate practice continually ask themselves these questions.
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Janet Fouts's curator insight, February 3, 2015 11:13 AM

The 10,000 hour rule is a bit extreme in my opinion. Breaking something you want to perfect into smaller chunks allows you to focus and be deliberate about what you want to do. I like this 3 sessions approach much better!

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Who won the social media Super Bowl? - BBC News

Who won the social media Super Bowl? - BBC News | Social Listening | Scoop.it
A roundup of the top memes, tweets and trends from Sunday's Super Bowl
Janet Fouts's insight:

Is the jury in? I didn't watch the game but of course I've seen most of the commercials. Honestly I thought Monster.com's Tweet was an excellent play and they didn't have to pay 4Million for it!

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12 Tips For Integrating Social Media Into Your Marketing Strategy

12 Tips For Integrating Social Media Into Your Marketing Strategy | Social Listening | Scoop.it
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.
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How To Use Social Media Listening To Create Better Content For Your Audience - GrowthHackers

[Content Marketing] Content marketing is meant to provide value to your audience, and therefore it is driven by them. The community of people you are targeting will provide insight into what you should be writing about.
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To Fill Holiday Jobs, Retailers Reach Out Through Social Media - Wall Street Journal

To Fill Holiday Jobs, Retailers Reach Out Through Social Media - Wall Street Journal | Social Listening | Scoop.it
Heading into the holiday shopping season, retailers are bombarding customers’ inboxes and Twitter feeds with help-wanted ads, as traditional hiring methods are failing to produce enough job candidates.
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Is this model 'curvy'? Gap sure thinks so

Is this model 'curvy'? Gap sure thinks so | Social Listening | Scoop.it
An ad on Gap's website for jeans made for curvy figures has drawn some negative comments from women who say that Gap has the wrong idea. Twitter user Stephanie J drew attention to it in a tweet Monday.I'm sorry?
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Women Dominate Social Media [INFOGRAPHIC] - GeeklessTech

Women Dominate Social Media [INFOGRAPHIC] - GeeklessTech | Social Listening | Scoop.it
The stats are in and women dominate social media. Where are all the guys at? In some cases women just leave men in the dust.
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Dallas police launch new social media strategy - Dallas Morning News

Dallas police launch new social media strategy - Dallas Morning News | Social Listening | Scoop.it
NBC 5 Dallas-Fort Worth Dallas police launch new social media strategy Dallas Morning News That could be the new motto of the Dallas Police Department after officials unveiled a new social media strategy Monday following a flood of promotional...
Janet Fouts's insight:
Hmm. Tweeting from crime scenes. I'm thinking criminals who crave notoriety will leverage that. What would Sherlock say?
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Planning and booking trips using social media - abc7.com

Planning and booking trips using social media - abc7.com | Social Listening | Scoop.it
Planning and booking trips using social media abc7.com The latest travel trend: hotels, airlines and cruise lines using social media to make sure your stay is a good one.
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The Value of Social Listening - Dixons & Carphone Warehouse Merger Talks | Show me numbers

The Value of Social Listening - Dixons & Carphone Warehouse Merger Talks | Show me numbers | Social Listening | Scoop.it
How awareness of conversation on social media about rumoured merger talks potentially made a profit for investors.
Janet Fouts's insight:
Smart listeners!
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