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The Science behind viral stories on the Web

The Science behind viral stories on the Web | Collaborative Learning | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris, Guillaume Decugis
Chris Brown's insight:

Aristotle and viral stories on the web may seem as different as night and day until you take a look at the research that is beinig done about sharing stories with others on the world wide web.

 

This article suggests applying Aristotle's rhetoric model of Ethos, Pathos, and Logos to trending content.  Ethos is linked to ethical background of the story, writer, or speaker.  Pathos has to to with the emotions linked to the story or speaker.  Logos looks to the logic of an argument or story used by a presenter.

 

Move this thought into how we look at information we either create or curate and I see a model that works pretty well.  Think about the information and stories you share... are they appealing based on a shared set of ethics, emotions, or logic?  I would wager that the answer is yes for those items that get liked, commented on, or shared  by others.

 

Enjoy this article from The New Yorker.

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APIntd's curator insight, March 10, 2014 4:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2014 5:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 2014 6:54 AM

Good Read

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What's Wrong With Management Training And How To Fix It

What's Wrong With Management Training And How To Fix It | Collaborative Learning | Scoop.it
When most management training isn't very effective, how does the next generation of leaders build its chops?
Chris Brown's insight:

Some tips on fixing the management training in organizations.  A focus on making the training more practical, targeted, and respectful of time.


This serves as a good measuring stick to use for your programs.

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Case Study-Based Learning: Enhancing Learning Through Immediate Application

Discover the benefits of this practical approach to learning... and find out how to make it part of your training and development efforts.
Chris Brown's insight:

A great article about using Case Studies in Learning.  


Case studies tend to focus on the "why" and "how" and help develop problem-solving skills...but how do you get the most from this tool?  This includes a brief outline of how to create a case study for your particular need.


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5 Tips to Learn and Remember Names

5 Tips to Learn and Remember Names | Collaborative Learning | Scoop.it
Getting someone’s name right helps you forge a deeper connection with them.
Chris Brown's insight:

I am always impressed when someone remembers my name...especially after the first meeting.  This skill is mastered by practicing some particular actions that will help you recall names...


If you want to make deep connections, use the names of the people you are connecting with... Pick one of these actions and practice it consistently for a month or so... you'll be amazed at how it improves your retention and interactions. 

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Why Your Company Should Consider Banning Email

Why Your Company Should Consider Banning Email | Collaborative Learning | Scoop.it
Not only does email stress you out, but it's a colossal time suck. Then why not ditch it altogether?
Chris Brown's insight:

Some pretty compelling information that may cause a deeper discussion around the impact of e-mail.  One statistic noted that only 10% of the messages employees receive in a day were useful.


Banning the use doesn't seem to be the answer in my mind, however there are some great suggestions on how to reclaim some of the time and energy we spend with e-mail each day.


Who's up for e-mail free Fridays?  

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A Dictionary For 21st Century Teachers: Learning Models

A Dictionary For 21st Century Teachers: Learning Models | Collaborative Learning | Scoop.it
A Dictionary For 21st Century Teachers: An ongoing index of emerging learning models, theories, and technology for progressive teaching.

Via Carlos Pinheiro, steve batchelder
Chris Brown's insight:

A good resource for the terms used in learning to discuss learning models.  

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Great Expectations: The Rise of Mobile Learning

Great Expectations: The Rise of Mobile Learning | Collaborative Learning | Scoop.it
To See Where Mobile Learning Should Be, Consider The Context of Work By Caleb Johnson, Director of Strategic Accounts, Expertus Did you know that, by 2017, there will be more smartphones on the pla...
Chris Brown's insight:

Some supportive information on mobile learning's rise to prominence.  This is marketing focus, but does provide a good outline of desired outcomes for making learning mobile.

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Social-Emotional Learning: Why Now?

Social-Emotional Learning: Why Now? | Collaborative Learning | Scoop.it
Our new and deeper understanding of human development is reshaping how we think about education.
Chris Brown's insight:

This information indicates that most people have an innate altruistic side to us that transforms based on outside influences that we encounter in our lives.  Helping students understand their emotions, then, is important to help prepare them for future challenges.


The goal is not to feel positive emotions all the time, but rather to understand how emotions, both negative and positive, impact us. Thus, if we can become aware of our emotions and learn to work with them in a healthy way – to see them as information rather than as overpowering responses that control our actions – then we can choose to respond to situations in a manner that brings out the good in us and in others. Instead of acting out of fear, hate, and anger, we can take a deep breath and try to empathize with what the other person is feeling or experiencing and then make the choice to respond with care.



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Twenty top Twitter tips

Twenty top Twitter tips | Collaborative Learning | Scoop.it
Twenty ways to maximise your success on Twitter
Chris Brown's insight:

Do you tweet?  Here are some great tips for you.... if you don't tweet...you may find something here that will prompt you to start.


Twitter is a great source for learning from others......

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Building Corporate Culture with Social Learning in 5 Moments of Need

Building Corporate Culture with Social Learning in 5 Moments of Need | Collaborative Learning | Scoop.it
Written by Katja Schipperheijn August 7th Recently I was asked for a keynote speech on social learning and a debate on the topic afterwards. Two questions where prominent and remained unanswered fo...
Chris Brown's insight:

5 moments of need in learning.  Learn something for the first time, wanting to learn more about something, acting on what has been learned, what happens when something doesn't go as expected, and what changes are being made...


No matter what learning strategy or philosophy you hold to, these are the basics of learning.  Knowledge acquisition and Knowledge application.


How is it voiced for you? 

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Program aims to build social-emotional learning for educators

Program aims to build social-emotional learning for educators | Collaborative Learning | Scoop.it
While most social-emotional learning programs are for students, a pilot initiative at a Memphis high school targets teachers and school […]
Chris Brown's insight:

While this article is aimed toward school teachers, there is information here that can be helpful to anyone...especially those of us in the learning industry.


“Our larger vision is to fill this missing piece in teacher preparation. Relationships are the air we breathe. No learning happens without a relationship. It’s not an add-on. You can’t do anything without it.”


Write down a few of the challenging comments or questions in your workplace.  Then, sit down with your team and discuss good empathic approaches to each.  You might just learn something new!

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Two design models for online collaborative learning: same or different?

Two design models for online collaborative learning: same or different? | Collaborative Learning | Scoop.it

From the quite early days of online learning, some instructors have focused heavily on the communication affordances of the Internet. They have based their teaching on the concept of knowledge construction, the gradual building of knowledge mainly through asynchronous online discussion among students and between students and an instructor. -see more....


Via Ana Cristina Pratas
Chris Brown's insight:

This article has great information - and conversation - focused on some collaborative learning theories.  This covers a couple of different modes:  Online Collaborative Learning (OCL) and Community of Inquiry (CoI).


I suggest that you read the main writing and the comments associated with this to gain some deeper understanding.  Then ask yourself where these types of learning might be effective in your business.

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Almudena Rueda's curator insight, February 9, 4:21 PM

Food for thought

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Global Knowledge Training Blog » Choose the Right Delivery Format for Your Training

Global Knowledge Training Blog  » Choose the Right Delivery Format for Your Training | Collaborative Learning | Scoop.it
Your Source for Technical, Professional, & Leadership Training
Chris Brown's insight:

A good guide to some delivery formats for training.  You can make some interesting comparisons if you look at your current training model as compared to this information.


May be time to re-calibrate your delivery model.

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Flipping the Corporate Learning Model | Content Development | Training Industry

Flipping the Corporate Learning Model | Content Development | Training Industry | Collaborative Learning | Scoop.it

It's often tempting to ask why the traditional corporate training classroom environment hasn't changed in centuries -a traditional model of students at desks with an expert imparting knowledge (an industry standard).

Chris Brown's insight:

Is it time to flip our model for corporate learning?  Has the learning  effectiveness decreased due to the model...not the content?


I think the answer is yes... it's time to flip it....highly interactive and experiential might be a great focus.


Consider the possibilities and try something different.... it's your flip!

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The Worst Way To End A Meeting

The Worst Way To End A Meeting | Collaborative Learning | Scoop.it
You've probably ended many meetings by asking if anyone has questions. Here's why that's a terrible idea, and what you should do instead.
Chris Brown's insight:

Any questions?  


Not a great way to end any meeting or presentation!  This article points out why it's not a good idea and provides some things you can do in the alternative.


Share with a colleague one way you plan to change the way you end meetings. 

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How to Make Infographics Work for eLearning Courses (Tips and Tricks)

How to Make Infographics Work for eLearning Courses (Tips and Tricks) | Collaborative Learning | Scoop.it
If you had not been living under the rock (read: away from the Internet), you know infographics are everywhere. They are on websites. They show up on whitepapers. They are in the ads. They are splashed all over newspapers.
Chris Brown's insight:

Infographics can be a great tool when they are properly constructed.  Otherwise, they become a mash up of information and pictures that don't make sense and make information overwhelming.  


This article provides some great ideas on infographics.

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Seven Tips for Breaking into the World of Instructional Design

Seven Tips for Breaking into the World of Instructional Design | Collaborative Learning | Scoop.it
What does an instructional designer do when he or she is at work?
He hobnobs with clients who may be life coaches, entrepreneurs, healthcare professionals, owners of production units, real estate magnates, or banking professionals.
Chris Brown's insight:

Great tips on how to grow in the area of instructional design.   For those of you that might be interested, you will find some good links to additional resources.  


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Charles Jennings | Workplace Performance: Autonomy and Value in Social and Workplace Learning

Charles Jennings | Workplace Performance: Autonomy and Value in Social and Workplace Learning | Collaborative Learning | Scoop.it

Via Dennis T OConnor
Chris Brown's insight:

Workforce performance is the metric for which organizational learning and development can be measured for success.  Here, a few models are presented to illustrate the various orientations for learning.  


How does this information impact your view of training in an organization?  

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Dennis T OConnor's curator insight, February 12, 12:31 PM

Intriguing series of infographics on workplace learning. 

70:20:10 et e-learning's curator insight, February 16, 6:02 AM

e-learning, éducation, pédagogie, didactique, formation a distance, apprentissage formel ,  

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L&D's New Hatrack

L&D's New Hatrack | Collaborative Learning | Scoop.it
This article appeared in Inside Learning Technologies & Skills Magazine, January 2015
Our professional, personal, and private lives are being heavily impacted by a world that has become Volatile, Uncertain, Complex and Ambiguous (a.k.a.
Chris Brown's insight:

This opinion piece that is linked to a recent article in Inside Learning Technologies & Skills clearly sees transformation in learning & development.  

It is glaringly evident that L&D departments can no longer function the way they used to, at least not if they want to be relevant and be a business partner to the organizations.


Remaining relevant means learning professionals need to focus on new skills and roles to meet the changing demographics.  The article briefly describes a few of those critical skills.   One of these is the management and facilitation of communities and networks.  


Learning in the workplace will increasingly take place in communities – these could be Communities of Interest, Communities of Practice (CoP), or even communities formed out of project groups. Some will be temporary like those of people coming together for projects; some will be long term like CoPs where workers from across the organization come together to evolve their domain, learn from each other and add to the knowledge pool.



This is a good time to take stock of your skills and how these new skills might impact you and your organization.  What steps can you take to grow your skills in these areas?

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Preparing for 2015: Lessons Learned from Past Security Compromises

Preparing for 2015: Lessons Learned from Past Security Compromises | Collaborative Learning | Scoop.it
We can prepare for 2015 by learning from past data infringements or compromises that may have affected us personally or professionally.
Chris Brown's insight:

Great information for everyone.......

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Social and Informal Learning : Pt 3 of the Four Greatest Challenges Series

The greatest challenges of #SocialLearning and
#InformalLearning
http://t.co/keuPcgQVmF via @ebase
Chris Brown's insight:

Nigel shares some great information on informal and social learning.  Here, he provides some thoughts on making a shift away from event focused classes to incorporating informal learning in the design for programs and promoting a learning culture.

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Collaborative Learning for a Digital Age

Collaborative Learning for a Digital Age | Collaborative Learning | Scoop.it
Collaborative Learning for a Digital Age by Cathy Davidson | @HASTAC http://t.co/Q58HWvzdI2
Chris Brown's insight:

WOW!  

What happens when a major university works with Apple to learn how to maximize one of their new products?  Answer...a real shift towards learning collaboratively.  


This article provides historical and thought provoking information that challenges teaching and testing techniques that have been embedded in our society.  


The article is lengthy but is a great read.  Some of the high points for me include the thoughts around crowd-sourcing, collaboration and grading.  


In the iPod experiment, we were crowdsourcing educational innovation for a digital age. Crowdsourced thinking is very different from "credentialing," or relying on top-down expertise. If anything, crowdsourcing is suspicious of expertise, because the more expert we are, the more likely we are to be limited in what we conceive to be the problem, let alone the answer.

...

Grading, in a curious way, exemplifies our deepest convictions about excellence and authority, and specifically about the right of those with authority to define what constitutes excellence. If we crowdsource grading, we are suggesting that young people without credentials are fit to judge quality and value. Welcome to the Internet, where everyone's a critic and anyone can express a view about the new iPhone, restaurant, or quarterback. That democratizing of who can pass judgment is digital thinking. 


Reading this article may shift your thinking about collaborative learning.

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What's Hot and What's Not in Ed Tech for 2015 - T.H.E. Journal

What's Hot and What's Not in Ed Tech for 2015 - T.H.E. Journal | Collaborative Learning | Scoop.it
Our panel of experts predicts what trends, devices and software will define educational technology in the coming year.
Chris Brown's insight:

Some opinions on trends in educational technologies for 2015.  Spoiler alert..... mobile - hot.....learning management systems - not!

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Top 9 Competencies of an Informal-Social Learning Designer - eLearning Industry

Top 9 Competencies of an Informal-Social Learning Designer - eLearning Industry | Collaborative Learning | Scoop.it
Informal/Social learning is one of the major revolutions happening around us that demands a shift in the mere thinking of ‘learning’.

Via EDTC@UTB
Chris Brown's insight:

Looking for some competencies to develop to help you as a learning designer in social (collaborative) learning?  Here are nine... and some great resources to use to help you develop expertise in these areas.



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Growth of Social Tools in the Workplace - Infographic

Many organizations are moving to deploy social learning and collaboration tools to make the workplace more productive... and a lot more engaging as well.
Chris Brown's insight:

Based off of Microsoft’s finding, most people are ready to bring social learning and collaboration tools into the workplace better and believe they will increase productivity.


This info graphic really provides some interesting perspectives on the use of social tools at work.  One of the things this confirms for me is that the younger worker is more engaged when they are provided with resources for collaborative learning.


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Social media and new ways of learning

Social media and new ways of learning | Collaborative Learning | Scoop.it
Much less than a lifetime ago, education was the gateway to rare and scarce information. Now, we are swamped by digital data, says Martin Hall

Via Alexander Crépin
Chris Brown's insight:

WOW... this article will really shift your thoughts on the impact of social media on new ways of learning.


The article points out:


What to watch, as these new approaches develop, is how freedom from the limitations of time and space enables new ways of learning and understanding. Connecting people separated by continents and time zones is a key innovation for education practice. A course on climate change, for example, that connected learners’ living knowledge of the Amazon, or Greenland or the Sahel will be a new way of creating knowledge about a key issue. 


Imagine...learning from and with people from all over the globe.  Diversity of thought, inclusion of ideas.... all enhanced because of social media.....

How do you see social media helping with new ways of learning in your organization?

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