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Rescooped by Laura Rosillo from Bussines Improvement and Social media
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How Emotional #Storytelling Makes a Good Story Great for #Business

How Emotional #Storytelling Makes a Good Story Great for #Business | social learning | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Cendrine Marrouat - SocialMediaSlant.com, Ricard Lloria
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A.K.Andrew's curator insight, September 28, 2014 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 2014 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 2014 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

Rescooped by Laura Rosillo from APRENDIZAJE
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7 Tips To Integrate Storytelling Into Your Next eLearning Course - eLearning Industry

7 Tips To Integrate Storytelling Into Your Next eLearning Course - eLearning Industry | social learning | Scoop.it
Profesionales de Como eLearning envíale Integrar Cuentacuentos en eLearning. 7 Consejos párrafo Narradores y trucos párrafo HACER do Curso eLearning Efectiva y entretenida

Via Marta Torán
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Marta Torán's curator insight, August 23, 2014 2:40 AM

Excelente artículo que trata de la integración del storytelling con eLearning. Trucos, herramientas y recursos.

Rescooped by Laura Rosillo from Transmedia: Storytelling for the Digital Age
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Evolution of Storytelling

Evolution of Storytelling | social learning | Scoop.it

Via Kim Zinke (aka Gimli Goose), Mervi Rauhala, Hans Heesterbeek, The Digital Rocking Chair
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Marta Torán's curator insight, April 6, 2014 5:56 AM

Genial!

Clare Treloar's curator insight, April 10, 2014 6:04 PM

Another interesting infographic

Andrea Robotti's curator insight, July 1, 2014 5:04 AM

Interessante excursus storico sullo storytelling...ma ci rendiamo conto che andando indietro di millenni la la storia dell'uomo è sempre stata accompagnata dalal necessità di raccontarsi?

Rescooped by Laura Rosillo from APRENDIZAJE
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El arte digital de contar historias | Nuevas tecnologías aplicadas a la educación | Educa con TIC

El arte digital de contar historias | Nuevas tecnologías aplicadas a la educación | Educa con TIC | social learning | Scoop.it

Via Marta Torán
Laura Rosillo's insight:

Herramientas digitales para contar historias 

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Marta Torán's curator insight, January 28, 2014 4:24 PM

Mario Aller vuelve  a regalarnos un artículo sobre narrativa digital en Educa con TIC.

 

Un libro, cien herramientas y un cuento.

 

Genial!

Rescooped by Laura Rosillo from Estrategia 2.0
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¿Por qué nuestro cerebro elige el Storytelling? 20 realidades

¿Por qué nuestro cerebro elige el Storytelling? 20 realidades | social learning | Scoop.it
 

Según un estudio de la Universidad de Princeton y Universidad de Yale  y artículos publicados en las revistas Forbes  y Post Advertising he recopilado 20 realidades en forma de Twitt sobre el Storytelling.

Via Xavi Soro Artola
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Rescooped by Laura Rosillo from APRENDIZAJE
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La fuerza de la narración | Nuevas tecnologías aplicadas a la educación | Educa con TIC

La fuerza de la narración | Nuevas tecnologías aplicadas a la educación | Educa con TIC | social learning | Scoop.it

Via Marta Torán
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Marta Torán's curator insight, June 19, 2013 4:20 PM

 

Cuando Mario Aller escribe sobre Storytelling está garantizado un rato de lectura interesante, lleno de referencias y enlaces para investigar...

 

La narración de historias, el "cuéntame un cuento", es algo intrínsecamente humano. También puede ser y es una poderosa herramienta para Aprender y Enseñar.

 

Herramientas 2.0 para contar y, sobre todo, para crear historias.

 

Buenísimo!

Rescooped by Laura Rosillo from Transmedia: Storytelling for the Digital Age
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Simon Staffans: The art of creating memorable experiences

Simon Staffans: The art of creating memorable experiences | social learning | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 2, 2014 1:32 AM


Simon Staffans:  "Will stories end up injecting themselves into our real lives? Two next-gen storytellers share their vision of the future"

Rescooped by Laura Rosillo from Digital Storytelling
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | social learning | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos
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Nacho Vega's curator insight, July 3, 2014 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 2014 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 2014 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

Rescooped by Laura Rosillo from Café puntocom Leche
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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | social learning | Scoop.it
Criar uma história da marca Poderosa Que agarra un atenção dos Clientes potenciais de Como um grande filme com ESTAS histórias 15 Técnicas Marca de CONTAR.

Via José Carlos, Carlos Rodrigues Cadre
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Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

Rescooped by Laura Rosillo from Digital Storytelling
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Qué es Storytelling y cómo te puede ayudar en tus proyectos

Qué es Storytelling y cómo te puede ayudar en tus proyectos | social learning | Scoop.it
Desde los más remotos orígenes del hombre, nuestra principal herramienta de transmisión del conocimiento ha sido “contar historias”. Tras innumerable

Via José Carlos
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Roberto Ivan Ramirez's curator insight, October 28, 2013 3:49 PM

La importancia de narrar contar historias personales nos hacen ser más humanos, siempre y cuando lo que contemos a los demás no se convierta en un mero chismorreo de azotea y lo que informes y transmitas a través de tus ideas, sentimientos, emociones, tampoco se convierta en un muro de lamentaciones, tiene que ser una herramienta para construir mensajes y conocimientos.

Guillermo Pérez's curator insight, October 29, 2013 6:18 PM

De transacciones eventuales en las que transmitimos mensajes, al desarrollo de historias que apuntalen lealtad. Creando comunidades de sentido.

Human@s's curator insight, November 20, 2013 2:07 PM
El ser humano está programado biológicamente para escuchar historias y responder ante ellas. El famoso concepto del “Storytelling” se centra en la comunicación a través de historias, para conseguir un mayor impacto en aquellos que nos escuchan, por ello, las técnicas del “Storytelling” son particularmente efectivas para convencer al receptor de cualquier información. Plantéense la siguiente pregunta:"¿Por qué la publicidad de automóviles ya apenas se centra en enumerar prestaciones, sino que se apoya en historias, experiencias y emociones?”
Rescooped by Laura Rosillo from Transmedia: Storytelling for the Digital Age
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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | social learning | Scoop.it

Via The Digital Rocking Chair
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KindredReaders's curator insight, January 2, 2014 11:45 AM

great visual reference!

Ali Anani's curator insight, January 3, 2014 1:39 AM

Creative writing in steps

Gennia Holder's curator insight, January 14, 2014 9:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

Rescooped by Laura Rosillo from Eclectic Technology
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Why is Storytelling so Powerful? A Look at What it does to our Brain

Why is Storytelling so Powerful? A Look at What it does to our Brain | social learning | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.

Long before we had writing as we know it there has been an oral tradition of storytelling. This post looks at the science around storytelling.

Learn about how a story "can put your whole brain to work" and why "our brains become more active when we tell stories." Find out why the brain "learns to ignore certain overused words and phrases" and much more. If you enjoy telling stories, writing stories, or listening to stories check out this post to learn more!

 


Via Beth Dichter
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Roy Sheneman, PhD's curator insight, July 10, 2013 5:22 PM

Excellent!

44Doors's curator insight, March 11, 2014 10:27 AM

"Anything you’ve experienced, you can get others to experience the same. Or at least, get their brain areas that you’ve activated that way, active too:"

 

"use simple, yet heartfelt language."

"Quick last fact: Our brain learns to ignore certain overused words and phrases that used to make stories awesome"

Art Jones's curator insight, October 28, 2014 5:50 PM

"our brains become more active when we tell stories."