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Rescooped by Laura Rosillo from #HR #RRHH Making love and making personal #branding #leadership
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¿Qué es el engagement y para qué sirve? vía @tristanelosegui

¿Qué es el engagement y para qué sirve? vía @tristanelosegui | social learning | Scoop.it
Engagement, compromiso,… es algo que si te dedicas a las redes sociales, oyes todos los días. Y seguro que has leído más de un post sobre el tema. Pero creo que aun así no muchas empresas tienen claro qué es, y para qué sirve realmente. Parece la palabra para todo. Pero, ¿realmente sabemos por qué lo buscamos tanto? (no sólo en redes sociales) ¿sabemos qué es? Desde que las redes sociales forman parte de la estrategia de marketing online de las empresas, el engagement ha sido uno de los objetivo

Via Marta Torán, Ricard Lloria
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Marta Torán's curator insight, June 15, 2015 3:00 PM

Tristán Elosegui escribe sobre el concepto de "engagement" o compromiso. No son clics, es estrategia

Rescooped by Laura Rosillo from Pymes, emprendedores y oficina 2.0
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Aplica el Inbound Marketing a tu negocio - E-Nuvole Social Media y Gestión Documental

Aplica el Inbound Marketing a tu negocio - E-Nuvole Social Media y Gestión Documental | social learning | Scoop.it
El Inbound Marketing no invade la vida de las personas porque se dirige a potenciales clientes que poseen la necesidad o el problema y por esto buscaron la solución en la red.

Via Isabel Nicolás
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Rescooped by Laura Rosillo from Business Improvement and Social media
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How Emotional #Storytelling Makes a Good Story Great for #Business

How Emotional #Storytelling Makes a Good Story Great for #Business | social learning | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Cendrine Marrouat - cendrinemarrouat.com, Ricard Lloria
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A.K.Andrew's curator insight, September 28, 2014 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 2014 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 2014 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

Rescooped by Laura Rosillo from Innovación y Social Learning
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11 great Content Curation Tools to help you grow your Business Online

11 great Content Curation Tools to help you grow your Business Online | social learning | Scoop.it

11 great Content Curation Tools to help you grow your Business Online http://su.pr/8Sejf1 #tips #business #Marketing #Promotion #Curation

 

 


Via TechinBiz, Míldred Guinart Orpinell
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