Social Leads Generation
299 views | +0 today
Follow
Social Leads Generation
How social media can help you get more leads and qualify them
Curated by Yasmina Dumont
Your new post is loading...
Your new post is loading...
Scooped by Yasmina Dumont
Scoop.it!

Inbound Marketing Takes Time: How Should You Be Using Yours? - Business 2 Community

Inbound Marketing Takes Time: How Should You Be Using Yours? - Business 2 Community | Social Leads Generation | Scoop.it
Inbound Marketing Takes Time: How Should You Be Using Yours?
Business 2 Community
As a result, marketing is now playing a bigger role in the sales process as the customer comes down the sales funnel before engaging with sales.
Yasmina Dumont's insight:
Prospecting

Sales expert Trish Bertuzzi describes the changing world of sales this way: “It’s the ‘cold’ that’s dead – not the ‘calling.’” Just because you are generating leads online does not mean your need to prospect will go away.

Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful.

more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

7 Best Practices for Web Form Design - Business 2 Community

7 Best Practices for Web Form Design - Business 2 Community | Social Leads Generation | Scoop.it
7 Best Practices for Web Form Design Business 2 Community Are you getting the conversion rates you want from the forms on your website? If not, keep reading as I will be outlining some great ways to improve your forms.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

The Key Ingredients to B2B Online Lead Generation

The Key Ingredients to B2B Online Lead Generation | Social Leads Generation | Scoop.it
Attracting qualified traffic to your website is only the first step in a successful online marketing program. The next step is to convert unknown visitors into leads through effective lead generation…
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Principles of Lead Generation Websites | Upton Technology Group - Fort Myers, FL

Principles of Lead Generation Websites | Upton Technology Group - Fort Myers, FL | Social Leads Generation | Scoop.it
In the early days of the internet, companies would create websites that looked like personal vanity sites.
Yasmina Dumont's insight:
Every lead generation page should always contain: Signup form Your brand name or message Your contact information Quality content Calls-to-action
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

A 10 Step Marketing Plan for Successful B2B Lead Generation | GoBeyond

A 10 Step Marketing Plan for Successful B2B Lead Generation | GoBeyond | Social Leads Generation | Scoop.it
Has your B2B lead generation stalled? Is your sales pipeline flatlined? Do you need a marketing plan for your B2B business? Here's a B2B marketing plan checklist.
Yasmina Dumont's insight:
Of interest!
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Why Sending More Emails Won't Improve Lead-Generation Response Rates - The VAR Guy

Why Sending More Emails Won't Improve Lead-Generation Response Rates - The VAR Guy | Social Leads Generation | Scoop.it
The VAR Guy Why Sending More Emails Won't Improve Lead-Generation Response Rates The VAR Guy Unfortunately, many salespeople and marketers react to those poor response rates by writing more—either sending emails more frequently or including more...
Yasmina Dumont's insight:
Instead, you should strive to compose brief, simple emails that are easy to look at and respond to in moments. For instance, maybe you pose a simple question that forces prospects to consider a problem hindering their business. Or maybe you include a powerful statistic that teases the contact into reading more about the context of that number.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Boost Your Business: Bad habits of good salespeople - Chadds Ford Live

Boost Your Business: Bad habits of good salespeople - Chadds Ford Live | Social Leads Generation | Scoop.it
Boost Your Business: Bad habits of good salespeople Chadds Ford Live Some salespeople close new business continuously while others, albeit personable and seemingly good at what they do, have fallen into a rut of less & less closed sales — one...
Yasmina Dumont's insight:
In today’s environment, the more variety you can incorporate into your prospecting, the better chance you will have of connecting with your contacts. In addition to email, phone and the personal visit, you still have social media, networking, and business organizations.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Content Marketing Lead Generation: 22 Expert Tips - Heidi Cohen

Content Marketing Lead Generation: 22 Expert Tips - Heidi Cohen | Social Leads Generation | Scoop.it
Are you using content marketing for lead generation? Here's what 22 experts say is the best way to do content marketing lead generation.
Yasmina Dumont's insight:
4. Michael Brenner, SAP and B2B Marketing Insider, @BrennerMichael The best way to use content marketing to generate leads is to be consistent. The brand that regularly publishes content that I find valuable and consistent is a brand that I will consider over one that does not.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

3 Tips for creating an Infographic that Boosts Social Shares and Leads - Brandpoint

3 Tips for creating an Infographic that Boosts Social Shares and Leads - Brandpoint | Social Leads Generation | Scoop.it
Here are a few ways to create an infographic that attracts your audience, encourages them to share, and establishes your brand as their industry resource.
Yasmina Dumont's insight:
"In summary: Give your audience topics that will help them, use sources that are valuable enough to deem credible and reliable, and choose the best tactics to get it front of as many eyes possible using earned and paid outreach. These steps help build something worth sharing, which in turn helps increase your rank in search engines. Your leads are typing away at those search engines every day! If your infographic spreads or goes viral on social, you’ll see an uptick in followers, hence more leads and an audience that wants more."
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

5 Questions to Align Social Media and Sales

5 Questions to Align Social Media and Sales | Social Leads Generation | Scoop.it
It can be difficult to show traditional salespeople the value of social media.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Priorities as Digital Manager - Search Engine Journal

Priorities as Digital Manager - Search Engine Journal | Social Leads Generation | Scoop.it
A longer sales cycle could mean that you will need to focus* more effort on lead nurturing with a stronger emphasis on top of the funnel non-sales related helpful content.
Yasmina Dumont's insight:
Finally, many good sales reps have been doing lead acquisition and nurture on their own and could potentially give you ideas for engaging with your customers that you might not have even considered.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

4 Tips for Converting Social Media Leads - Business 2 Community

4 Tips for Converting Social Media Leads - Business 2 Community | Social Leads Generation | Scoop.it
4 Tips for Converting Social Media Leads http://t.co/uOkH1a6omc via/ @kokasexton
Yasmina Dumont's insight:
Research keywords or phrases that people may be looking for and start addressing these topics. Add value to the conversation by giving people what they need.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content

How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content | Social Leads Generation | Scoop.it
Learn how to kickoff a comprehensive content creation plan that can help you generate numerous leads.
Yasmina Dumont's insight:
Inbound marketing, on the other hand, is focused on getting found by customers. Learn how to attract highly qualified customers to your business like a magnet instead of interrupting people with various forms of outbound marketing.
more...
No comment yet.
Rescooped by Yasmina Dumont from Digital-News on Scoop.it today
Scoop.it!

5 Skills An Inbound Marketer Needs For Effective B2B Lead Generation

5 Skills An Inbound Marketer Needs For Effective B2B Lead Generation | Social Leads Generation | Scoop.it
Inbound marketing for B2B lead generation has now become a science for marketers. The shift towards continuous improvement using data means that marketers, who are often thought of as creative type…

Via Thomas Faltin
Yasmina Dumont's insight:

.3. Analytical skills

With inbound marketing everything is measurable but it’s what you do with all of this data that makes you different from your competitors. A key skill is to understand how all marketing tactics tie directly into a company’s revenue. Marketers will:

Invest in the right technology to assist them with analysing data and use it to respond dynamically to strangers, prospects and customers.Have a structured change process in order to incrementally improve their campaigns.

 

more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Uruguay marijuana sales will be delayed until 2015, president says

Uruguay marijuana sales will be delayed until 2015, president says | Social Leads Generation | Scoop.it
Uruguay President Jose Mujica says sales of marijuana will be delayed until next year because of difficulties in implementing the controversial law legalizing the drug. The South American country in ...
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

6 Rules To Rock LinkedIn For Lead Generation

6 Rules To Rock LinkedIn For Lead Generation | Social Leads Generation | Scoop.it
Mark Lerner, from Octopost, sent me this infographic a few weeks ago and I promised to share it with you because I live the value of LinkedIn Notice on the infographic below, groups convert at higher rates than other places on LinkedIn. But, that’s not the only reason for joining groups. Groups give you opportunities to connect with leaders and potential customers in your industry Groups provide discussions that keep you up-to-date on what’s happening in your industry and allow you to emerge as a leader Many groups are now open which means they can turn up in a Google search You can form your own group and invite leaders and prospects to join in a discussion about your industry Groups enhance your online networking. If you can’t connect with someone directly, likely someone in your group can get you an introduction Read more at http://www.business2community.com/linkedin/6-rules-rock-linkedin-lead-generation-0943329#6pDD4FZDuPJj2I1j.99 for lead generation. And, I guess I’m not doing so badl…
Yasmina Dumont's insight:
Join groups: Notice on the infographic below, groups convert at higher rates than other places on LinkedIn. But, that’s not the only reason for joining groups. Groups give you opportunities to connect with leaders and potential customers in your industry Groups provide discussions that keep you up-to-date on what’s happening in your industry and allow you to emerge as a leader Many groups are now open which means they can turn up in a Google search You can form your own group and invite leaders and prospects to join in a discussion about your industry Groups enhance your online networking. If you can’t connect with someone directly, likely someone in your group can get you an introduction
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

The Secret To Generating Leads With Social Media

The Secret To Generating Leads With Social Media | Social Leads Generation | Scoop.it
When you have made the decision to start using social media for your business, you need to have a goal.
Yasmina Dumont's insight:
Do you know who your target customer is? Once you have defined your demographic you can then decide on which social networks will work best for your business, allowing you to create more leads. This will include using keywords across social to find out where you get the best interaction and also researching your competitors.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

5 Reasons Your Landing Page Is Not Converting Leads | Social Media Today

5 Reasons Your Landing Page Is Not Converting Leads | Social Media Today | Social Leads Generation | Scoop.it
Landing pages are a key aspect to any inbound marketing strategy. If you have landing pages on your site, but aren’t seeing any leads or conversions, you are doing something wrong.
Yasmina Dumont's insight:
2 key take aways: The form is too long. People today have very little patience when it comes just about anything. If your form is too intrusive or long, people will “drop out” mid-form. Try to keep your form down to 3-4 fields at the most! Some of the most successful landing pages only ask for emails and only after going through a lead nurturing campaign will gather further information. It isn’t mobile friendly. With more than 60% of viewers coming from smart phones or devices, your landing page NEEDS to have a “Responsive Theme”. That includes the form showing up first and foremost.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

25 BIggest Lead Generation Mistakes (& What You Do About Them!!) - Heidi Cohen

25 BIggest Lead Generation Mistakes (& What You Do About Them!!) - Heidi Cohen | Social Leads Generation | Scoop.it
Are you making one of these 25 Biggest Lead Generation Mistakes? Here are 5 actionable lead generation tips to turn lead generation mistakes into customers. (25 BIggest Lead Generation Mistakes (& What You Do About Them!
Yasmina Dumont's insight:
The biggest lead gen mistake that I see is giving up too quickly. Lead generation, especially in the world of social, takes time to build the right campaign strategy. It’s not going to happen overnight, and it’s likely going to be a lot of trial and error. But stick with it, find what works, and then scale.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

'Weird' email marketing subject lines can increase your open rate nearly 50% - Technorati

'Weird' email marketing subject lines can increase your open rate nearly 50% - Technorati | Social Leads Generation | Scoop.it
'Weird' email marketing subject lines can increase your open rate nearly 50% Technorati This email was for a product launch for an offline social media manager. The email raked in over $2,000 ...
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

The 8 Non-Negotiable Elements of Website Lead G...

The 8 Non-Negotiable Elements of Website Lead G... | Social Leads Generation | Scoop.it
We've identified 10 optimization considerations that have the ability to turn your website into the lead generation machine it was born to be.
Yasmina Dumont's insight:
- By reducing their form from 11 fields down to 4, Imagescape was able to increase their conversion rates by 120%.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More

The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More | Social Leads Generation | Scoop.it
Your complete guide to timing social media outreach for the best results.
Yasmina Dumont's insight:
The take away: You need to test, test, test to see what works best for your brand/company.
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Edutainment Is The Secret To Lead Generation When You Create Content

Edutainment Is The Secret To Lead Generation When You Create Content | Social Leads Generation | Scoop.it
Inbound marketing means you have to edutain your prospects if you want to turn them from visitors into leads for your business.
Yasmina Dumont's insight:
Key Words: whitepapers, E-books, videos, webinars, infographics, online quizzes
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech): Ruth P. Stevens: 9780789741141: Amazon.com: Books

Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

~ Ruth P. Stevens (author) More about this product
List Price: $24.99
Price: $18.23
You Save: $6.76 (27%)
Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech) [Ruth P. Stevens] on Amazon.com. *FREE* shipping on qualifying offers. The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!
Yasmina Dumont's insight:
Just ordered this one!
more...
No comment yet.
Scooped by Yasmina Dumont
Scoop.it!

3 Steps to Social Selling with LinkedIn

3 Steps to Social Selling with LinkedIn | Social Leads Generation | Scoop.it
LinkedIn is well-known as a platform where businesses and professionals can connect with each other and promote their brand, work experiance, product and/or career.
Yasmina Dumont's insight:
Once sales professionals have connected through LinkedIn, they can engage in conversations, share ideas, participate in groups and become better acquainted with their contacts. Its important that sales professionals contribute their valuable insight before making a sale so the customer will want to “give back” in return for the content shared freely.
more...
No comment yet.