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Social Knowledge
All the social media news that's fit to interact with
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Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | Social Knowledge | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  

 

Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


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Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

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Excerpts:

 

Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.

 

A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.   At the high end, that approaches Australia’s annual GDP.   Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...”     Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.

 

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In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
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...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

 

In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.

 

Even Twitter-phobic CEOs may have a hard time ignoring that business case.

 

Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.


Via Deb Nystrom, REVELN
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Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | Social Knowledge | Scoop.it

Here's a useful infographic on curation and content creation, noting, "creating original content is the biggest obstacle for 73% of content marketers."

 

"How curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. ...carefully handpicking the best content sources and amassing them in a way that clearly explains all strong points will help you produce an organized content."

 

Key Takeaways:

Creating original content is the biggest obstacle for 73% of content marketers.      75% of marketers cannot justify spending the time needed to create original content for their audience.      There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. 

    

85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
Via Jonha Revesencio, Deb Nystrom, REVELN
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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | Social Knowledge | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?


Do NOT publicize your DATE or PLACE of BIRTH friends.

 

Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb

 

Excepted from the article & infographic:

 

It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.

 

This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.


Via Deb Nystrom, REVELN
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Top Sharing Trends in 2011

Top Sharing Trends in 2011 | Social Knowledge | Scoop.it

Mobile sharing increase six-fold over 2010, Google+ plateaus and Twitter & FB continue world domination. Great infographic from AddThis on social sharing in 2011 . . .


Via Matmi, ABroaderView
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