Here's a useful infographic on curation and content creation, noting, "creating original content is the biggest obstacle for 73% of content marketers."
"How curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. ...carefully handpicking the best content sources and amassing them in a way that clearly explains all strong points will help you produce an organized content."
Key Takeaways:Creating original content is the biggest obstacle for 73% of content marketers. 75% of marketers cannot justify spending the time needed to create original content for their audience. There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
Via Jonha Revesencio, Deb Nystrom, REVELN Consulting