Social Knowledge
Follow
Find
775 views | +0 today
Social Knowledge
All the social media news that's fit to interact with
Curated by infosourcer
Your new post is loading...
Your new post is loading...
Rescooped by infosourcer from Curation & The Future of Publishing
Scoop.it!

Your Network: Professional Context vs. Personal Context

Your Network: Professional Context vs. Personal Context | Social Knowledge | Scoop.it

What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.

If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important.


Via Guillaume Decugis
more...
Beth Kanter's comment, November 16, 2012 1:15 PM
context is everything on the Internet - been saying that for 20 years ...
Rescooped by infosourcer from digitalassetman
Scoop.it!

The Red Queen Effect in Marketing

The Red Queen Effect in Marketing | Social Knowledge | Scoop.it

In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.”

Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. Favoring near term wins over long term value. Adopting agile approaches from IT brethren. Darting from shiny object to shiny object. Whipping around flavor-of-the-moment blind spots only to stumble over competitors also turning the same corner. Jumping through hoops thrown across their paths by customers and by their own C-suite executives. Busy busy busy. It’s exhausting work and ultimately gets you nowhere. Fast.


Via digitalassetman
more...
No comment yet.
Rescooped by infosourcer from Just Story It! Biz Storytelling
Scoop.it!

Telling Stories with Maps | Esri Insider

Telling Stories with Maps | Esri Insider | Social Knowledge | Scoop.it

"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."

 

Can you tell stories with maps? Yes you can!

 

OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.

 

Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.

 

Even better, check out this link for actual examples: http://storymaps.esri.com/home/ ;

 

Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.

 

Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.

 

I bet you will come up with several more ideas!

 

Go read the article and check out the examples and let me know which ones you like best :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Seth Dixon's comment, July 3, 2013 4:29 PM
I'm a HUGE fan of ESRI's story map templates and a way to create interactive maps.
Karen Dietz's comment, July 3, 2013 5:08 PM
How fabulous Seth! When and how have you used them?
Rescooped by infosourcer from digitalassetman
Scoop.it!

The State Of Social Media Marketing

The State Of Social Media Marketing | Social Knowledge | Scoop.it

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


Via maxOz, digitalassetman
more...
Phyllis Smith's curator insight, February 10, 2013 10:58 PM

Social Marketing is rising - watch where it's going in 2013.

Scooped by infosourcer
Scoop.it!

Just Story It - Scoops

Just Story It - Scoops | Social Knowledge | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;

more...
Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Rescooped by infosourcer from Scoop.it on the Web
Scoop.it!

Social Curation Summit - December 2012

Social Curation Summit - December 2012 | Social Knowledge | Scoop.it

Scoop.it's CEO Guillaume Decugis will be speaking at the Social Curation Conference in Los Angeles on Dec. 12, 2012. Check out his session: "Tastemaking through Curated Communities." Interested in attending? Use the Scoop.it fan discount code: SCOOPIT15. Hope to see you in sunny SoCal!

 

------

 

The Social Curation Summit is a full-day conference focused on the proliferation of visual social networks and the diverse array of content curation services that have drawn the attention of users, investors and brands alike.


Via Arabella Santiago
more...
No comment yet.
Rescooped by infosourcer from Scoop.it on the Web
Scoop.it!

Building a Community of Curators Sharing “Ideas that Matter”

Building a Community of Curators Sharing “Ideas that Matter” | Social Knowledge | Scoop.it

"One of Scoop.it’s intriguing aspects is being organized around topics as opposed to the people doing the curation. This differentiates the site from Facebook and Twitter, and it also seems to be resulting in a more professional look and feel – more of a LinkedIn in that sense, than a personal network" writes David Weir on 7x7 reviewing Scoop.it and developing on how it differentiates from other publishing platforms.

 

7x7 also called us "One of our favorite online publishing platforms" on Twitter and we feel grateful and happy: thanks! 


Via Guillaume Decugis
more...
No comment yet.
Rescooped by infosourcer from The Social Media Learning Lab
Scoop.it!

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | Social Knowledge | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  

 

Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


___________________________

   

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

___________________________


Excerpts:

 

Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.

 

A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.   At the high end, that approaches Australia’s annual GDP.   Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...”     Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.

 

___________________________

   

In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
___________________________

  

...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

 

In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.

 

Even Twitter-phobic CEOs may have a hard time ignoring that business case.

 

Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.


Via Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by infosourcer from The Social Media Learning Lab
Scoop.it!

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | Social Knowledge | Scoop.it

Here's a useful infographic on curation and content creation, noting, "creating original content is the biggest obstacle for 73% of content marketers."

 

"How curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. ...carefully handpicking the best content sources and amassing them in a way that clearly explains all strong points will help you produce an organized content."

 

Key Takeaways:

Creating original content is the biggest obstacle for 73% of content marketers.      75% of marketers cannot justify spending the time needed to create original content for their audience.      There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. 

    

85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
Via Jonha Revesencio, Deb Nystrom, REVELN
more...
No comment yet.
Scooped by infosourcer
Scoop.it!

Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It

Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It | Social Knowledge | Scoop.it
The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just...
more...
No comment yet.
Rescooped by infosourcer from Social Media and Analytics
Scoop.it!

Education And Learning Curation: Discover Thousands Video Lessons From Best Teachers With Knowmia

Education And Learning Curation: Discover Thousands Video Lessons From Best Teachers With Knowmia | Social Knowledge | Scoop.it

Giuseppe Mauriello: Knowmia is new San Francisco-based startup that offers a video lesson platform for teachers and students.

Knowmia are building the largest marketplace for short-form video educational content and the tools for teachers to create and publish outstanding content.

 

 

From "About Us" on official website:

"Knowmia is a destination for learning that features short video lessons from great teachers everywhere. We help you to find what you need to succeed in school in a personal, affordable, and time-efficient way. By bringing together a wide range of video lessons and making it easy to find what you need, we help you with challenging topics, prepare you for an upcoming test or new course, and find the right teacher for your style of learning..."

 

From review article on GigaOM:

"At launch, the site includes about 7,000 videos in a broad range of subject areas, from geometry and algebra to chemistry and physics to world history and American literature. The videos, which are about one to ten minutes long, have been mostly culled from YouTube and Vimeo and then reviewed by teachers working with Knowmia to provide editorial notes, create relevant quizzes and tag content according to subject, topic and skill.

 

Going forward, Knowmia will encourage teachers, as well as public and nonprofit groups, to add more videos. As the site grows, the plan is that the initial videos and tags will provide the foundation for additional notes and teacher-provided tags, which help teachers and students discover content.

 

The idea is that if students (mostly high school, for now) need extra help in a certain subject, say algebra, they can just go to the site, search for “quadratic equation” and instantly choose from a handful of short videos on the topic.

 

Knowmia’s focus on providing curation and structure, as well as sophisticated tools for teachers, will help distinguish it from other online platforms...."

 

Read full review article on GigaOM:

http://gigaom.com/2012/08/14/flip-video-co-founder-launches-learning-platform-knowmia/

 

Check out it here: http://www.knowmia.com


Via Giuseppe Mauriello, Peter Trapasso
more...
Prasanth (WN)'s comment, August 14, 2012 12:29 PM
Thanks
Rescooped by infosourcer from Social Media Campaigns
Scoop.it!

11 Awesome & Inspiring Facebook Campaigns

11 Awesome & Inspiring Facebook Campaigns | Social Knowledge | Scoop.it

So you want to do an awesome Facebook campaign but don’t have any good ideas where to begin? Don’t just create another mediocre Facebook campaign. Like Seth Godin says: “Be remarkable!”.
 

Here you’ll find eleven remarkable Facebook campaigns that will inspire and give you plenty of new ideas.


Via Jean Cruz
more...
No comment yet.
Scooped by infosourcer
Scoop.it!

Mobento - Search for Spoken Words in Videos

There are lots of places to find educational videos on the web. Mobento is one of those places. What makes Mobento different from most educational video hosts is that you can search for spoken words within a video.
more...
No comment yet.
Rescooped by infosourcer from Just Story It! Biz Storytelling
Scoop.it!

Something Startling This Way Comes -- The Role of Wonder in Biz Stories

Something Startling This Way Comes -- The Role of Wonder in Biz Stories | Social Knowledge | Scoop.it
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.

 

Wow -- what a gem of an article! I love love love it.  It's perspective is unique, different and so right on.

 

The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.

 

Awesome!

 

Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.

 

Run -- don't walk -- to read this significant piece. You will be glad you did!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
No comment yet.
Rescooped by infosourcer from digitalassetman
Scoop.it!

The Pinterestization Of The Web: Fab or Fad?

The Pinterestization Of The Web: Fab or Fad? | Social Knowledge | Scoop.it

Social commerce has had a tough go proving itself as a marketing channel that converts.


Via Brian Yanish - MarketingHits.com, digitalassetman
more...
No comment yet.
Rescooped by infosourcer from Just Story It! Biz Storytelling
Scoop.it!

Telling Stories with Maps | Esri Insider

Telling Stories with Maps | Esri Insider | Social Knowledge | Scoop.it

"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."

 

Can you tell stories with maps? Yes you can!

 

OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.

 

Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.

 

Even better, check out this link for actual examples: http://storymaps.esri.com/home/ ;

 

Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.

 

Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.

 

I bet you will come up with several more ideas!

 

Go read the article and check out the examples and let me know which ones you like best :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
more...
Seth Dixon's comment, July 3, 2013 4:29 PM
I'm a HUGE fan of ESRI's story map templates and a way to create interactive maps.
Karen Dietz's comment, July 3, 2013 5:08 PM
How fabulous Seth! When and how have you used them?
Rescooped by infosourcer from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
Scoop.it!

How to Maximize Your New Twitter Profile

How to Maximize Your New Twitter Profile | Social Knowledge | Scoop.it

Everything you need to know about the new twitter design and how to use it to share your business story with images . . .


Via David Blundell, ABroaderView
more...
No comment yet.
Rescooped by infosourcer from Just Story It! Biz Storytelling
Scoop.it!

Strategic Story and The Storytelling Leader

Strategic Story and The Storytelling Leader | Social Knowledge | Scoop.it

"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them."

 

The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner 

 

Jim's storytelling principles are at the heart of effective business storytelling:

The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer

 

Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? 

 

Well, for one -- you'd avoid all those feelings of manipulation.

And second -- your storytelling would be truly great work

 

For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.


Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Gregg Morris, Hans Heesterbeek, Karen Dietz
more...
Rescooped by infosourcer from Scoop.it on the Web
Scoop.it!

How is Content Curation helping Professionals? Where is it evolving to? The Friday Hangout

Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90's before starting her own consulting practice. 

 

They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.


Via Guillaume Decugis
more...
Sieg Holle's curator insight, December 31, 2012 11:53 AM

True. Take the time to talk to your customers least we forget marketing 101 and make it easy for them to do so. get and build traction 2013 

Rescooped by infosourcer from The Social Media Learning Lab
Scoop.it!

How to Pin to Pinterest if there is no Picture (Tool)

How to Pin to Pinterest if there is no Picture (Tool) | Social Knowledge | Scoop.it

Great tip for using the wildly successful, primarily visual platform, Pinterest.  ~  Deb

 

Excerpt:  

 

If you’re using Pinterest to curate content (click to see how), you sometimes run into a great blog post that doesn’t have a picture or has a picture that is too small to pin.


Thanks to Maggie McGary over at Social Fish, here's how to use a great tool (Shotpin)  for pinning blogs without pictures.


Via Cendrine Marrouat - SocialMediaSlant.com, John van den Brink, Robin Martin, Deb Nystrom, REVELN
more...
No comment yet.
Rescooped by infosourcer from The Social Media Learning Lab
Scoop.it!

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | Social Knowledge | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?


Do NOT publicize your DATE or PLACE of BIRTH friends.

 

Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb

 

Excepted from the article & infographic:

 

It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.

 

This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.


Via Deb Nystrom, REVELN
more...
No comment yet.
Scooped by infosourcer
Scoop.it!

Visual Storytelling for Marketers |

Visual Storytelling for Marketers | | Social Knowledge | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.

 

All right, uswant to increase your business? Then translate your business stories into videos.

 

I know I know, who's got the time in which is the best tool to use? Most of my stories I share with my clients in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.

 

But this info graphic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase purchase a product after watching a video on your website about it. Wow!

 

For service businesses, 65% of the C suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!

 

there are quite a number of articles in this collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

more...
No comment yet.
Rescooped by infosourcer from EPIC Infographic
Scoop.it!

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC]

Photos Drive The Most Engagement on Facebook [INFOGRAPHIC] | Social Knowledge | Scoop.it

According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!

 

Here are some highlighted stats from the infographic that make the case:

 

On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.


Via Jonha Revesencio
more...
Vinyl Hacks's comment, September 25, 2012 1:04 AM
Thanks for this! Inforgraphics rock!
Rescooped by infosourcer from Talent Communities
Scoop.it!

#SocialRecruiting and employer branding in China(infographic) #SRChina

#SocialRecruiting and employer branding in China(infographic) #SRChina | Social Knowledge | Scoop.it

“The research revealed that 51% of the survey participants have been using Social Networking Sites (SNS) for employer branding and recruitment since 2010. While Qzone appears to be the largest online SNS in China, Renren and micro-blog platform Sina Weibo are in fact the most utilized SNS for employer branding and recruitment purposes at the moment. Majority of HR-professionals see social networks as the most important channel to invest in for employer branding and recruitment in the near future, whereas print media and mobile marketing are being considered as the least important channels to invest in.”


Via Herve Peitrequin
more...
No comment yet.
Rescooped by infosourcer from SEO and Social Media Marketing
Scoop.it!

What Panda, Penguin and Social Media Really Mean for Brands

What Panda, Penguin and Social Media Really Mean for Brands | Social Knowledge | Scoop.it

"An article recently published on Fast Company has caused a bit of a stir in the content marketing and search engine optimization (SEO) communities. Written by Veronica Fielding, CEO of Digital Brand Expressions, it explains how the recent Panda and Penguin Google algorithm updates mean that social engagement rather than search engine trickery yields top results.

 

Social media, including Facebook, Twitter, Pinterest, Google+, YouTube and LinkedIn, also plays a role in the updated algorithms but not in the exact manner Fielding described in her Fast Company article.

First, some social-media channels weigh far more than others, mainly because of technical barriers that search crawlers see when indexing them. The weight of these channels are based on how much information Google can crawl without being stonewalled by the social channels.

 

So, Let’s take a look at what Panda, Penguin and social media really mean for brands".

 

Read more at: http://www.business2community.com/seo/what-panda-penguin-and-social-media-really-mean-for-brands-0261288


Via Antonino Militello
more...
No comment yet.