In a jobs economy that has become something of a grim joke, nothing seems quite so bleak as the digital job seeker’s all-but-obligatory LinkedIn account. In the decade since the site launched publicly with a mission “to connect the world’s professionals to make them more productive and successful,” the glorified résumé-distribution service has become an essential stop for the professionally dissatisfied masses.
Il arrive que les entreprises recrutent une personne inadaptée pour le poste proposé Les conséquences sont alors majeures pour l entreprise comme pour le candidat sélectionné Hormis le coût financier les conséquences pour l entreprise touchent...
What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.
If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important.
In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.”
Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. Favoring near term wins over long term value. Adopting agile approaches from IT brethren. Darting from shiny object to shiny object. Whipping around flavor-of-the-moment blind spots only to stumble over competitors also turning the same corner. Jumping through hoops thrown across their paths by customers and by their own C-suite executives. Busy busy busy. It’s exhausting work and ultimately gets you nowhere. Fast.
"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."
Can you tell stories with maps? Yes you can!
OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.
Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.
Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.
Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.
I bet you will come up with several more ideas!
Go read the article and check out the examples and let me know which ones you like best :)
Social media strategy is the foundation of your company’s success – it’s the why and what part of your social media activity. If you don’t have a strategy in place, it’s more than likely that you will only accomplish mediocre results.
For the first time since the financial crisis, U.S. employers are expected within days to reach a limit on the yearly allotment of applications for coveted skilled-worker visas, a sign of the strengthening economy.
In today’s world of serial applicants, recruiters are having trouble finding top talent. Most recruitment processes are costly and ineffective.Social recruiting could be the answer. By reaching out to passive talent on industry sites where they are already active, recruiters can attract candidates who might not otherwise apply. The infographic below, compiled by RemarkableHire, a talent sourcing platform that uses social evidence to help recruiters and hiring managers find and evaluate the best job candidates, explores the ways social media can help reach passive talent and offer recruiters a better candidate pool.
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months.
Wow -- what a gem of an article! I love love love it. It's perspective is unique, different and so right on.
The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories.
Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share.
Run -- don't walk -- to read this significant piece. You will be glad you did!