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The State Of Social Media Marketing

The State Of Social Media Marketing | Social Knowledge | Scoop.it
From www.socialmedia-max.com - October 25, 2012 2:40 PM

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


Via maxOz, digitalassetman
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Phyllis Smith's curator insight, February 10, 10:58 PM

Social Marketing is rising - watch where it's going in 2013.
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Just Story It - Scoops

Just Story It - Scoops | Social Knowledge | Scoop.it
From www.juststoryit.com - October 16, 2012 9:33 PM

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq  ;


Via Karen Dietz
Karen Dietz's comment, May 2, 9:49 AM
Thank you much Emmanuelle for bringing the Just Story It curation into your site! I appreciate the shout out.
Karen Dietz's comment, May 3, 1:06 PM
Thank you Nikolaos for re-scooping the Just Story It curation! Hope you have a wonderful weekend.
Karen Dietz's comment, May 17, 12:53 AM
Thank you Evalir for the shout out!
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Rescooped by infosourcer from Just Story It
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The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker

The Visual Thinking Revolution is Here! Every biz storyteller is a visual thinker | Social Knowledge | Scoop.it
From blog.duarte.com - February 13, 2012 1:11 AM

We are in the midst of a “Visual Thinking Revolution” and leaders in all types of organizations are embracing visual thinking as a literacy of the future.

 

It seems visual thinking and visual storytelling is a top theme this week in the articles that come my way!

 

If visual thinking is the next revolution, then anyone building their biz storytelling skills are smack-dab in the middle of it.

 

Why? Because those who can tell a compelling story are already visual thinkers.  We are masters at distilling complex thoughts down to images that convey meaning. Yahoo!

 

The job of the storyteller is to feed images to listeners. You need to be able to think visually in order to do this.  And building visual thinking skills is part-and-parcel of becoming a compelling storyteller.

 

This article give 10 external forces that are fueling the visual thinking revolution. See how your business is doing, or where you fit in with these trends.


Via Karen Dietz
Martin (Marty) Smith's comment, February 10, 2012 5:16 PM
Karen another winner and great take by you as usual. Marty
Karen Dietz's comment, February 10, 2012 9:59 PM
Thank you Marty and thanks also to Jackie, Bill, and Randy!
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Rescooped by infosourcer from Just Story It
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Dealing with Internet fragmentation: The power of storytelling for brands

From www.berghindjoseph.com - July 11, 2012 11:40 AM

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 

Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.

 

But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.

 

Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!

 

I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.

 

I bet you will learn a lot too!

 

Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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