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Have you ever thought about what your Facebook likes say about you? According to a recent report, a lot, including religion, political views and intelligence.
Via Ross Copping
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In today’s world of serial applicants, recruiters are having trouble finding top talent. Most recruitment processes are costly and ineffective.Social recruiting could be the answer. By reaching out to passive talent on industry sites where they are already active, recruiters can attract candidates who might not otherwise apply. The infographic below, compiled by RemarkableHire, a talent sourcing platform that uses social evidence to help recruiters and hiring managers find and evaluate the best job candidates, explores the ways social media can help reach passive talent and offer recruiters a better candidate pool.
Food for thought...RT “@Social_Hire: Smartphone Adoption Spells Imminent Recruiter Headache http://t.co/esvATQH2 #mobile #recruiting #HR”...
Via Janet Muir
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Twitter does a lot of things well, but it hasn't really nailed context yet -- or search.
This stage in story design is itself another face of wonder. Wonder is experiencing something anew. At first, wonder opens us to the moment, feeling suspended in time and space for a few seconds. Or a few months. Wow -- what a gem of an article! I love love love it. It's perspective is unique, different and so right on. The author, Jeffery Davis, tackles the emotion of wonder and how critical it is for 'storytellers and business artists' (that's us, BTW) to understand it, and build it into our organizational stories. Awesome! Davis does a great job explaining 2 types of wonder and how they relate to business and business storytelling. He talks about why working with wonder is important, and then goes on to suggest how we can bring wonder into the stories we share. Run -- don't walk -- to read this significant piece. You will be glad you did! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps." Can you tell stories with maps? Yes you can! OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel. Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics. Even better, check out this link for actual examples: http://storymaps.esri.com/home/ ; Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes. Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually. I bet you will come up with several more ideas! Go read the article and check out the examples and let me know which ones you like best :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
Everything you need to know about the new twitter design and how to use it to share your business story with images . . .
Via David Blundell, ABroaderView
"Because of my 10-years of involvement with Storytelling, I have had great opportunities to learn more about the engaging concepts of story, how to construct them, and how to deliver them." The author, Jeff Brunson, is married to Becky Brunson who is the Program Administrator for the International Storytelling Center. Here he writes a delightful piece with gold nuggets at the end. His insights toward the bottom of his article are a perfect counterpoint to the article I just curated on how to persuade people to take action with your stories: http://www.scoop.it/t/just-story-it?q=examiner Jim's storytelling principles are at the heart of effective business storytelling: The Story Is Told for Another The Story is Toid In Search of a Truth The Story is Told Because you Care for the Hearer Now what would happen if our business storytelling, brand stories, and marketing stories not only moved people to action, but met these criteria also? Well, for one -- you'd avoid all those feelings of manipulation. And second -- your storytelling would be truly great work For me, these are the business storytelling principles to aspire to! Read both articles and learn the dance of balancing these principles with persuasion / influence.
Thank you Hans Heesterbeek and Gregg Morris for originally finding and sharing this article! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Gregg Morris, Hans Heesterbeek, Karen Dietz
Guillaume, our CEO & Co-Founder, was invited to the Friday Hangout this morning with Janet Fouts and Steve Farnsworth. Both are strong Social Media experts and have seen many trends: Steve is a Forbes Top 50 Social Media Influencer and Janet started online communities back in the 90's before starting her own consulting practice. They talked about the role Content Curation has for Social Media Marketing and how it will help social media evolve from the social graph to the interest graph, something key for professionals who tend to have niche long-tail interests.
Via gdecugis
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?
Do NOT publicize your DATE or PLACE of BIRTH friends. Just because it is easy to share information doesn't mean you should. If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~ Deb Excepted from the article & infographic: It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you. This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.
Via Deb Nystrom, REVELN Consulting
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WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday.
As leaders, why do we spend so much time trying to fix our employees’ circumstances?
Via Brad Remillard
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How to find candidates from any job from anywhere in the world using boolean sourcing. How to find active candidates through boolean sourcing.
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Storify is launching a redesigned website that puts search front and center.
What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.
If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important.
Via gdecugis
In the well-known race scene in Lewis Carroll’s classic Through the Looking-Glass, the Red Queen tells Alice, “It takes all the running you can do, to keep in the same place.” Given the pace and pervasiveness of change happening everywhere around us — in technology, in culture, in business, in consumer behaviors and expectations, in media and more — I’d imagine that many marketers feel like they’re racing alongside the Red Queen in Looking-Glass world. Writing and rewriting marketing plans in a constant state of flux. Favoring near term wins over long term value. Adopting agile approaches from IT brethren. Darting from shiny object to shiny object. Whipping around flavor-of-the-moment blind spots only to stumble over competitors also turning the same corner. Jumping through hoops thrown across their paths by customers and by their own C-suite executives. Busy busy busy. It’s exhausting work and ultimately gets you nowhere. Fast.
Via digitalassetman
"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps." Can you tell stories with maps? Yes you can! OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel. Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics. Even better, check out this link for actual examples: http://storymaps.esri.com/home/ ; Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes. Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually. I bet you will come up with several more ideas! Go read the article and check out the examples and let me know which ones you like best :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Via Karen Dietz
The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations. This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis 7 items with important business value: Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw Source. http://bit.ly/VeaJBR
Via maxOz, digitalassetman
Here are the best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips. I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat! I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article. How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear. I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles! And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.juststoryit.com/storyiq ;
Via Karen Dietz
Scoop.it's CEO Guillaume Decugis will be speaking at the Social Curation Conference in Los Angeles on Dec. 12, 2012. Check out his session: "Tastemaking through Curated Communities." Interested in attending? Use the Scoop.it fan discount code: SCOOPIT15. Hope to see you in sunny SoCal! ------ The Social Curation Summit is a full-day conference focused on the proliferation of visual social networks and the diverse array of content curation services that have drawn the attention of users, investors and brands alike.
Via Arabella Santiago
"One of Scoop.it’s intriguing aspects is being organized around topics as opposed to the people doing the curation. This differentiates the site from Facebook and Twitter, and it also seems to be resulting in a more professional look and feel – more of a LinkedIn in that sense, than a personal network" writes David Weir on 7x7 reviewing Scoop.it and developing on how it differentiates from other publishing platforms. 7x7 also called us "One of our favorite online publishing platforms" on Twitter and we feel grateful and happy: thanks!
Via gdecugis
"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."
DN: Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen. Leadership + social, however, moves slowly, as attested by the CEO of HootSuite. HootSuite has been my favorite twitter management tool, by the way. Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.
___________________________ Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide ___________________________
Excerpts: Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since. A new report from McKinsey Global Institute, however, makes yet another business case for social media: According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet. ___________________________ In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
___________________________ ...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains. Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide. ...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.” In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites. Even Twitter-phobic CEOs may have a hard time ignoring that business case. Read the full article by Author Ryan Holmes, the CEO of HootSuite here. Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.
Via Deb Nystrom, REVELN Consulting
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![How to Recruit Hidden Talent [INFOGRAPHIC] | Social Knowledge | Scoop.it](/resources/img/white.gif)
Social Marketing is rising - watch where it's going in 2013.