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Rescooped by infosourcer from Just Story It! Biz Storytelling
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7 great reasons to embed a storytelling culture in your business | MojoLife

7 great reasons to embed a storytelling culture in your business | MojoLife | Social Knowledge | Scoop.it

Via Karen Dietz
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Karen Dietz's curator insight, February 15, 2013 6:38 AM

This is a quick article giving sound reasoning for why organizations need to create a storied culture.


If you are a business leader, here is your beginning roadmap for working with stories in your organization.


If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. 


And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients.


What else would you add to this list?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by infosourcer from Just Story It! Biz Storytelling
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Dealing with Internet fragmentation: The power of storytelling for brands

2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.

 

Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.

 

But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.

 

Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!

 

I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.

 

I bet you will learn a lot too!

 

Original link: 

http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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