Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.
If you aren’t engaging your customers online, your business is missing out on a huge opportunity to generate sales and gain valuable new customers. Creating and maintaining an online presence isn’t easy.
New York City may have wanted to modernize its famous yellow cabs, but it's New Orleans that beat it to the punch. The southern city is now offering cabs with built-in vending machines for passengers' soda fix.
We live in a world where people are quick to judge others and value them based on perception rather than reality. Where people believe that there is more value in on how you “package yourself” than there is in the “real” you.
Tactics are the executional steps that help achieve the overarching goals of the strategy. So, before you make the jump to execution, think of these five questions while you are developing your social media strategic plan.