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4 Tactical Tips To Creating A Monthly Content Marketing Plan

4 Tactical Tips To Creating A Monthly Content Marketing Plan | Digital Social Media Marketing | Scoop.it
Learn the secrets to creating a monthly content marketing plan to reach more prospects and drive more leads.

Via Ally Greer
Brian Fanzo's insight:

Awesome info here! 

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Ally Greer's curator insight, August 20, 2:48 PM

Great tips for those content marketers suffering from lack of inspiration or "content marketing block."

Digital Social Media Marketing
Social Media, Social Media Marketing and Content blogs and information I find! @iSocialfanz
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#SShour #23 -- How to define your content strategy w/ Jeff Zeyla - YouTube

http://youtu.be/O1cKikNBFw4
Brian Fanzo's insight:

Jeff joins  #SocialSelling   Hour for the 23rd Show hosted as always by the amazing +Rachel Miller  & Brian Fanzo

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Turning Social Influencers Into Brand Advocates

Turning Social Influencers Into Brand Advocates | Digital Social Media Marketing | Scoop.it
Social influencers — powerful industry players with a strong, engaged social media following — can make great brand advocates, if you do it right.
Brian Fanzo's insight:

"Don't think of influencers as another place to put an ad," Hansell said. "Let them speak in their own voice. At the end of the day, you are not going to be able to speak [to influencers' audiences] better than they can."

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Interview with Brian Fanzo, Chief Digital Strategist

Interview with Brian Fanzo, Chief Digital Strategist | Digital Social Media Marketing | Scoop.it
Earlier this summer, in my cubicle over 1,000 miles away from the Orlando, FL stage, I watched the Social Fresh East Conference live stream. As the event unfolded on Twitter, one handle, @iSocialFanz, specifically caught my attention with the volume and breadth of visually engaging live tweets. The man behind the handle was Brian Fanzo, Chief Digital Strategist and Partner at BroadSuite | Leading Digital & Social Business Change @iSocialFanz.
Brian Fanzo's insight:

As communications professionals, we must remember to create content that shows we care. Brian was gracious enough to create a video that answers the following questions... Had a great time doing this interview! 

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Want Feedback? Shut Up And Listen!

Want Feedback? Shut Up And Listen! | Digital Social Media Marketing | Scoop.it
We’ve all heard leaders, product managers, or brands say that they need more feedback. Maybe it’s feedback from employees or feedback from our customers or even feedback from their spouses. O…
Brian Fanzo's insight:

So it’s time to stop complaining that you’re not getting the feedback you want… It’s time to start listening utilizing this big data problem to empower your team to make more strategic decisions, that not only create better customer experiences but start shifting the focus from creating products and services that you think customers want, to creating everything you know the customers need.

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Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements

Why the Smartest Companies Are Embracing Remote and Flexible Work Arrangements | Digital Social Media Marketing | Scoop.it

As the workforce is shifting toward striking a balance between personal and professional lives, the concept of workplace is shifting from a brick-and-mortar office to a more virtual environment. The reason this is so popular? People are increasingly more interested in having control over how, when, or where they work from. According to the latest New Way to Work Index report from Unify, 43% of employees would choose flexible working over a pay raise, reflecting just how much importance they attach to workplace flexibility.

Brian Fanzo's insight:

Some really interesting facts: 

Here’s some interesting data from recent studies related to flexible working:

 

 

 


- See more at: http://millennialceo.com/innovation/smartest-companies-embracing-remote-flexible-work-arrangements/#sthash.2FfaecHB.dpuf

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How to Find Value on Twitter? #iSocialTalks #16 - YouTube

The question was asked to me on Facebook... Brian How Do You and Brands Find Value on Twitter? My answer is pretty simple and quick and I promise it will wor...
Brian Fanzo's insight:

The question was asked to me on Facebook...  Brian How Do You and Brands Find Value on Twitter? 

My answer is pretty simple and quick and I promise it will work! 

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Do Real Life Relationships Trump Everything in Life, Business, and #SocialMedia? - #DadChat | #DadChat | Bruce Sallan

Do Real Life Relationships Trump Everything in Life, Business, and #SocialMedia? - #DadChat | #DadChat | Bruce Sallan | Digital Social Media Marketing | Scoop.it
Do Real Life Relationships Trump Everything in Life, Business, and #SocialMedia? – #DadChat
Brian Fanzo's insight:

Key is valuing all relationships no matter where they start or grow!

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KLM #happytohelp - the Control Centre - YouTube

We are KLM’s customer service and we’re there for our customers 24/7. #happytohelp is a five-day special KLM customer service team set out to help every trav...
Brian Fanzo's insight:

To BE a Social Business you must invest in your people both employees and customers and create NEW experiences! 

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#CloudTalk: Connecting Without Borders

#CloudTalk: Connecting Without Borders | Digital Social Media Marketing | Scoop.it
TweetChat is excited to share an inside look at the new Twitter chat #cloudtalk and its creator and co-host Brian Fanzo. He talks fast, and Tweets faster, folks. A self-proclaimed “tech geek”, Bria...
Brian Fanzo's insight:

As a connected social community, we have the ability to create ripples that will change the world... and the best way to do that on social IMO are Hangouts & Twitter Chats!

Thanks OneQube team for sharing my insights and ISocialTalks video and allowing me to share why at Broadsuite we are focused on creating growing communities like ‪#‎CloudTalk‬ that connect people and idea's without borders!

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Every Social Media Measurement Metric You Should Know

Every Social Media Measurement Metric You Should Know | Digital Social Media Marketing | Scoop.it
Understanding that social media is a vital part of your customer service is one thing, but knowing that you’re doing it right is another.
Brian Fanzo's insight:

Interesting... Can't say I agree with everything but I do agree with: "

As with any set of metrics, the figures themselves—particularly volume-based figures—don’t always provide a full picture without some human analysis and overlaid context. But by using some or all of the above, you will be able to build a comprehensive picture of customer satisfaction."

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How to Repurpose Video Content Marketing Ideas for Brand Awareness

How to Repurpose Video Content Marketing Ideas for Brand Awareness | Digital Social Media Marketing | Scoop.it
Video content marketing can be expensive, but there are clear ways to repurpose content to achieve a variety of brand goals. Get three ideas here.

Via Ally Greer
Brian Fanzo's insight:

Big fan of video... great share Ally! 

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Ally Greer's curator insight, October 14, 5:11 PM

Use existing resources & apps to make the most out of video marketing to meet the number one goal of video marketers: brand awareness.

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Scaling Startup Advice: Why Our Advisors Work With The Whole Team

Scaling Startup Advice: Why Our Advisors Work With The Whole Team | Digital Social Media Marketing | Scoop.it
Instead of keeping sessions with our startup advisors private to founders, we have been experimenting with letting them speak directly to the team.
Brian Fanzo's insight:

Every Startup struggles with scale and visibility and making things do more with less... Awesome tips here from the Buffer team showing off more of their transparent philosophy and lessons learned! 

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9 Best Social Media and Content Marketing Tips From Buffer | Convince and Convert: Social Media Strategy and Content Marketing Strategy

9 Best Social Media and Content Marketing Tips From Buffer | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Digital Social Media Marketing | Scoop.it
Brian Fanzo's insight:

The ability to do A/B Testing on social can't be underestimated...  I use a combination of @Buffer, @FollowerWonk, @Mention, @BuzzSumo, @Meshfire & @SpiderQue to analyze tweak and test every social action I make....  

What tools or ways are you using to test and tweak how, what and when you share? 

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The Benefits of Giving Away What Your Company Knows

The Benefits of Giving Away What Your Company Knows | Digital Social Media Marketing | Scoop.it
With 1.4 million customers and an annual revenue of 4 million dollars, social media service Buffer has grown by introducing useful products and exemplary customer service. But its real power and growth comes from something more fundamental — its commitment to being generative.
Brian Fanzo's insight:

Great post here about Transparency and the power of GIVING... Love and agree 100% with this statement!

“Buffer’s transparency is simply the kind of sharing that entrepreneurs crave. … When other businesses share their truth, it helps you put your own business’s progress in perspective. That can be reassuring, eye-opening, and inspiring… I’ve gotten great ideas from Buffer that have helped me fix specific issues and that have encouraged me to stay bold with my own business.”

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Guest post: The guide to social networking etiquette (infographic)

Guest post: The guide to social networking etiquette (infographic) | Digital Social Media Marketing | Scoop.it
The following is a guest post by Jennifer Landry. Her bio is at the end of the article. Don't talk with your mouth full. Make eye contact when speaking to people. You might have heard these types o...
Brian Fanzo's insight:

Some pretty basic tips but also some things thats I think we could all use a reminder! 

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Want Feedback? Shut UP and Listen!

Want Feedback? Shut UP and Listen! | Digital Social Media Marketing | Scoop.it
So it's time to stop complaining that you’re not getting the feedback you want... It's time to start listening utilizing this big data problem to empower your team to make more strategic decisions, that not only create better customer experiences but start shifting the focus from creating products and services that you think customers want, to creating everything you know the customers need.
Brian Fanzo's insight:

My newest blog post:  As someone who isn’t afraid to talk or be loud, I’ve learned in recent years that it's often not the loudest or the one that talks the most but the one that is listening to what is said and not said that makes the best leader. 

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What I've Learned from 40 LinkedIn Publishing Platform Posts | LinkedIn

What I've Learned from 40 LinkedIn Publishing Platform Posts | LinkedIn | Digital Social Media Marketing | Scoop.it
Brian Fanzo's insight:

Awesome insights here... I agree with most but I've only published 20 posts total! 

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The Difference Between a Touch Point and a Sentiment

The Difference Between a Touch Point and a Sentiment | Digital Social Media Marketing | Scoop.it
Are people and brands so time pressed they can't separate their ask while giving a sentiment? Do they see everything as an opportunity? We live in a world where social media has enabled us to connect
Brian Fanzo's insight:

KEY TAKEAWAY: At a very basic level of connecting with people, look at your communication and ask yourself, “how can I personalize this response to another human being? How would I like this posed to me?” You will always have a greater impact if you make it about them. Mass messaging is about YOU trying to save time. And if you think trying to sell, using a personal emotional moment as a Trojan horse will work, rethink your strategy; take a step back and ask yourself, “is this the right time, and what I really want to say to them at this moment?” Being genuine will always be more memorable.

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18 Apps That Will Inspire Creativity In Your Everyday Life

18 Apps That Will Inspire Creativity In Your Everyday Life | Digital Social Media Marketing | Scoop.it
Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or s...
Brian Fanzo's insight:

I love apps as much as the next person and this list is full of ones that I didn't know of... some great ones! 

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Building Links? Beware...

Building Links? Beware... | Digital Social Media Marketing | Scoop.it

“Link building” as it is traditionally defined is fraught with risks, gray-hat techniques, and dangerous mistakes. Don’t approach link building in a let’s-build-some-links kind of way.

 

If you do, you’re headed for dangerous waters. Instead, consider link building as a byproduct of being a networker, a content marketer, a local expert, a personal brand, and a social animal.

 Read More: http://www.searchenginejournal.com/link-building-brand-new-website/115075/


Marty Note
When one of our friends shared his use of the disavow tool daily at a recent conference to our shocked and surprise. He went on to explain by alerting Google to spammy links coming into his content he was winning more and more SEO cred and suddenly we got it.

Acting proactively on the knowledge not all inbound links are equal or good can save some SEO PAIN.

Not all links are equal and some may be attempts to HURT your website. Knowing who is linking to you, thanking the good ones and alerting Google to your disdain for the bad ones is becoming an important "new SEO" tactic.

This post shares solid new ways to get good links in the first place and original great content is you best friend on that mission. What it doesn't share is the cost of bad unsolicited links. Treat all links with care and give them with even more care.

We suggest NOT letting the spider follow your links. No Follow links protect you from having the content changed or altered after you link. Even with No Follow Links ONLY link to trusted sources so you may become an authority too.




Via Antonino Militello, Baochi, Martin (Marty) Smith
Brian Fanzo's insight:

Great resource here... thanks Marty! 

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Marco Favero's curator insight, September 19, 5:23 PM

aggiungi la tua intuizione ...

wanderingsalsero's curator insight, September 21, 10:52 AM

Always a worthwhile subject... and this fro a reputable source too.

Martin (Marty) Smith's curator insight, September 22, 1:25 PM

add your insight...



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10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips]

10 Tips To Increase Content Marketing Engagement via Biznology [+7 @Scenttrail tips] | Digital Social Media Marketing | Scoop.it

Marty Note
I like Biznology's 3 Tips to increase engagement so much I added a few:

Biznlogy

1. Ask Questions, Respond to Answers

2. Personalize

3. Test ‘Em

Scenttrail
4. Curate Simple (i.e. not mean) controversy.
5. Curate Social Content.
6. Tap Branded Content (manufacturers or gurus).

7. Polls and Surveys.
8. Guest Posts.
9. Ambassadors.
10. Test for Engagement with new KPIs

Controversy
When Moon-Audio.com ask their customers Fostex or Audese? They got headphone lovers to weigh in on what they like about their favorite brands and why. This kind of simple controversy is great for creating online community since it doesn't destroy the "we are in this together" feeling.

Curate
When site sponsors and owners use THEIR content (User Generated Content) that action says, "We listen" more clearly than words. Follow those who follow you on social media and curate their content into your streams, websites and blogs with permission and attribution to increase engagement. Nothing like using what they've shared in a material way to prove the value you place in sharing.

Tap Branded Content
When you use a Seth Godin riff or TED talk you increase authority and authority helps promote engagement.

Polls & Surveys
When in doubt ASK and publish results. We are bench mark seeking machines we humans so always share results and incorporate results into blog posts and website content to reinforce value you place in those who vote (see #5).

Guest Posts
When you ask someone to help out you prove how much you value others. Your community grows when its open to outside influence. Salesforce increased blog traffic by 1,000% when they asked for guest posts. Guest posts have high built in engagement too since the writer is sure to share with his/her social net.

Ambassadors
We are big believers in ASKING FOR HELP. Inside your traffic 1% wants to share high value UGC, 9% will vote and share that content too so find your 10% Ambassadors and ask for their help.

Testing for Engagement
We need new Key Performance Indicators (KPIs) that value UGC, shares, likes and links. If your content is creating engagement double down. If not review these 10 tips and test something new. Make sure your "winner" metrics include KPIs that speak to core content marketing and engagement values such as time on site, shares, comments, likes and links.





Via Thomas Faltin, Martin (Marty) Smith
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Thomas Faltin's comment, October 13, 3:24 PM
Martin, thanks for sharing!
malek's curator insight, October 15, 6:42 PM

People intuitively perceive the strength in numbers, and take comfort in the company of others. Did I mention Facebook, LinkedIn, Twitter...?

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Now Hear This! Salespeople Should Embrace #SocialListening - Pipeliner CRM Blog

Now Hear This! Salespeople Should Embrace #SocialListening - Pipeliner CRM Blog | Digital Social Media Marketing | Scoop.it
When it comes to social listening, salespeople should not think short-term numbers, but take a longer view.
Brian Fanzo's insight:

Well said here...  Huge fan and believer of Social Listening... 

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A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach

A Scientific Guide to Writing Great Tweets: How To Get More Clicks, Retweets and Reach | Digital Social Media Marketing | Scoop.it
Make Twitter content go further! The words, timing, frequency, formatting, hashtags, voice, tone and more that go into writing great Tweets.
Brian Fanzo's insight:

I reference this guide from Buffer often when customizing and working on great tweets! 

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9 Hot Mobile Apps for Instagram

9 Hot Mobile Apps for Instagram | Digital Social Media Marketing | Scoop.it
Brian Fanzo's insight:

Big fan of Instagram and this list of Apps is only going to improve the engagement and value I find on instagram! 

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How to Transform from a Digital Laggard to a Digital Leader

How to Transform from a Digital Laggard to a Digital Leader | Digital Social Media Marketing | Scoop.it
Brian Vellmure and Mitch Lieberman, two of the most experienced analysts who look at marketing and digital marketing, joined us on CXOTalk to shed some light on the topic of digital marketing and customer experience. Vellmure runs a boutique firm in Orange County, California where his focus area is where the digitalization of everything meets with customer experience. Lieberman is a Success Architect at Sugar CRM, where he bridges the gap between CRM and customer experience with digital marketing thrown in.
Brian Fanzo's insight:

The future of IT and Marketing are exciting not because of some crazy innovation or new technology but rather the changing of a philosophy and the way business and customers think about each.  I'm excited for the use of data and analytics in combination with social and community engagement to create new customer experiences!

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Curated by Brian Fanzo
I Talk Fast & Tweet Faster | Leading Change in #SocBiz, #Tech, Social Media & #Mobile #Cloud ~ Chief Digital Strategist at @Broadsuite #TChat #SShour