This article is about talks about how creativity affects advertising and consumers, and what creativity is. Professionals in the business will say that “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community...faster.” as the key success in advertising. I agree with the Author’s question on whether or not creative ads are more effective in getting consumers inspired to buying the product than ads that only catalogue product attributes or benefits because I think that just because an ad is creative, it won’t necessarily influence the consumer to the purchase the product. According to the author, there have been numerous laboratory experiments where creative messages get more attention and lead to positive attitudes towards the products being marketed, but there’s no fixed evidence that shows that the messages actually influence purchase behaviour.
This article talks about Yahoo and Samsung joining together to promote consumer engagement through an interactivity platform by creating a more engaging TV viewing experience that allows consumers to react to the content and advertisements in real time through Yahoo’s Broadcast Interactivity platform and Samsung's 2012 Smart TVs. I think this is a positive as well as a negative impact for direct marketing and consumer engagement. It is a negative impact because there will most likely be some consumers who are against this type of marketing medium idea. I also think that dealing with consumers face-to-face, rather than through the interactive TV experience, is more appropriate when it comes to consumer engagement. It is also a positive impact because the information collected from the viewer’s direct response towards the TV commercial will be really helpful for the company’s marketers.
Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns.
This article talks about the 10 most common Product Listing Ads (PLA) mistakes when retailers want to improve the quality of their PLA feeds and campaigns. Each mistake also has some advice on how to address the problem to improve the PLA campaigns. I think listing these 10 common mistakes is a good way of informing retailers of what not to do when it comes to their own PLA campaigns. Providing solutions along with the problems is also a good thing because this will, hopefully, prevent retailers from doing the same thing Google did last year when it came to their PLA campaigns. But if they do end up doing the same thing then they will know how to fix it thanks to the solutions provided.
Well it’s about time. It only took them 5 years, but it looks like the top U.S. companies are finally jumping on the blogging/social media marketing bandwagon. At least that’s the upshot of this year’s installment of the annual study on social media adoption on the part of Fortune 500 companies conducted by the University of Massachusetts at Dartmouth Center for Marketing Research.
As the above graphic from the study illustrates, after steadying for a few years, corporate blogging is on the rise in 2012.
Here’s something interesting. Since the UMass Dartmouth study began tracking data in 2008, rank has influenced adoption of blogging in the Fortune 500, with corporations ranking in the top 200 out-blogging those in the bottom 200. This trend held steady in 2012, with 54% of all Fortune 500 blogs coming from the top 200 corporations, and 28% coming from those ranked 300-500.
Even though only 28% of the Fortune 500 seem to be accepting the benefits of blogging, those companies that have are doing it right. Fully 90% of the F500 companies that blog encourage comments, have RSS feeds, and take subscriptions. Here’s an excerpt from an abstract of the study:
“It appears that those companies that have made the decision to blog have utilized the tool well. There is frequent posting, on-going discussion and the ability to follow the conversation easily through RSS or email subscriptions.”
TWITTER According to the study, nearly three-quarters (73%) of the F500 have corporate Twitter accounts and have tweeted in the past month, an 11% increase over last year. Significantly, every one of the top 10 companies (Exxon, Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Berkshire Hathaway, Fannie Mae, Ford Motors and Hewlett-Packard) consistently post on their Twitter accounts.
FACEBOOK Surprisingly, Twitter edges out Facebook in the percentage of F500 companies using their social network: just two-thirds (66%) of the F500 are now on Facebook, an 8% increase since last year. Further, only 8 of the top 10 companies (Wal-Mart, Chevron, ConocoPhillips, General Motors, General Electric, Fannie Mae, Ford Motors and Hewlett-Packard) have Facebook Pages. Exxon and Berkshire Hathaway are still holding out (come on, Warren, time to create a FB company profile!).
NEW SOCIAL MEDIA=SOCIAL VISUAL In another shocker, the UMass Dartmouth study found that the F500 are actually starting to see the utility of social visual marketing platforms such as YouTube and Pinterest. Roughly 62% of the top 500 companies have a YouTube account, and 11 of them (2%) are on Pinterest. In an ironic twist, 1 of the 11 happens to be Eastman Kodak.
THE BOTTOM LINE In spite of a relatively sluggish adoption curve relative to SMBs, the UMass Dartmouth study suggests the Fortune 500 are finally coming around to the obvious merits of social media marketing. Considering their massive reach, this should’ve been a more intuitive relationship earlier on, especially given the many ways social media can benefit these companies, from fostering direct consumer engagement and promoting online content marketing campaigns, to facilitating less-marketing-centric initiatives like hiring and fundraising.
In any event, this is good news for the small or medium-size business owner or marketer, if only anecdotally. When the top 500 companies in the U.S. start moving their massive resources to further integrate social media marketing into their existing operations, it is a powerful affirmation that SMBs should be doing so too.
To riff on the famous EF Hutton commercial: when the Fortune 500 talk, people listen.
This article talks about how the Fortune 500 companies have finally turned and moved towards to the usage of social media and how the benefits of blogging and social media marketing have helped them. The benefits of blogging and social media marketing also apply to other small and medium companies. Since the Fortune 500 companies have started using social media websites, they will be able to reach all of their consumers around the world at a faster pace as social media pretty much plays an important role in our daily lives. But it makes me think about why those companies took so long to join the social networking since its pretty much part of our lives. I think that if they had adapted to the social networking earlier then they would have had more coverage for their brand and products.
This article talks about how increasing sales is the biggest challenge for online retailers when it comes to their ecommerce business and how difficult it is for ecommerce websites to get their targeted visitors. It also talks about the 5 different social media marketing strategies that can work for ecommerce businessman and their websites by describing the steps on how social media marketing can help businesses get a complete range of benefits while also increasing their sales. I think ecommerce businesses following the steps on increasing sales through social media marketing is a positive impact for ecommerce businesses because it will improve their sales as well as reaching their target audience on their websites.
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