Dans une étude réalisée sur le premier trimestre 2013 aux US, on constate que 47% des appareils (TV connectée, lecteur blue-ray, consoles…) sont connectés et réellement utilisés.
Via Stéphanie Hérault
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
 Your new post is loading...
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
never.no continues social TV innovation MediaMughals The announcement is a part of its aggressive drive to include all avenues of widely used social media in the emerging TV experience.Broadcasters that use the never.no IS will be able to push and... Via Ex FromTheLeft Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Ce trailer une nouvelle fois très classieux du nouveau volet d'In Memoriam annonce clairement l'ambiance dans laquelle vous allez être plongé. Terrifiant. Via Transmedia Ready Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
TELE STAR & DOTSCREEN LANCENT LE PREMIER SOCIAL TV ...BFMTV.COML'application téléchargeable gratuitement permet de connaître en temps réel les programmes TV qui font le plus de buzz sur les réseaux sociaux. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV? Via Rodolphe Pelosse 
#SocialTVConf's curator insight,
December 19, 2012 11:14 AM
Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Many more viewers say they will change their pay TV service in 2013 -- but, despite greater planned adoption of new internet TV replacements, research suggests subscribers are more likely to simply remove channels from their packages. Via Alexandre Guillo, miradatv Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
ZDNet (Blog)SVOD : Canalplay Infinity fête son année avec 200.000 abonnésZDNet (Blog)Le colloque NPA réunissait en début de semaine tout le gotha des médias, et plus particulièrement les acteurs du marché de la SVOD dans le cadre d'une table ronde... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
AudienceLeMag.com est le site de référence qui donnent accès à des analyses de fond réalisées par Médiamétrie, sur les grandes tendances de la consommation média et de la convergence des contenus, ainsi que les usages et les comportements du public... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via Rodolphe Pelosse Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
INTERVIEW Consultant spécialisé dans l'implantation d'entreprises en Chine, Matthieu Devoisselle livre ses conseils pour limiter les risques... Via Xavier CAMPANA Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
News Discovery Tools: Slices for Twitter Organizes and Auto-Curates Your News Stream Into Categories
Robin Good: Slices is a news discovery app that allows you to find the news that interest you by "slicing" the Twitter timeline into topic-specific categories, making it much easier to find what you are looking for.
From Pandodaily official review: "Slices offers 21 searchable categories – humor, technology, sports, and so on – that lead you to people and lists to follow. Included among those top-level categories is the “Live Events” option, which allows you to select an event – a football match, say, or a TV show – and follow Tweets from a curated list.
...The “Timeline Slicer” also outdoes Twitter’s Lists as a way to organize the people you follow into specific categories. They’re easier to set up and easier to access, ..."
Source: http://pandodaily.com/2012/08/01/twitter-has-been-shred-into-slices-just-what-it-needed/
Slices is available on iOS, Android and the Web.
Find out more: https://slices.me
Via Robin Good, Giuseppe Mauriello Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Gartner Says Second-Screen Users Will Drive Social TV Activities Long-term efforts to connect traditional TV broadcasts to the Internet have largely been limited to either content companion websites or connected devices such as TVs and set-top boxes (STBs) and that none of these approaches has led to the creation of a true social TV experience for consumers. However, three parts of this experience are now in the process of being combined into a holistic social TV experience delivered primarily through companion devices: Via Riaz Khan, Ex FromTheLeft 
Mat Bagnall's curator insight,
March 21, 12:34 AM
In my opinion, Gartner has hit the proverbial nail on it's head! It's clear to see that in this day and age everything we do, whether it be in regard to business operations, keeping in touch with friends and family, or keeping tabs on hobbies and interests, solely revolves around conectivity and the technical advancements that have made it easier and quicker than ever before. Because of this, consumers have a wider base of information that they come in contact with on a daily basis. In some ways this may affect Consumer Engagement both positively and negatively. In the above article Gartner points out that the collaberation between secondary screens such as tablets/smart phones, and Television can lead to a positive association and a more connected overall experience for the consumer. Creating incentive programs and rewards for consumers could effectively help to encourage them to be more involved with the content that they are watching by sharing it over various apps, and social media outlets. I think that this will help to keep consumers and viewers feeling connected and in tune with the TV programmes that they love particularly during the down time between one episode and the next. It may also help to build suspence and eagerness for viewers to tune in and not miss any insights that the next episode may bring. This could also have a follow on effect for the fact that by knowing who your consumers are through the community created, more specific advertising programming could be established with potentially good results... especially if the consumers favourite character is the face to the brand. 
Alice Burke's comment,
March 21, 3:32 AM
Great article Mat! I think that the idea's represented in both Gartner's article and your insight represent the changing world of advertising and marketing. The option of second screen devices is an exciting expansion which I think will revolutionize the way brands are advertised today. It will bring a huge change in both consumer engagement and brand awareness. It also guarantee's the continuation of value that TV has in the advertising industry. Check out my scoop-it article on Coke's Polar Bowl campaign which uses second screen devices and the success they had with this type of advertising.
Roshani Mehta's comment,
March 21, 8:17 PM
I think the use of second screen devices is a very smart way to engage viewers in a new and exciting way. The use of second screen media devices means that marketers can now engage viewers/ consumers anywhere that they may be on smart phones and laptops. It really does highlight the way marketers are changing the ways in which they are targeting people and how they aim to engage consumer involvement.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of [...] Via Rodolphe Pelosse Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Le 2 février, TF1 ajoutera un onglet social TV à son application MyTF1. Pour le spectateur qui regarde la chaîne avec un smartphone ou une tablette, l’interaction avec certains programmes sera totale. Via Ex FromTheLeft Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
CanoëL'«engagement» social des émissionsTV sera mesuréCanoë... l'effet de la social TV sur les programmes télé». Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Sur les marchés comme la Chine, le Brésil et l’Inde, les téléspectateurs exploitent davantage les opportunités offertes par la télévision connectée à Internet, comparativement aux pays comme le Royaume-Uni, les États-Unis et l’Allemagne. Via charlesDouang Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
ZDNetOrange : la Livebox Play joue la carte de la puissance et du social et ...ZDNetComme la box de Numericable, la Livebox Play joue la carte du social puisqu'il sera possible de regarder un programme et de réagir en même temps sur Facebook ou... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Quand deux ingénieurs américains en aérospatiale veulent nous aider à allumer ou éteindre à distance des objets, cela donne une première mondiale. INfluencia a rencontré en exclusivité l’un des deux fondateurs de l'app Tethercell. Via Didier Tranchier Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Sur les marchés comme la Chine, le Brésil et l’Inde, les téléspectateurs exploitent davantage les opportunités offertes par la TV connectée à Internet comparativement aux pays comme le Royaume-Uni, les Etats-Unis et l’Allemagne, révèle une étude... Via Rodolphe Pelosse Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Precious Alchemy or Worthless Chemistry The Transmedia Value Proposition Numbers or deeper engagement? Support for linear properties or how users influence and resonate with stories? Is it about creating loyalty, building communities, telling stories in cool ways, making money, extending reach,building trust, promotion, transformation, or all of the above? Via Gary Hayes Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Be part of a documentary about inspiring entrepreneurs and communities, building the collaborative economy of their city. Via Transmedia lab Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The 2012 Summer Olympics are well underway and have already made a huge impact with audiences worldwide. Via miradatv Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
