Social Intelligence is all about understanding and combining Social Media (Networking) and Business Intelligence. This combination of knowledge means that Businessess are truly understanding what the consumer thinks about their Brand and being able to compare brands with others.
Not too many years ago, I was challenged to hear this phrase from a very senior enterprise leader. "Being a good leader means being able to make smart decisions with very little information." It struck me as reckless cowboy bravado then.
"The evolution of the web from Web 1.0 to Web 2.0 and now to Web 3.0 can be used a metaphor of how education should also be evolving, as a movement based on the evolution from Education 1.0 to Education 3.0."
***** Twitter as research tool is often overlooked but always valuable. How cool is extracting sentiment analysis from past tweets on a subject:
"Many such tools are available in the R package (text mining). These allow patterns in the text to be identified, and codified so that they are amenable to statistical investigation. An important subset of these tools comprises methods of sentiment analysis – whereby numerical scores can be assigned to tweets as a means of evaluating the strength and direction of the writer’s reaction to certain key words. These methods of analysis commonly make use of lists of words with positive and negative connotations, and make use both of the presence of such words and their position within the structure of a sentence."
Research that shows how executives view the importance of social business within the organization.
Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.
According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....
Self-service BI provides an easy entry point without the time or financial commitments required for a large-scale BI implementation
Social Intelligence's insight:
Even small businessess benefit of using (Mobile) Business Intelligence.
"Self-service BI can quickly be implemented in small and midsized business environments, and it provides an easy entry point without the time or financial commitments required for a large-scale BI implementation"
Last week I wrote about the Social media channels and how they are a hudge part of the customers buying behaviour of today.
There are three steps to take in how you can engadge with your customer and finaly analyse these results to get a 360view.
Step 1: LISTEN to the audience. Get to know them!
Firstly, gathering social media intelligence requires listening to what your customers are saying. Think beyond Facebook and Twitter, and consider popular forums, blogs and even location-based network sites, like Foursquare and Yelp. Also, consider monitoring conversations that relate to your key competitors, as these conversations can be leveraged to see how your company compares to them.
Next week I will tell you more about the next steps. Keep reading!
Social Media meets Business intelligence; Social Intelligence
Listen - Learn - Act
“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”