Last week I wrote about the Social media channels and how they are a hudge part of the customers buying behaviour of today.
There are three steps to take in how you can engadge with your customer and finaly analyse these results to get a 360view.
Step 1: LISTEN to the audience. Get to know them!
Firstly, gathering social media intelligence requires
listening to what your customers are saying. Think beyond Facebook and Twitter,
and consider popular forums, blogs and even location-based network sites, like
Foursquare and Yelp. Also, consider monitoring conversations that relate to
your key competitors, as these conversations can be leveraged to see how your
company compares to them.
Next week I will tell you more about the next steps. Keep reading!