Social Intelligence
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Social Intelligence
Social Intelligence is all about understanding and combining Social Media (Networking) and Business Intelligence. This combination of knowledge means that Businessess are truly understanding what the consumer thinks about their Brand and being able to compare brands with others.
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5 Common Business Intelligence (#BI) SEO Mistakes

5 Common Business Intelligence (#BI) SEO Mistakes | Social Intelligence | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 4, 2013 6:27 AM

BI and SEO
Search Engine Optimization is wound like a golf ball. The tighter your wind the rubber bands of business intelligence the more valuable the data you draw from the well. It is EASY to make business intelligence mistakes. Here are several common BI mistakes.

Top 5 BI SEO Mistakes
1. Poor tagging.
2. No A/B Testing.
3. No "Read The Cookie" Fire The Site.

4. No or poorly located email subscription.

5. No Social Media Reports or only GA.

 

Tagging is both art and science. How you "tag" or identify pages or pieces of your template make a dramatic impact on your ability to report critical data such as how many clicks a Call-To-Action (CTA) receives, the importance of a link or graphic and what your visitors care about and could care less about.

When YOU create a web page MOST of what you think will be important won't resonate. I've conducted hundreds of studies of links on web pages and a tiny % get all the traffic (sometimes as high as 10% of the links command 90% of the clicks).

This is why #2 is so important. You MUST, MUST, MUST test. There is no excuse to test these days. Even if your IT team can't split traffic for you there are services that will help (Optimizely is my favorite https://www.optimizely.com/).

#3 "Read the Cookie, Fire The Site" creates a relevant website based on data your programmers can pluck from a visitor's "cookie". A cookie is an identifiable piece of code that informs where a visitor's computer is located (GPS-like), where they came from such as Google and whether they are NEW or a return visitor.

Relevance is SO important every website should read the cookie and fire relevant information into a zone on their website. Read the cookie fire the site isn't technically complicated, but few web design teams think about it because it is a marketing or BI function to think about engagement and relevance.

The highest converting websites understand their site is NOT an end unto itself but a MEANS to an end. One of those important ends is to have the ability to communicate directly with your customers without paying Google or anyone else. Email marketing subscriptions is one of the most important and often overlooked functions of any website. Don't overlook where you place email subscription forms EVER. Above the fold and high contrast. Also make sure to note, "Privacy protected".

Finally Google Analytics under reports Social Media Marketing by 30%, so you must have another way to understand your conversion funnels. Without a tool like Coremetrics or Topsy you will undervalue Social Media and make poor BI decisions.

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Social Intelligence, the link between ... part II

Social Intelligence, the link between ... part II | Social Intelligence | Scoop.it

Last week I wrote about the Social media channels and how they are a hudge part of the customers buying behaviour of today.

There are three steps to take in how you can engadge with your customer and finaly analyse these results to get a 360view.

 

Step 1: LISTEN to the audience. Get to know them!

 

MONITOR CONVERSATIONS

Firstly, gathering social media intelligence requires
listening to what your customers are saying. Think beyond Facebook and Twitter,
and consider popular forums, blogs and even location-based network sites, like
Foursquare and Yelp. Also, consider monitoring conversations that relate to
your key competitors, as these conversations can be leveraged to see how your
company compares to them.

 

Next week I will tell you more about the next steps. Keep reading!

www.social-intelligence.nl

 

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Social Intelligence is a fact! We launched today at MicroStrategy World 2012 in Amsterdam.

Social Intelligence is a fact! We launched today at MicroStrategy World 2012 in Amsterdam. | Social Intelligence | Scoop.it

Social Media meets Business intelligence; Social Intelligence

Listen - Learn - Act

“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”

http://www.social-intelligence.nl

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London 2012 Top Trending Topics on Facebook.

London 2012 Top Trending Topics on Facebook. | Social Intelligence | Scoop.it

Great app! Found on Facebook: Wisdom!

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Social Intelligence Introduction

Imagine if you can combine ALL your Social Media Metrics with your CRM to create a 360view of your customer? Look and see... Social Intelligence! LISTEN - LE...
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Social Media Analytics

Social Media Analytics | Social Intelligence | Scoop.it
Social Media Analytics - Can They Be Measured and Tracked Accurately?


Since social media is one of the toughest things to justify in terms of ROI, current analytics simply are not well suited ...
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