Social Intelligence is all about understanding and combining Social Media (Networking) and Business Intelligence. This combination of knowledge means that Businessess are truly understanding what the consumer thinks about their Brand and being able to compare brands with others.
Last week I wrote about the Social media channels and how they are a hudge part of the customers buying behaviour of today.
There are three steps to take in how you can engadge with your customer and finaly analyse these results to get a 360view.
Step 1: LISTEN to the audience. Get to know them!
Firstly, gathering social media intelligence requires listening to what your customers are saying. Think beyond Facebook and Twitter, and consider popular forums, blogs and even location-based network sites, like Foursquare and Yelp. Also, consider monitoring conversations that relate to your key competitors, as these conversations can be leveraged to see how your company compares to them.
Next week I will tell you more about the next steps. Keep reading!
Social Media meets Business intelligence; Social Intelligence
Listen - Learn - Act
“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.