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Google’s Blueprint for Search Domination

Google’s Blueprint for Search Domination | Social Intelligence | Social Analytics | Scoop.it
Do you really think Google would reveal its plans on how they want search to evolve? I sure do. If you don’t believe me just ask Matt Cutts.
Billie Ginther's insight:

Must read on Google timeline and direction Google Social Search and big data intelligence is taking

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Custom Software is a Process, Not a Destination

Custom Software is a Process, Not a Destination | Social Intelligence | Social Analytics | Scoop.it
Some helpful dos and don’ts that will save you time and money and get your custom design software project off to a great start.

Via Michelle Berdeal
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Social Ad Spending Forecast [INFOGRAPHIC] | Social Media Today

Social Ad Spending Forecast [INFOGRAPHIC] | Social Media Today | Social Intelligence | Social Analytics | Scoop.it
Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013.
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Shannon Steuart's curator insight, May 3, 2013 1:43 PM

With the increasing number of consumers with smartphones, it only makes sense that companies utilize channels that their audiences use most often. Depending on the client's industry, they could be wasting money if sending the right message on the wrong channel because it's missing the intended audience.

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Asking the Right Custom Software Development Services Questions

Asking the Right Custom Software Development Services Questions | Social Intelligence | Social Analytics | Scoop.it
Questions we ask to help identify client needs in order to deliver exceptional custom software development services. Empower clients every time!
Billie Ginther's insight:

Data and software have become synonymous in digital marketing execution.   Keep this list of handy. You never know when you will need it. 

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5 Steps to Calculate Social Media ROI Using Google Analytics

5 Steps to Calculate Social Media ROI Using Google Analytics | Social Intelligence | Social Analytics | Scoop.it
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
Billie Ginther's insight:

For businesses to stay ahead of the curve, more tools are needed to connect the dots between engagement and revenue.  

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Real-Time Social Media Monitoring - Crimson Hexagon Live Stream

Real-Time Social Media Monitoring - Crimson Hexagon Live Stream | Social Intelligence | Social Analytics | Scoop.it
Crimson Hexagon Live Stream capability complements historical opinion analysis featuring 3 components: post list, live map, and volume graph.
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Facebook Advertising for Grown-ups

Facebook Advertising for Grown-ups | Social Intelligence | Social Analytics | Scoop.it
3 reasons Facebook advertising can boost your social media efforts by taking advantage of free tools available to get the most for every ad dollar spent.
Billie Ginther's insight:

If you did not attend SocialFresh in Tampa Bay recently, great article and take-aways on Facebook social marketing

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How Social Media Affects SEO Results

How Social Media Affects SEO Results | Social Intelligence | Social Analytics | Scoop.it
7 ways marketers can adjust their strategies to match the changing nature of social media in search in order to positively affect SEO results.
Billie Ginther's insight:

The validity of quality content effects search, which in turn is going to drive SEO algorithm. Great article on the value of social search to SEO

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NASCAR Wins Big From Pepsi Viral Video - Crimson Hexagon

NASCAR Wins Big From Pepsi Viral Video - Crimson Hexagon | Social Intelligence | Social Analytics | Scoop.it
We measured the NASCAR and Pepsi social media sentiment around the viral video of Jeff Gordon pranking a car salesman.
Billie Ginther's insight:

This little gem of a video has reached 32M+ views. Add to that the science of just how commercial branding can effect brand affinity across networks is a good read.

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