Social Intelligence is all about understanding and combining Social Media (Networking) and Business Intelligence. This combination of knowledge means that Businessess are truly understanding what the consumer thinks about their Brand and being able to compare brands with others.
***** Twitter as research tool is often overlooked but always valuable. How cool is extracting sentiment analysis from past tweets on a subject:
"Many such tools are available in the R package (text mining). These allow patterns in the text to be identified, and codified so that they are amenable to statistical investigation. An important subset of these tools comprises methods of sentiment analysis – whereby numerical scores can be assigned to tweets as a means of evaluating the strength and direction of the writer’s reaction to certain key words. These methods of analysis commonly make use of lists of words with positive and negative connotations, and make use both of the presence of such words and their position within the structure of a sentence."
Research that shows how executives view the importance of social business within the organization.
Just yesterday, MIT Sloan in collaboration with Deloitte released a study, “Social Business: What Are Companies Really Doing?” that highlights the growing importance of social business initiatives. What I found most interesting was the view and perceptions from the C-Suite.
According to the research, C-level executives vary considerably in their perceptions about the value of social business to their organizations today. On average, and across all industries in the study, CEOs, presidents, managing directors, board members and CMOs are most likely to perceive social business as an important business initiative today. CEOs are twice as likely as CFOs and nearly twice as likely as CIOs to view social technologies as important right now. Below is the breakdown....
Last week I wrote about the Social media channels and how they are a hudge part of the customers buying behaviour of today.
There are three steps to take in how you can engadge with your customer and finaly analyse these results to get a 360view.
Step 1: LISTEN to the audience. Get to know them!
Firstly, gathering social media intelligence requires listening to what your customers are saying. Think beyond Facebook and Twitter, and consider popular forums, blogs and even location-based network sites, like Foursquare and Yelp. Also, consider monitoring conversations that relate to your key competitors, as these conversations can be leveraged to see how your company compares to them.
Next week I will tell you more about the next steps. Keep reading!
Social Media meets Business intelligence; Social Intelligence
Listen - Learn - Act
“This is not just social media marketing, Social Intelligence is using what is essentially a distributed communications platform and networked database that is accessible via a wide range of devices to deliver more business value, greater customer satisfaction and involvement.”
To many, the term “Big Data” refers to algorithms and software programs that help companies or researchers make discoveries and unearth trends by allowing them to visualize and analyze information better.
But it has another meaning too.
Big Data literally means big data, dizzying amounts of customer records, sound recordings, images, text messages, Facebook comments and technical information that has to be stored, retrieved and understood in its proper context to be any good to anyone.
You can’t have the first Big Data without the second. Information retrieval has, in fact, become one of the biggest challenges – and consequently one of the largest opportunities – in high tech.
“The problems we’re looking at aren’t computationally driven per se, but more information management problems,” Mark Dean, an IBM fellow and director of the Almaden Research Center, said back in 2008. “Computation is not the hard part anymore.”
Although carbon copies probably seem as ancient as clay tablets and scribes to many of you, the dominance of digital data is a fairly recent phenomenon. In 1993, only 3 percent of the world’s information was stored on digital devices like hard drives or optical disks, according to an article last year by Martin Hilbert and Priscila Lopez in Science. Audiocassettes and vinyl LPs actually played a larger role (6 percent) in archiving information 18 years ago.
In 2000, amid the first Internet boom, digital storage still only accounted for 25 percent of the world’s total information storage capacity. 2002 marked the first year that the amount of data stored digitally surpassed the amount stored on paper, old-fashioned videotapes and other analog storage devices, Hilbert and Priscila noted.
But by 2007, DVDs, CDs, memory cards and other digital devices accounted for 94 percent of the information storage capacity around the globe. Hard drives alone accounted for 52 percent of the total, up from just five percent seven years earlier. In all, the world had 295 optimally compressed exabytes of storage space in 2007. Think of it: every e-mail or text message creates data files on multiple computers.
And that was five years ago. The total amount of digital information in the world will come to 2.7 zettabytes - that’s 2.7 followed by 21 zeros – in 2012, according to IDC, a 48 percent increase from 2011. 90 percent of it will be unstructured data like digital video, sound files and images that is challenging to search and retrieve.