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Social Insight
Delivering Social Media Insight
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3 Reasons There’s a Hole in The Social-Marketing Funnel | ShopIgniter

3 Reasons There’s a Hole in The Social-Marketing Funnel | ShopIgniter | Social Insight | Scoop.it
ShopIgniter Sr.Director of Marketing, Marko Muellner goes over the three major issues causing the chasm between consideration and purchase in social media...
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[소셜 분석.인포]The Value Of A Like - Moving Social Support To Money

[소셜 분석.인포]The Value Of A Like - Moving Social Support To Money | Social Insight | Scoop.it
18% of Social Media users are influenced by their friend’s behavior when they follow and interact with brands.

 


Via Martin (Marty) Smith, flowershirts
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Martin (Marty) Smith's comment, August 2, 2012 7:37 AM
Mario thanks for the Resoop to a feed I relate too :). Marty
Martin (Marty) Smith's comment, August 2, 2012 7:48 AM
Tobias, thanks for the Rescoop and follows. Look forward to learning from you. Marty
Martin (Marty) Smith's comment, August 2, 2012 9:31 AM
Gunter thanks for the Rescoop to Social Media & Sustainability (both topics dear to my heart). Marty
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Adobe & Econsultancy Report: Personalisation, Trust and ROI |

Adobe & Econsultancy Report: Personalisation, Trust and ROI | | Social Insight | Scoop.it

개인화를 위해 활용하고 있는 데이터 유형 순위 : 고객의 프로필 데이터, 고객 선호도, 고객 행동 데이터, 구매 이력 데이터, 소셜 그래프 데이터 순..

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8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing | Jeffbullas's Blog

8 Steps To Demonstrate Positive Return On Investment For Social Media Marketing | Jeffbullas's Blog | Social Insight | Scoop.it
Social Media Marketing's ROI (Return on Investment) has been discussed on the web in blogs and websites and comments are frequently heard such as "You can't measure the ROI of social media marketing"   One commentator from the Search Engine Land website...
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From Data to Insight to Action | BrightTALK

What Social data should I measure? What can I learn? How should I act on it? Join Susan Etlinger as she answers these questions and discusses what it takes to move from basic metrics and “analysis paralysis” to real insights and action.
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Infographic: 2012 Mobile Growth Statistics

Infographic: 2012 Mobile Growth Statistics | Social Insight | Scoop.it
We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives.
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Young tablet owners more willing to pay for news

Young tablet owners more willing to pay for news | Social Insight | Scoop.it
Paying for online news is still a minority sport - but participation may be growing thanks to tablet computers.
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구글 어낼리틱스에서 잘 알려지지 않은 5가지 기능 소개

구글 어낼리틱스에서 잘 알려지지 않은 5가지 기능 소개 | Social Insight | Scoop.it
Learning a few little-known facts and limitations of Google Analytics may dispel the notion that it's a set-it-and-forget-it kind of tool.

Via 배운철*T1M
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[케이스 스터디]Burberry: A Great Brand with Poor Social

Here is the BIGGEST (and most costly) mistake the majority of luxury brands like Burberry are making on social media. Click here to watch...

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Don’t Let ROI Get In Your Way | Social Media Explorer

Don’t Let ROI Get In Your Way | Social Media Explorer | Social Insight | Scoop.it
Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it in the short term.
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Opting for Campaigns of Social Media Optimization (SMO) | TechKeyStuff

Opting for Campaigns of Social Media Optimization (SMO) | TechKeyStuff | Social Insight | Scoop.it
Why to Opt for campaigns of Social Media Optimization? Benefits and importance of Social Media Optimization (SMO).
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Rules Of Engagement For Social-Media Marketers - Forbes

Rules Of Engagement For Social-Media Marketers - Forbes | Social Insight | Scoop.it
This article is by Marita Scarfi, CEO of Organic, a digital ad agency unit of Omnicom Group with clients that have included Kimberly-Clark, Chrysler, American Express, Sony PlayStation, Sprint, and 20th Century Fox.
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Vista Bank uses social media, rewards to keep customers engaged

Vista Bank uses social media, rewards to keep customers engaged | Social Insight | Scoop.it
With the number of large, corporate banks growing, small, locally owned banking institutions are looking for ways to even the playing field.
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10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ... - Forbes

10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ... - Forbes | Social Insight | Scoop.it
Forbes10 Reasons Why Your Social Media Marketing Efforts Aren't Working--And What ...ForbesLack of Clear Goals: If you're sharing content on social media networks without a clearly defined end goal, then your efforts are likely being wasted.
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A Facebook Like Does Not Equal an Opt-in - Brian Solis

A Facebook Like Does Not Equal an Opt-in - Brian Solis | Social Insight | Scoop.it

KPI 개념을 Raw numbers, Progree, Change % 로 나누어 잘 설명한 이미지 자료 하나.

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60% of Consumers Expect Brands to Respond on Social Media

60% of Consumers Expect Brands to Respond on Social Media | Social Insight | Scoop.it
A new study finds that 60% of people worldwide say they expect brands to respond to social media comments regarding service.
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Burson-Marsteller’s Global Social Media Check Up 2012 -

Burson-Marsteller’s Global Social Media Check Up 2012 - | Social Insight | Scoop.it
Burson-Marsteller launched it's annual study of how companies adapt social media back in 2010 and came up with interesting findings. What about 2012?
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Choose For Me: Using Big Data To Deliver A Better Consumer Experience | CMO.com

For the millennium generation, the concept of waiting is fast becoming redundant, as consumers themselves have become the most important delivery channel. ‘Channel Me’ defines what they want to see, and when and how they want to see it.
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8 Steps to Designing a Reactivation Campaign | ClickZ

8 Steps to Designing a Reactivation Campaign | ClickZ | Social Insight | Scoop.it
With reactivation marketing, you need to understand how long people have been gone, why they left, what's different in your offerings now, and what incentive they might need to come back.
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5 fresh ways to socialize your emails (single page view) - iMediaConnection.com

5 fresh ways to socialize your emails (single page view) - iMediaConnection.com | Social Insight | Scoop.it
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페이스북 광고가 과연 효과가 있을까요?

페이스북 광고가 과연 효과가 있을까요? | Social Insight | Scoop.it
Conflicting reports have shown Facebook ads are both an effective and ineffective means for businesses to target their advertising dollars.

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Effective Digital Marketing And Seo Services | Social Network Marketing

Effective Digital Marketing And Seo Services | Social Network Marketing | Social Insight | Scoop.it
Effective Digital Marketing And Seo Services http://t.co/Ygn28OxH...
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B2B Social Media Optimisation - Best Practices on WordPress

B2B Social Media Optimisation - Best Practices on WordPress | Social Insight | Scoop.it
Best practises on WordPress (B2B Social Media Optimization - Best Practices on Wordpress http://t.co/HaM9nPJK...)...
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Social media prompt Congress to revisit online privacy legislation - The Boston Globe

Social media prompt Congress to revisit online privacy legislation  - The Boston Globe | Social Insight | Scoop.it
The American love affair with online social networks and the ubiquity of app-enhanced smartphones are powering the push to expand and modernize digital privacy protections, particularly for teenagers who don’t always comprehend the consequences of...
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