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Social Influence Marketing
All (well, almost) there's to know about communication 2.0
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12 Most Effective Ways to Engage on Twitter

12 Most Effective Ways to Engage on Twitter | Social Influence Marketing | Scoop.it
Twitter is an important tool for building your own community. Drive traffic with these tweeting tips.
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'How Many' Is Not A Valid KPI | The Social Customer

'How Many' Is Not A Valid KPI | The Social Customer | Social Influence Marketing | Scoop.it
People like stuff. We like to count how much of it we have. It’s even viewed in certain circles as a measure of success. Back in the early days of the web, everyone had a hit counter at the bottom of their homepage.
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How 5 Top Brands Crafted Their Social Media Voices

How 5 Top Brands Crafted Their Social Media Voices | Social Influence Marketing | Scoop.it
Many companies have had to identify and develop their brand voices for social networks. Here's how some of the best have done it.
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4 Ways to Increase Your Facebook Page Visibility

4 Ways to Increase Your Facebook Page Visibility | Social Influence Marketing | Scoop.it
Have you noticed less interaction on your Facebook page in the last few months?
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10 Tips for Creating a Social Media Policy for Your Business

10 Tips for Creating a Social Media Policy for Your Business | Social Influence Marketing | Scoop.it
Policy. It can be a dirty word, especially in social media communities.Why?
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TechCrunch | Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore

TechCrunch | Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore | Social Influence Marketing | Scoop.it
It's beautiful, it's addictive, and now Pinterest is having its glorious hockey stick moment. TechCrunch has attained exclusive data from comScore showing Pinterest just hit 11.7 million unique monthly U.S.
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Those Millions on Facebook? Some May Not Actually Visit

Those Millions on Facebook? Some May Not Actually Visit | Social Influence Marketing | Scoop.it
"Active users" add up in Facebook's prospectus, but some of those clicks aren't on the Web site.
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The 'Other' Thing You May Not Know About Facebook : NPR

The 'Other' Thing You May Not Know About Facebook : NPR | Social Influence Marketing | Scoop.it
Since its start in February 2004, Facebook has gone through a lot of changes. The News Feed was introduced in 2006, the Like feature in 2009, and the Timeline format was rolled out in the fall of 2011.
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How to Make Your Content Go Viral | Spin Sucks

How to Make Your Content Go Viral | Spin Sucks | Social Influence Marketing | Scoop.it
Is it a myth or can you make your content go viral? A look at the Virality Coefficient and determining if there is a mathematical equation to viral content.
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More Social Customer Engagement Models That Don't Suck | The Social Customer

More Social Customer Engagement Models That Don't Suck | The Social Customer | Social Influence Marketing | Scoop.it
Ed. note: This is part of a series of excerpts from The Social Customer, the new guide to social customer acquisition, monetization, and retention by Adam Metz. For the first entry, go here.
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Social Media - Five Tips for Building Brand Fidelity With Tumblr : MarketingProfs Article

Social Media - Five Tips for Building Brand Fidelity With Tumblr : MarketingProfs Article | Social Influence Marketing | Scoop.it
Social Media - Five Tips for Building Brand Fidelity With Tumblr...
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Drink Up… This is How Listening Builds a Brand | The Social Customer

Drink Up… This is How Listening Builds a Brand | The Social Customer | Social Influence Marketing | Scoop.it
When was the last time you acted upon recommendations from your customers?
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How Content Turns Prospects Into Customers

How Content Turns Prospects Into Customers | Social Influence Marketing | Scoop.it
How do you attract passionate customers?What can you do to cut through the noise and get people to notice what you have to say?
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Stagger Social Posts for Maximum Exposure

Stagger Social Posts for Maximum Exposure | Social Influence Marketing | Scoop.it
It’s important to consider timing when posting social media content and stagger social media posts.
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The Marketer’s Guide to Quora

The Marketer’s Guide to Quora | Social Influence Marketing | Scoop.it
Learn how to get the most out Quora, from creating the perfect profile to submitting the best answers. Click here to read the Quora Marketing Guide.
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Boosting the Content Quality on Your Blog or Website | Social Media Explorer

Boosting the Content Quality on Your Blog or Website | Social Media Explorer | Social Influence Marketing | Scoop.it
If content is king, then quality content is the king of kings. Samantha Peters has ideas on how to boost your blog or website's content quality.
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Google Social is Exploding Online!

Google Social is Exploding Online! | Social Influence Marketing | Scoop.it
Image from: J Corey Davis Now that the dust has settled from the initial launch of Google+ it is time for some analysis of the social network’s functionality and popularity.
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4 Ways to Increase Your Facebook Page Visibility

4 Ways to Increase Your Facebook Page Visibility | Social Influence Marketing | Scoop.it
Have you noticed less interaction on your Facebook page in the last few months?
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Pinterest | Social Media ROI | Earned Media | Cost of Loyal User

Pinterest | Social Media ROI | Earned Media | Cost of Loyal User | Social Influence Marketing | Scoop.it
Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic's January 2012 Referral...
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Personal vs Business Social Media Accounts

Personal vs Business Social Media Accounts | Social Influence Marketing | Scoop.it
If you really want to drive traffic to your website - get personal. Learn to use social media to humanize your business - that's the magic that makes it work.
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7 Ways to Use Pinterest to Promote Your Business - Plus Infographic | Jeffbullas's Blog

7 Ways to Use Pinterest to Promote Your Business - Plus Infographic | Jeffbullas's Blog | Social Influence Marketing | Scoop.it
Image centric social networks are rapidly gaining market share due to their high engagement levels.
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Integrating Social Media Across The Organization | Social Media Explorer

Integrating Social Media Across The Organization | Social Media Explorer | Social Influence Marketing | Scoop.it
Zena Weist of Edelman Digital discusses the challenges and opportunities for brands and companies with integrating social media across the organization or enterprise.
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10 Content Ideas that Generate Comments and Shares | Spin Sucks

10 Content Ideas that Generate Comments and Shares | Spin Sucks | Social Influence Marketing | Scoop.it
While there are a million ideas for having your content commented on and shared, we provide you 10 to get you started when writer's block attacks.
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