Social Influence Marketing
2.6K views | +0 today
Follow
Social Influence Marketing
All (well, almost) there's to know about communication 2.0
Your new post is loading...
Your new post is loading...
Scooped by Giuseppe Lucido
Scoop.it!

Eight Digital Marketing Trends | Spin Sucks

Eight Digital Marketing Trends | Spin Sucks | Social Influence Marketing | Scoop.it
In a look at the predictions we made last November, the Spin Sucks team reviews digital marketing trends for 2012, such as integrated marketing and tablet swap.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

9 Facebook Marketing Tips From Top Experts

9 Facebook Marketing Tips From Top Experts | Social Influence Marketing | Scoop.it
Facebook Marketing Tips: Find out the hottest facebook marketing tips for your business and use these marketing tactics to take you to the next level.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

10 Google Chrome extensions for PR pros | Articles | PR Daily EU

10 Google Chrome extensions for PR pros | Articles | PR Daily EU | Social Influence Marketing | Scoop.it
Google Chrome is the most popular Web browser, and extensions make it easier for users to navigate the Web. The author highlights the ones he can’t live without.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

How Content Marketing Is the New Moneyball | Social Media Today

How Content Marketing Is the New Moneyball | Social Media Today | Social Influence Marketing | Scoop.it
Content Marketing is a New Game content marketing Content marketing is evolving.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Nine tips for awesome blogger relations

Nine  tips for awesome blogger relations | Social Influence Marketing | Scoop.it
Effective Blogger Relations is essential to brands these days. The high degree of trust of consumers in blogs, and the ability of bloggers to influence purchase decisions, make it hard to overstate the importance of this discipline.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Growing pains: Pfizer tackles social media

Growing pains: Pfizer tackles social media | Social Influence Marketing | Scoop.it
The minute we’re born, we begin to age. This was apparently the number one concern occupying respondents of a 2011 Gallup survey commissioned by pharma giant Pfizer and the finding upon which the company has based its Get Old social media campaign.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

SEO: Why a Focus on Rankings Is So 00’s by @bradshorr | Spin Sucks

SEO: Why a Focus on Rankings Is So 00’s by @bradshorr | Spin Sucks | Social Influence Marketing | Scoop.it
SEO rankings has changed. Results pages no longer return universal results. It depends on localization, personalization, segmentation, and semantics.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

5 ways to explain to your boss why Wikipedia matters

5 ways to explain to your boss why Wikipedia matters | Social Influence Marketing | Scoop.it
The biggest reason marketing and Wikipedia’s editorial community often find the relationship contentious is because companies haven’t invested the intellectual capital in meeting Wikipedia’s content needs.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

The Biggest Social Media Flaw on Your Web Site

The Biggest Social Media Flaw on Your Web Site | Social Influence Marketing | Scoop.it
I just commented on [post_title] : Most websites are doing it all wrong. I’m talking about the placement of social media buttons. It just doesn’t make sense.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

How big brands use social media globally | Articles | Main

How big brands use social media globally | Articles | Main | Social Influence Marketing | Scoop.it
From Budweiser and Coca-Cola to Starbucks, how global giants connect with fans across markets, languages and platforms.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Zagat Hotels explode with Social Media

Zagat Hotels explode with Social Media | Social Influence Marketing | Scoop.it
Professional social media consultants write about adoption, bellagio, business, Facebook, hotel, restaurants, status update, zagat...
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

12 Most Crucial Social Media Tasks to Do

12 Most Crucial Social Media Tasks to Do | Social Influence Marketing | Scoop.it
Becky Gaylord checks off the 12 Most Crucial Social Media Tasks to Do.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Making Your Video Go Viral

Making Your Video Go Viral | Social Influence Marketing | Scoop.it
Having your video go viral is every direct marketer's dream. Imagine your video sales message, reaching your best prospects with them loving it and sharing it with their tribes.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]

Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast] | Social Influence Marketing | Scoop.it
Content - The...
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

7 Ways to Better Organize Your Social Media Efforts | Behan Communications, Inc.

7 Ways to Better Organize Your Social Media Efforts | Behan Communications, Inc. | Social Influence Marketing | Scoop.it
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

Study: The Global Social Media Check-Up 2012

Study: The Global Social Media Check-Up 2012 | Social Influence Marketing | Scoop.it
Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner

7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner | Social Influence Marketing | Scoop.it
LinkedIn strategy: Discover ways to drive more traffic to your blog and get more exposure to your Linkedin profile.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

3 non-profits using Pinterest to drive real social change

3 non-profits using Pinterest to drive real social change | Social Influence Marketing | Scoop.it
I hate to add another Pinterest-related post to the blogosphere, but I'm going to do it anyway.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

How to Build Search Engine Ranking Power with a Google Plus Brand Page

How to Build Search Engine Ranking Power with a Google Plus Brand Page | Social Influence Marketing | Scoop.it
Google Plus Brand Page allows you to build search engine ranking power, which can lead to new business & higher search rankings for keywords you share.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

SEO for PR: Dispelling the myths around search | Articles | Home

SEO for PR: Dispelling the myths around search | Articles | Home | Social Influence Marketing | Scoop.it
We’ve got the answers for common excuses people use to argue against the need for a search engine optimization (SEO) program.
more...
No comment yet.
Scooped by Giuseppe Lucido
Scoop.it!

10 Facebook prompts to boost your brand | Articles | Main

10 Facebook prompts to boost your brand | Articles | Main | Social Influence Marketing | Scoop.it
Tired of 'like' and 'comment'? Try these calls to action from brands that have mastered online engagement.
more...
No comment yet.