Customers do not want a relationship with your business, they want the benefits a relationship can offer to them. I have been stating this for a couple years, as many people I know have also stated and written about.
Little black and white squares, containing seemingly random patterns, are popping up everywhere. They are QR Codes (short for Quick Response Codes) and, although they've been around since the mid-1990s, they have recently attracted much attention within the business world, and for good reason.
SXSW: By the numbers from CNN on Vimeo. This is the second installment in our conversation about the themes or trends at SxSW 2011. To build on the framework created by technology and humanism, because of the fragmentation and speed of digital, the opportunity for media is to connect people to real time. Thanks to the ubiquity of media with digital, the newsreel becomes both the thread of what is happening and a reminder of what happened -- much of which we may have missed, given our speed and processing ability as humans. Therefore, media connects the stream with action in three important ways, all of which played a role in our experience at SxSW 2011. Embedded recording I have discussed the role of citizen journalism and we media extensively in this blog. the trends of citizens taking a more active role in the making and shaping of news with commentary, discussions, and iReports continues. As I had the opportunity to experience this past week, the stream comes first. However, there is plenty of opportunity for mainstream media to act as embedded recording partner in the development and archiving of news. This past week, CNN took on the role of news platform by placing itself in the thick of things at SxSW, and hosting important initiatives that took place at the conference. Which allowed the network to shift from the stance of opinion and entertainment that characterized its recent programming. The video I embedded with this post is a perfect...
Saldechin Customer service is all about what the customer thinks when a business encounter is done. Customers are the ones who decide how much they want to spend, where they want to spend, and how they want to spend.
As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for your brand?
Q: Like so many small business people these days I suppose, I am getting my feet wet with social media. I have a Facebook account and am getting involved in LinkedIn which I like a lot. That all said, I am not sure it is worth all of the effort. How...
We’ve talked a lot about how brand monitoring makes a lot of sense for PR but not so much for marketing. But that doesn’t mean marketers and advertisers can just hop on the social-media analytics bandwagon.The fundamental DNA of marketing organizations isn’t geared to respond to the insights generated from this kind of on-going analysis.