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Social Influence Marketing
All (well, almost) there's to know about communication 2.0
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The State Of Digital Marketing In 2015

The State Of Digital Marketing In 2015 | Social Influence Marketing | Scoop.it
The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informin
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Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data | Social Influence Marketing | Scoop.it
Feel like Google Analytics is giving you bad data? Learn about the settings and bugs that could be tripping you up.
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The Best Branded Content of November

The Best Branded Content of November | Social Influence Marketing | Scoop.it
It's the holiday season, so of course our roundup of the month's best branded content has to involve a very adorable penguin.
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Social Media Marketing: It's Complicated

Social Media Marketing: It's Complicated | Social Influence Marketing | Scoop.it
Here are some valuable insights into the thought process digital marketers go through when putting together social media campaigns for clients.
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Are Infographics Right for Your Business? The Pros, Cons + Tips | VerticalResponse Blog

Are Infographics Right for Your Business? The Pros, Cons + Tips | VerticalResponse Blog | Social Influence Marketing | Scoop.it
Infographics are creative, educational, attention-grabbing and can be a powerful marketing tool, but are they right for your small business? Here are the pros and cons.
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The more you Tweet, the more engagement you get, according to top brands

The more you Tweet, the more engagement you get, according to top brands | Social Influence Marketing | Scoop.it
A study of the top 100 social media marketing brands finds consistent daily Tweets are the best way to increase engagement and more followers.
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Social, Mobile, Content Marketing Predictions for 2015 Part 1

Social, Mobile, Content Marketing Predictions for 2015 Part 1 | Social Influence Marketing | Scoop.it
These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at what other digital marketers I respect are saying and wh...
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Top Content Marketing Trends Of 2014 | Visually Blog

Top Content Marketing Trends Of 2014 | Visually Blog | Social Influence Marketing | Scoop.it
2014 was a busy year for marketers. Content Marketing hit the big time, brands and agencies embraced micro-content, and video marketing proved that it is here to stay. Here are the 14 biggest content marketing trends we saw in ’14: 1. Content Marketing is the New Norm Content Marketing has come a long way since its days as a buzzword. The practice has been embraced by big-name brands, innovative startups, and a few unexpected players. Beyonce’s  self-titled album and complementary set of music v
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8 Basic Marketing Skills That Will Change Your Life

8 Basic Marketing Skills That Will Change Your Life | Social Influence Marketing | Scoop.it
Marketers are remarkable people. Thanks to a few cowboys, they sometimes get a bad rap. But most marketers do a sterling job of understanding human nature,
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Is Blogging Dead? How Blogs are changing and How You Can Stay on Top : @ProBlogger

Is Blogging Dead? How Blogs are changing and How You Can Stay on Top : @ProBlogger | Social Influence Marketing | Scoop.it
[caption id=attachment_34017 align=aligncenter width=640] Image via Flickr user Spondle.[/caption] This is a guest contribution from author and freelance writer Steff ...
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Social Influence Marketing | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.
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4 Hacktivities That Will Help You Fill Your Blog Editorial Calendar

4 Hacktivities That Will Help You Fill Your Blog Editorial Calendar | Social Influence Marketing | Scoop.it
We've detailed four awesome "hacktivities" to help you and your team fill your blog editorial calendar.
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14 best data visualization tools for better storytelling |

14 best data visualization tools for better storytelling | | Social Influence Marketing | Scoop.it
Data visualization is technology that lets corporate executives and other end users see data to better understand information in context.
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15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More

15 Secrets of Boosting Social Media Engagement: Visuals, Memes and More | Social Influence Marketing | Scoop.it
You’ve set up your social media pages, added fun cover and profile photos and received several new likes; that’s excellent! However, are you getting little engagement on your sites? What’s going on? Why isn’t anyone participating with you on social media? Here are 15 remarkable secrets that can help you boost your social media engagement through some very simple methods.
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How to Create a Buyer Persona

How to Create a Buyer Persona | Social Influence Marketing | Scoop.it
A buyer persona (also known as a customer persona) is a generalization, based on various parameters, of what an ideal customer should be. Businesses can use buyer personas to improve their marketing, product development, and more. This posts outlines how a business should go about creating a buyer persona, while displaying each step on an example eCommerce store.
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Social Influence Marketing | Scoop.it
Here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.
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Social Scheduling: When Do Top Brands Post to Instagram? | Simply Measured

Social Scheduling: When Do Top Brands Post to Instagram? | Simply Measured | Social Influence Marketing | Scoop.it
I recently researched Instagram activity by brands included in Interbrand’s Best 100 Brands listing. The list, comprised of brands spanning automotive, technology, luxury, and other industries, includes 86 brands with Instagram accounts. Detailed findings are presented in Simply Measured’s Q3 2014 Instagram Study. In this post, I’ll take a closer look at posting cadence – not…
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Why and How You Should Integrate Online and Offline Marketing

Use online marketing to improve the effectiveness of offline ads.
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3 Social Sharing Plugins for WordPress

3 Social Sharing Plugins for WordPress | Social Influence Marketing | Scoop.it
if you are looking for social sharing plugins for WordPress, here is a review of 3 we recently evaluated.
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How to Optimize Your Pins for the Pinterest Smart Feed

How to Optimize Your Pins for the Pinterest Smart Feed | Social Influence Marketing | Scoop.it
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed…
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Podcasting for Beginners: The Complete Guide to Getting Started

Podcasting for Beginners: The Complete Guide to Getting Started | Social Influence Marketing | Scoop.it
Everything you need to know about setting up your first podcast from start to finish - hardware, software, sharing, and tips for podcasting for beginners.
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Which Channels Are Best for Content Promotion? [Infographic]

Which Channels Are Best for Content Promotion? [Infographic] | Social Influence Marketing | Scoop.it
Get a quick, easy-to-understand breakdown of the differences between paid, earned, and owned media.
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How to Drive Qualified Traffic to Your Blog Without Any Heavy Lifting

How to Drive Qualified Traffic to Your Blog Without Any Heavy Lifting | Social Influence Marketing | Scoop.it
Learn how to drive qualified traffic to your blog with these six valuable strategies.
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