Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
Three-quarters of online Americans know which is bigger, a megabyte or a kilobyte, but only 9% are able to correctly identify the first widely popular graphical web browser. How much do you know about the web and digital technology?
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I'll share 26 tips, an A-Z guide, to help breathe new life into your social media…
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they're getting results with social media marketing today. Here's what they had to say. #1: Mine Twitter to Grow Your Audience While "if you…
It's not always feasible to perform each step of a content strategy in-house. Sometimes, simply cutting out the writing process by using a content writing service can make all the difference in your budget and schedule.
Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership. But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.
Written by Jen Chae, English Digital Copywriter at Social@Ogilvy Hong Kong. Community management is a new type of science, and there isn’t yet a single set of instructions on how to do it perfectly. How you handle any given situation can be subjective, depending on the brand and strategy. But that’s what makes it exciting […]
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections? In building your LinkedIn network, the more selective you are, the more valuable your network is. In this article I'll explain how to build a smart LinkedIn network. Why Build a Smart LinkedIn Network? LinkedIn can give you…