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6 SEO Strategies that Might Cost You Traffic and Money

6 SEO Strategies that Might Cost You Traffic and Money | Social Influence Marketing | Scoop.it
I am definitely not an SEO guy. I've never liked spending too much of my time, trying to figure out ways to rank better for specific terms. But then again over the last few months I've taken SEO a bit more seriously.
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Social Influence Marketing
All (well, almost) there's to know about communication 2.0
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How LinkedIn Plans to Change the Way You Do Recruiting

The social network is betting on data visualization and company culture patterns to help recruiters find that one perfect candidate out of 300 million.
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The Marketer's Guide to Instagram

The Marketer's Guide to Instagram | Social Influence Marketing | Scoop.it
Forrester Research also conducted a study yielding similar results. They found that Instagram had a fan engagement rate 58 times higher than Facebook and 120 times higher than Twitter.
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How Storytelling Grows Your Social Media Audience

How Storytelling Grows Your Social Media Audience | Social Influence Marketing | Scoop.it
Are your social media profiles glorified resumes, or do they tell people what they really want to know – who you are and why they should care about you and your business?

In addition to technology changing, everything about people and business is changing too. This means your social media has to meet new expectations.

Media that markets these days does much more than create awareness. It makes meaningful connections, which means it inspires.

The easiest way to accomplish that is b...
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Updated: Got a New Follower? Twitter Now Makes It Easier to Follow Back.

Updated: Got a New Follower? Twitter Now Makes It Easier to Follow Back. | Social Influence Marketing | Scoop.it
Twitter now prompts users to return the favor when they get a new follower.
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Elevate Your Social Media Engagement in 5 Easy Steps

In order to effectively maximize your social media presence, you must captivate your target audience. Below are 5 tactics that are sure to elevate your social media engagement.
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Content Marketing Trends Your Business Should Implement

Content Marketing Trends Your Business Should Implement | Social Influence Marketing | Scoop.it
JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as... Keep reading →
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14 ways to get more followers on Instagram

14 ways to get more followers on Instagram | Social Influence Marketing | Scoop.it
Candid shots, guest Instagrammers, pictures from fans and more can help you boost your numbers.
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Get in on the Conversation

Get in on the Conversation | Social Influence Marketing | Scoop.it
Use social listening to interact with your customers, track your competitors, strengthen your content, and identify influencers in your industry.
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10 Website Changes That Reduce Your Conversions Most

10 Website Changes That Reduce Your Conversions Most | Social Influence Marketing | Scoop.it
This week I asked the group what website changes reduced conversions the most. As serious internet marketers it's a given that we are constantly split-testing various aspects of our marketing and seeking ways to maximize profits - without sacrificing user experience of course.
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Twitter Cards for Business: A Guide to Getting Started - OMI Blog

Twitter Cards for Business: A Guide to Getting Started - OMI Blog | Social Influence Marketing | Scoop.it
Twitter Cards are a simple way to boost click through and engagement on Twitter, by displaying and linking images, video, longer descriptions and more.
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How to Achieve Content Marketing Success: New Research |

How to Achieve Content Marketing Success: New Research | | Social Influence Marketing | Scoop.it
Are you trying to become more effective in content marketing? This article shares important best practices to improve your social media marketing.
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Using Real-Time Tactics to Get the Most of Your PR

Using Real-Time Tactics to Get the Most of Your PR | Social Influence Marketing | Scoop.it
Real-time PR allows brands to inject themselves into conversations surrounding planned and unplanned events. See how top brands have succeeded.
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How To Dominate LinkedIn Publishing - Heidi Cohen

How To Dominate LinkedIn Publishing - Heidi Cohen | Social Influence Marketing | Scoop.it
Do you want to dominate LinkedIn publishing? If so, then follow these 10 content marketing tips complete with examples and data (from Paul Wilderness).
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How to Turn Your Old, Forgotten Content Into Your New Secret Weapon | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Turn Your Old, Forgotten Content Into Your New Secret Weapon | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Influence Marketing | Scoop.it
Effective marketing isn’t just about quality content - it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
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10 Smart Search Engine Marketing Tactics To Get Free Google Traffic

10 Smart Search Engine Marketing Tactics To Get Free Google Traffic | Social Influence Marketing | Scoop.it
Search engines will drive 300% more traffic than social media. So how do you let Google know you exist? Here are 10 smart search engine marketing tactics
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3 Free Tools to Create an Awesome SlideShare Presentation

3 Free Tools to Create an Awesome SlideShare Presentation | Social Influence Marketing | Scoop.it
Awesome tools to create SlideShare presentations that won't take you more than an hour! Those are free or freemium tools as well!
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3 Ways to Optimize Your Brand’s Social Media Marketing Success

3 Ways to Optimize Your Brand’s Social Media Marketing Success | Social Influence Marketing | Scoop.it
While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions. In the
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4 Ways to Turn Your Employees Into Brand Ambassadors |

4 Ways to Turn Your Employees Into Brand Ambassadors | | Social Influence Marketing | Scoop.it
Would you like more brand ambassadors on social media? This article shows how Adobe empowers 11,000 employees as social media brand ambassadors.
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Facebook Stickers: This Week in Social Media |

Facebook Stickers: This Week in Social Media | | Social Influence Marketing | Scoop.it

Social media news and new developments making social media marketing easier. (Facebook stickers and safety check, Google Analytics tag manager, Canva).

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If You Don’t Have Good Content, You’re Going to Fail on Social

If You Don’t Have Good Content, You’re Going to Fail on Social | Social Influence Marketing | Scoop.it
Though content marketing is the new kid on the block, it won't be long before it eclipses social as marketers' tool of choice.
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Content Marketing Strategy 101: Make it a Game

Content Marketing Strategy 101: Make it a Game | Social Influence Marketing | Scoop.it
To get buy-in and in-house advocates for your content marketing projects, don’t think a boring PowerPoint presentation will do the trick. Play to their spirited competitiveness and gamify your cont...
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New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX

New Report: How Content Co-Creation With Influencers Beats Information Overload #MastersofCX | Social Influence Marketing | Scoop.it
Creating remarkable marketing isn't just about the flash and dazzle of big ad spends. It's about creating great experiences for your customers whether they're
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4 Online Content Best Practices for Success

4 Online Content Best Practices for Success | Social Influence Marketing | Scoop.it
It takes more than just good grammar skills and a flair for words to be successful at content marketing. Use this collection of best practices for writing online content to boost your content creat...
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Conversation Agent - Valeria Maltoni: How to Design a Conversation of Impact

Conversation Agent - Valeria Maltoni: How to Design a Conversation of Impact | Social Influence Marketing | Scoop.it
We all have our fair share, most of us probably agree that there must be a more productive way to run many of them, especially since they occupy a large chunk of worklife. Meetings continue to be both a curse and a blessing of working with others, especially in larger organizations or across teams. A recent story on Quartz# puts a dollar sign on the lost productivity in bad meetings: A Bain & Company study of one firm estimated that one weekly meeting of an executive committee created 300,000 ho
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Why You Should Upgrade to Google Universal Analytics | Marketing Technology Blog

Why You Should Upgrade to Google Universal Analytics | Marketing Technology Blog | Social Influence Marketing | Scoop.it
Why You Should Upgrade to Google Universal Analytics by Tim Flint on Marketing Technology Blog
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