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How to Improve Your Social Signals for SEO

How to Improve Your Social Signals for SEO | Social Influence Marketing | Scoop.it
Social signals help the search engines understand what content is valuable and what businesses/brands are popular on the web.
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Social Influence Marketing
All (well, almost) there's to know about communication 2.0
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How to Be Successful on Twitter: 9 Surprising Stats to Know

How to Be Successful on Twitter: 9 Surprising Stats to Know | Social Influence Marketing | Scoop.it
Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out.
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5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | Social Influence Marketing | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions. And emotional response, according to a Psychology Today article called Inside the Consumer Mind, outweighs rational analysis when it comes to influencing purchase decisions.
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What Internet Users Know about Technology and the Web

What Internet Users Know about Technology and the Web | Social Influence Marketing | Scoop.it
Three-quarters of online Americans know which is bigger, a megabyte or a kilobyte, but only 9% are able to correctly identify the first widely popular graphical web browser. How much do you know about the web and digital technology?
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26 Tips to Strengthen Your Social Media Marketing

26 Tips to Strengthen Your Social Media Marketing | Social Influence Marketing | Scoop.it
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I'll share 26 tips, an A-Z guide, to help breathe new life into your social media…
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7 Tools To Manage All Social Profiles At One Place ShoutMeLoud

7 Tools To Manage All Social Profiles At One Place ShoutMeLoud | Social Influence Marketing | Scoop.it
Building the brand presence is crucial for any business. Social media establishes a direct line of communication between the company and the customers. It’s a medium through which the customers can...
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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | Social Influence Marketing | Scoop.it
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they're getting results with social media marketing today. Here's what they had to say. #1: Mine Twitter to Grow Your Audience While "if you…
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Why Marketers Should Use Content Writing Services

Why Marketers Should Use Content Writing Services | Social Influence Marketing | Scoop.it
It's not always feasible to perform each step of a content strategy in-house. Sometimes, simply cutting out the writing process by using a content writing service can make all the difference in your budget and schedule.
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5 Outdated #PR Elements – and How They’ve Evolved Today

5 Outdated #PR Elements – and How They’ve Evolved Today | Social Influence Marketing | Scoop.it
Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership. But, the ways in which we achieve some of these still-critical elements have changed greatly over the years.
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6 Social Media Marketing Tools to Make Your Management Quick and Easy

6 Social Media Marketing Tools to Make Your Management Quick and Easy | Social Influence Marketing | Scoop.it
Social media marketing can be confusing. Multiple social channels, posting original content and daily management. Here are 6 social media marketing tools
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Social@Ogilvy: Community Management: DOs and DON’Ts

Social@Ogilvy: Community Management: DOs and DON’Ts | Social Influence Marketing | Scoop.it
Written by Jen Chae, English Digital Copywriter at Social@Ogilvy Hong Kong. Community management is a new type of science, and there isn’t yet a single set of instructions on how to do it perfectly. How you handle any given situation can be subjective, depending on the brand and strategy. But that’s what makes it exciting […]
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The 3 Most Important Factors For Growing Your Social Media Community

The 3 Most Important Factors For Growing Your Social Media Community | Social Influence Marketing | Scoop.it
It seems that almost daily we come across social media marketers, enthusiasts and brands that still seem to have limited understanding of social media best practices. Often the social media "consul...
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How to Run a Successful Instagram Contest

How to Run a Successful Instagram Contest | Social Influence Marketing | Scoop.it
Is Instagram part of your social media marketing? Do you want to run contests on Instagram? Adding Instagram contests to your social media mix can quickly expand your reach. In this article I'll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business. Types…
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How to Get Your First 1,000 Followers on Twitter, Facebook

How to Get Your First 1,000 Followers on Twitter, Facebook | Social Influence Marketing | Scoop.it
A look at the strategies and tips for getting your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn, and Instagram.
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5 Reasons Nobody Is Reading Your Website Content

5 Reasons Nobody Is Reading Your Website Content | Social Influence Marketing | Scoop.it
This article covers five of the most important ways you can make your website content more readable. (So it converts better.)
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10 Common Reasons Why Content Marketing Isn't Working for You

10 Common Reasons Why Content Marketing Isn't Working for You | Social Influence Marketing | Scoop.it
I wrote this article for those businesses who are doing content marketing just like they’ve been told, but aren’t seeing results. They don’t feel like content marketing is effective .
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12 Amazing Impacts of the Digital Economy

12 Amazing Impacts of the Digital Economy | Social Influence Marketing | Scoop.it
Technology has transformed itself—and the world—in the last two decades. Find out how traditional concepts in business and IT have shifted.
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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | Social Influence Marketing | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.
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11 Marketing Trends To Watch For In 2015

11 Marketing Trends To Watch For In 2015 | Social Influence Marketing | Scoop.it
Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Next year the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
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A/B Testing For Beginners: 70 Resources to Get You Started

A/B Testing For Beginners: 70 Resources to Get You Started | Social Influence Marketing | Scoop.it
There are two ways to make more money from your website. The first is to drive more traffic, and the second is to convert more visitors into customers. P
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How to Build a Powerful Network Using LinkedIn

How to Build a Powerful Network Using LinkedIn | Social Influence Marketing | Scoop.it
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections? In building your LinkedIn network, the more selective you are, the more valuable your network is. In this article I'll explain how to build a smart LinkedIn network. Why Build a Smart LinkedIn Network? LinkedIn can give you…
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REVEALED: The Demographic Trends For Every Social Network

REVEALED: The Demographic Trends For Every Social Network | Social Influence Marketing | Scoop.it
Older social networks are reaching maturity but there are still distinct demographic skews, as newer messaging apps pick up users.
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Redesigning the Social Network

Redesigning the Social Network | Social Influence Marketing | Scoop.it
There's an artistic vision behind Ello, the latest Facebook competitor to trigger hype and backlash.
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An Expert Guide to Idea Curation: How to Get More Ideas for Great Content

An Expert Guide to Idea Curation: How to Get More Ideas for Great Content | Social Influence Marketing | Scoop.it
How can we get more ideas more consistently? There's inspiration everywhere. We've just got to keep our eyes open.
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Buffer’s New Scheduler Tool | Tatu Digital

Buffer’s New Scheduler Tool | Tatu Digital | Social Influence Marketing | Scoop.it
As if Buffer wasn't already an incredibly awesome tool in our social media management arsenal, it just made itself even more essential. Now when you open the
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