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Competitive Analysis is Part of an SEO Campaign

Competitive Analysis is Part of an SEO Campaign | Social Influence Marketing | Scoop.it
Conduct a competitive analysis in order to find new SEO campaign opportunities.
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Social Influence Marketing
All (well, almost) there's to know about communication 2.0
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Influencer Marketing 101 - Intro - exploreB2B

 Dear reader,
 
Although I normally prefer to skipping the intro and getting to the point, a little explanation is in order.
 
This body of information and advice is not for SEO/SEM ...
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11 Content Writing Secrets from the Pros | Writtent Blog

11 Content Writing Secrets from the Pros | Writtent Blog | Social Influence Marketing | Scoop.it
Discover what 11 of today's leading experts believe are crucial tips to succeed in the cut throat world of content writing and marketing.
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The 30 Most Genius Content Marketing Examples of 2014 (So Far) - The ExactTarget Blog

The 30 Most Genius Content Marketing Examples of 2014 (So Far) - The ExactTarget Blog | Social Influence Marketing | Scoop.it
In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content … Continued
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What Some Top Brands Can Teach You About Facebook Presence

What Some Top Brands Can Teach You About Facebook Presence | Social Influence Marketing | Scoop.it
Every brand can teach you something about running a Facebook page, be it positive or negative. Occasionally you run across a brand page that can really demonstrate what works… and what sends custom…
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Social Media Strategy: How Much Time Should Planning Take?

Social Media Strategy: How Much Time Should Planning Take? | Social Influence Marketing | Scoop.it
Does juggling social media management along with an armful of other task sound familiar to you? Here are some tips on how to spend your time wisely.
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Conversation Agent - Valeria Maltoni: Changing Strategies, Shifting into Digital, Understanding Discovery

Conversation Agent - Valeria Maltoni: Changing Strategies, Shifting into Digital, Understanding Discovery | Social Influence Marketing | Scoop.it
Making Sense: Changing Strategies Chief Economists are the New Marketers. The Washington Post: “They were looking for someone who could connect the dots,” Richardson says, explaining how the site’s executives lured her away from a well-paying gig at Bloomberg Government, after stints as a senior economist at Freddie Mac and the Commodity Futures Trading Commission. “Having a point of view in the market is important. Redfin wanted its own voice to cut through that noise.” Do Goals Prevent Success? Study Hacks: “Plans are made and unmade and revised and recast through action and interaction with others on a daily basis…Through their actions, the effectual entrepreneurs’ set of means and consequently the set of possible effects change and get reconfigured. Eventually, certain of the emerging effects coalesce into clearly achievable and desirable goals — landmarks that point to a discernible path beginning to emerge in the wilderness.” Making Do: Shifting into Digital Service Drains Competitors’ Online Ad Budget — Krebs on Security: One of the more well-known forms of online ad fraud (a.k.a. “click fraud“) involves Google AdSense publishers that automate the clicking of ads appearing on their own Web sites in order to inflate ad revenue. But fraudsters also engage in an opposite scam involving AdWords, in which advertisers try to attack competitors by raising their costs or exhausting their ad budgets early in the day. The Seven Rules For Digital Business And Digital Transformation. R. Ray Wang: The existing leadership structure in most organizations is ill-equipped to drive the...
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How to Simplify Google Analytics Reports

How to Simplify Google Analytics Reports | Social Influence Marketing | Scoop.it
Google Analytics reporting can be quite complex, are you looking for ways to present the information in a better way?
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Complete Guide to Pinterest Mobile Marketing

Complete Guide to Pinterest Mobile Marketing | Social Influence Marketing | Scoop.it
Pinterest is now one of the top contributors of traffic for bloggers and brands. Here is our guide to successfully marketing on Pinterest mobile.
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10 very cool examples of experiential marketing

10 very cool examples of experiential marketing | Social Influence Marketing | Scoop.it
Experiential marketing, what is it good for?
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Best Resources and Tools for More Productive Writers

Best Resources and Tools for More Productive Writers | Social Influence Marketing | Scoop.it
Writers have always been attached to their preferred tools. Check some of them! Might help to multiply your productivity!
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Why Google Plus is more like a forum than a social network

Why Google Plus is more like a forum than a social network | Social Influence Marketing | Scoop.it
Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Social Influence Marketing | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
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3 Social Media Tools That Help Marketers Save Time |

3 Social Media Tools That Help Marketers Save Time | | Social Influence Marketing | Scoop.it
How much of your day is spent on recurring social media activities? This article addresses 3 time-consuming areas and shares time-saving social media tools.
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5 Essential Tools Which Every Startup Needs

5 Essential Tools Which Every Startup Needs | Social Influence Marketing | Scoop.it
Here are 5 best Saas and web based startup tools which helps in achieving more productivity and easy collaboration. List includes both free and paid tools.
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How to Use the New LinkedIn Header Image for Profiles |

How to Use the New LinkedIn Header Image for Profiles | | Social Influence Marketing | Scoop.it
Have you noticed the new images at the top of LinkedIn profiles? This article explores the new LinkedIn header image and shows how others are using theirs.
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Sad Tweets Is a Website That Shows You Your Worst Tweets Ever :(

Anyone who uses Twitter knows that not every tweet is a winner. Spotted by Rhizome Today, and made by the creative lab PARTY NY, Sad Tweets is like a graveyard for your most depressing Twitter failures. The website scans through your Twitter feed and then shows you, one by one, all the tweets that nobody favorited or retweeted, one tweet at a time. Prepare to shake your head at your repeated Twitter defeats and wonder where you went so, so wrong.
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From Emily Post, 7 rules for avoiding PR faux pas

From Emily Post, 7 rules for avoiding PR faux pas | Social Influence Marketing | Scoop.it
The definitive guide to etiquette extends far beyond proper invitations for various occasions and knowing how to use a finger bowl.
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10 LinkedIn Tips Every Business Can Benefit From

10 LinkedIn Tips Every Business Can Benefit From | Social Influence Marketing | Scoop.it
We've collected 10 LinkedIn tips from all over the Internet to help prevent your business from falling behind.
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32 Free (& Almost Free) Content Marketing Tools

32 Free (& Almost Free) Content Marketing Tools | Social Influence Marketing | Scoop.it
Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier. Note: The aim was to only list free con…
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How to Make Your Own Animation with GoAnimate

How to Make Your Own Animation with GoAnimate | Social Influence Marketing | Scoop.it
Want to make your own animation? Use GoAnimate, it's low expense with lots of flexibility and easy to use. Well worth checking out
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Top 10 small business tips for using Google Plus

Top 10 small business tips for using Google Plus | Social Influence Marketing | Scoop.it
Google Plus can be a powerful tool for promoting your small business online. Here are 10 tips for using Google+ to power your small business marketing.
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The 4 Rs Of Crisis Management - B Squared Media // B² Blog

The 4 Rs Of Crisis Management - B Squared Media // B² Blog | Social Influence Marketing | Scoop.it
The four Rs of crisis management (plus a 'P'), and a few scripts for what to say when you're in hot water.
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Five Common Content Marketing Questions and How You Should Respond

Five Common Content Marketing Questions and How You Should Respond | Social Influence Marketing | Scoop.it
You’ve written your blog post and you’ve shared it on social media. Now you
can sit back, relax, and let the web traffic and sales calls roll in,
right? No? Not happening? You probably already know that one blog and a
corresponding Facebook post won’t be the only thing you need to boost your
business. Why not? Because content marketing is like a marathon, not a
sprint.
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How to Build a Relationship, Not Just a Content Promotion Strategy | Social Media Today

How to Build a Relationship, Not Just a Content Promotion Strategy | Social Media Today | Social Influence Marketing | Scoop.it
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4 Tips to Creating Top Content - PilmerPR

4 Tips to Creating Top Content - PilmerPR | Social Influence Marketing | Scoop.it
Establishing your brand on digital channels requires a lot of the right kind of content. What’s the right kind of content?
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