Anyone who uses Twitter knows that not every tweet is a winner. Spotted by Rhizome Today, and made by the creative lab PARTY NY, Sad Tweets is like a graveyard for your most depressing Twitter failures. The website scans through your Twitter feed and then shows you, one by one, all the tweets that nobody favorited or retweeted, one tweet at a time. Prepare to shake your head at your repeated Twitter defeats and wonder where you went so, so wrong.
You’ve written your blog post and you’ve shared it on social media. Now you can sit back, relax, and let the web traffic and sales calls roll in, right? No? Not happening? You probably already know that one blog and a corresponding Facebook post won’t be the only thing you need to boost your business. Why not? Because content marketing is like a marathon, not a sprint.
In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing. The Content Marketing Institute defines content marketing as “a marketing technique of creating and distributing valuable, relevant and consistent content … Continued
Making Sense: Changing Strategies Chief Economists are the New Marketers. The Washington Post: “They were looking for someone who could connect the dots,” Richardson says, explaining how the site’s executives lured her away from a well-paying gig at Bloomberg Government, after stints as a senior economist at Freddie Mac and the Commodity Futures Trading Commission. “Having a point of view in the market is important. Redfin wanted its own voice to cut through that noise.” Do Goals Prevent Success? Study Hacks: “Plans are made and unmade and revised and recast through action and interaction with others on a daily basis…Through their actions, the effectual entrepreneurs’ set of means and consequently the set of possible effects change and get reconfigured. Eventually, certain of the emerging effects coalesce into clearly achievable and desirable goals — landmarks that point to a discernible path beginning to emerge in the wilderness.” Making Do: Shifting into Digital Service Drains Competitors’ Online Ad Budget — Krebs on Security: One of the more well-known forms of online ad fraud (a.k.a. “click fraud“) involves Google AdSense publishers that automate the clicking of ads appearing on their own Web sites in order to inflate ad revenue. But fraudsters also engage in an opposite scam involving AdWords, in which advertisers try to attack competitors by raising their costs or exhausting their ad budgets early in the day. The Seven Rules For Digital Business And Digital Transformation. R. Ray Wang: The existing leadership structure in most organizations is ill-equipped to drive the...