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How Can You Identify Influencers with Social Media? - Business 2 Community

How Can You Identify Influencers with Social Media? - Business 2 Community | Social Influence | Scoop.it
RT @PerfectJulia: How Can You Identify Influencers with #SocialMedia? - http://t.co/gbyp5N8CEi

Via Dr. Susan Bainbridge, Gordon Gower
Randy Hilarski's insight:

The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

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Ron Sela's curator insight, August 4, 2013 3:44 AM

How Can You Identify Influencers with Social Media?

Rim Riahi's curator insight, August 5, 2013 1:54 AM

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you

Randy Hilarski's comment, August 21, 2013 11:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

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Tsu Musings #Tsu #TsuNation - @RandyHilarski

Tsu Musings #Tsu #TsuNation - @RandyHilarski | Social Influence | Scoop.it
Have you thought about joining Tsu? Now is your time. Enjoy my Tsu musings. It is Tsutastic.
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Klout Steps Up its Game with Verified Snapshots on Bing! - Randy Hilarski Dot Com

Klout Steps Up its Game with Verified Snapshots on Bing! - Randy Hilarski Dot Com | Social Influence | Scoop.it
Klout verified snapshots on Bing will help users stand out on the Bing search engine.
Randy Hilarski's insight:

Klout verified snapshots on Bing will help users stand out on the Bing search engine. Over the last year Klout has been strengthening its ties with Microsoft and this news shows us that Klout is stepping up its game.

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Cinch Draws From Klout's Bank of Influencers to Match the Right Expert to Your ... - ABC News

Cinch Draws From Klout's Bank of Influencers to Match the Right Expert to Your ... - ABC News | Social Influence | Scoop.it
ABC News
Cinch Draws From Klout's Bank of Influencers to Match the Right Expert to Your ...
ABC News
App Name: Cinch. Price: Free. Available Platforms: iOS. What does this app do?

Via Ron Sela
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The Big Dogs of Social Media: Starting With You

The Big Dogs of Social Media: Starting With You | Social Influence | Scoop.it
I hear the phrase "I'm not one of the big dogs here on [social network]" a lot. If not that exact phrase, it's usually something to the same effect. While I appreciate the humility involved in this...

Via Bettina Ascaino
Randy Hilarski's insight:

Dustin writes another great article! An influencer does not need to have 100,000 followers, they just need a passionate following.

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Influence | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon, Gordon Gower
Randy Hilarski's insight:

We must pay attention to trends! 

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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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Social Media: Why the Year 2013 Will Belong to Influence Marketing

Social Media: Why the Year 2013 Will Belong to Influence Marketing | Social Influence | Scoop.it
Social Media Influence Marketing: In 2012, several important changes were observed in the budding industry of social media.

Via Ron Sela
Randy Hilarski's insight:

Social Influence will continue to be the focus of marketing in the coming years. I personally love it, seeing valid recommendations from people I follow helps me to make better informed decisions. I do not care about a companies big and shiny billboard.

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Ron Sela's curator insight, September 11, 2013 8:38 AM

Social Media: Why the Year 2013 Will Belong to Influence Marketing

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Social Influencer Sites: How Relevant Are They?

Social Influencer Sites: How Relevant Are They? | Social Influence | Scoop.it
#Analytics | Social Influencer Sites: How Relevant Are They http://t.co/n9idAV5adj #Klout #Kred #PeerIndex

Via Ron Sela
Randy Hilarski's insight:

I love using Kred, Klout and Empire Ave. These three influence scoring platforms tell me when my engagement has dropped off. Check out my article titled, "7 Actions Every Influencer can do on Klout Right Now".

http://www.randyhilarski.com/7-actions-every-influencer-can-do-on-klout-right-now/

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Ron Sela's curator insight, September 8, 2013 8:14 AM

Social Influencer Sites: How Relevant Are They?

Lynn O'Connell for O'Connell Meier's curator insight, February 3, 4:08 AM

My 2 cents: They matter if you're in social media or marketing, but obsessing about your score is pointless. Focus instead on your social media activity and ENGAGEMENT and score will follow.

Beckie Epke's curator insight, May 14, 1:27 AM

Brands are often trying to find someone who has a high social ranking to pass on the brands message. However if there message is given to a person with a high social ranking but has no connection to the brand then there is little point in using them, in fact a brand could get into trouble by doing this and completely miss their target market. For example Justin Beiber has a very high social status with thousand of followers on social media sites such as twitter however I doubt he would be used to advertise Mercedes. It is important to have a market maven who is relevant to your brand, like when ford gave free cars away to those most influential in the auto industry.  People are more likely to spend time with people with similar interests and outlooks to them. Happy people are more likely to spend time with other happy people, same as unhappy people surround themselves with unhappy people. This makes it crucial for brands to research who they are using to connect with. Companies may give a message to be passed on, which is then read in a completely different context when said by someone else and therefore wasting resources on people who wont deliver a successful outcome. 

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How Can You Identify Influencers with Social Media? - Business 2 Community

How Can You Identify Influencers with Social Media? - Business 2 Community | Social Influence | Scoop.it
RT @PerfectJulia: How Can You Identify Influencers with #SocialMedia? - http://t.co/gbyp5N8CEi

Via Dr. Susan Bainbridge, Gordon Gower
Randy Hilarski's insight:

The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.

more...
Ron Sela's curator insight, August 4, 2013 3:44 AM

How Can You Identify Influencers with Social Media?

Rim Riahi's curator insight, August 5, 2013 1:54 AM

Influencers have always been a coveted entity in marketing and advertising. For the obvious reason that they influence people. But all of us cannot afford the Kardashians to tweet for us. Thankfully, social media has spawned new influencers, who will engage you and happily promote your tweets every now and then, once they know you well enough and trust you

Randy Hilarski's comment, August 21, 2013 11:55 AM
The Mediapreneurs of today will be a big chunk of the celebrities and influencers of tomorrow.
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Take a Moment and Acknowledge Someone Today - Randy Hilarski Dot Com

Take a Moment and Acknowledge Someone Today - Randy Hilarski Dot Com | Social Influence | Scoop.it
Did someone do something or post something you appreciate today? Why not acknowledge them today.
Randy Hilarski's insight:

Acknowledging others will reward you in the end. Remember Karma?

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Influencing Social Awesomizers with Personalized Content

Influencing Social Awesomizers with Personalized Content | Social Influence | Scoop.it
Since the birth of social media, brands have been searching for an effective way to leverage the power of influencers — those social "awesomizers" who have a significant following and a powerful vo...
Randy Hilarski's insight:

Have any brands tried to recruit you?

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Meet Two Influencers Who I Have Learned From

Meet Two Influencers Who I Have Learned From | Social Influence | Scoop.it
The key to success is to find mentors on the road to success. Meet Two Influencers who I have learned from.
Randy Hilarski's insight:

Choose your influencers carefully, they can also be your mentors.

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7 Actions Every Influencer can do on Klout Right Now - Randy Hilarski Dot Com

7 Actions Every Influencer can do on Klout Right Now - Randy Hilarski Dot Com | Social Influence | Scoop.it
Actions that Every Social Media Influencer can do on Klout
Randy Hilarski's insight:

7 Actions Every Social Media Influencer can do on Klout.

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How To Find Brand Ambassadors & Influencers

How To Find Brand Ambassadors & Influencers | Social Influence | Scoop.it
Brand Ambassadors are all about connecting with the people who already use your product, or those who fit the model of your customer.

Via Ron Sela
Randy Hilarski's insight:

FInd a few Influencers who believe in your product, it could be the momentum you need to take your business or product to the next level.

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Ron Sela's curator insight, December 30, 2013 8:24 AM

A successful brand ambassadors campaign can help you increase your visibility, make your brand more trustworthy and increase sales. Influencer marketing is all about connecting with the people who already use your product, or those who fit the model of your customer.

We know that, as a brand, you need ambassadors or influencers to help you spread the word of your company. But before you go about just grabbing any old Tom, Dick or Harry to jump onboard, there are some things you need to know.


Read more at:

http://www.ronsela.com/brand-ambassadors-influencers/

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Social Media Influencers or Ambassadors? How to Identify Them

Social Media Influencers or Ambassadors? How to Identify Them | Social Influence | Scoop.it
To identify social media influencers and ambassadors, we must first analyze users among the 5 main types of influencers that exist in social media.
Randy Hilarski's insight:

I would consider myself a Networker.

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Klout Twitter Mentions Where Have You Gone? - Randy Hilarski Dot Com

Klout Twitter Mentions Where Have You Gone? - Randy Hilarski Dot Com | Social Influence | Scoop.it
Klout Twitter mentions were a big part of my daily routine. Klout could you bring back the +k Twitter mentions?
Randy Hilarski's insight:

So Klout has deleted on of my favorite features of the platform! Please Klout bring it back!

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Small Business: Link to Your Industry's Online Influencers

Small Business: Link to Your Industry's Online Influencers | Social Influence | Scoop.it
Newsday
Small Business: Link to your industry's online influencers
Newsday
You can also use tools such as Kred, Klout and PeerIndex -- all social platforms for influence tracking, says Puglisi.

Via Ron Sela
Randy Hilarski's insight:

Business no longer needs to have high priced celebrities to represent their products today we have online influencers. The marketing landscape is changing rapidly. Find out who the influencers are in your niche. 

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Ron Sela's curator insight, September 16, 2013 1:53 AM

Small Business: Link to Your Industry's Online Influencers

Naomi Assaraf's curator insight, September 16, 2013 2:45 PM

Kred is losing the firehose in November and is focussing on selling top level domains: .best, .kred and .ceo, so that will no longer be of help to anyone.  As for the rest, noone's mentioning Radian 6, marketwired, or spider. Personally, I think Spider's going to make a huge splash. Lastly, Brito's totally right. Find customers (someone who has a vested interest in affirming that their purchase was a good one), but I still think they should be influencers as well. Finding that mix is so precarious. For new brands, I suggest giving influencers the opportunity to try it out themselves, and then when they love it, they need to purchase the next product/service. 

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Making Klout Matter: 2 Tips For Making It a Better Measure of Your PROFESSIONAL Online Influence

Making Klout Matter:  2 Tips For Making It a Better Measure of Your PROFESSIONAL Online Influence | Social Influence | Scoop.it
Klout has flaws, but it also has merit Klout has come under fire by many who are quick to point out its flaws in measuring online influence. I agree that Klout scores are best taken with a grain of...

Via Ron Sela
Randy Hilarski's insight:

Klout is a part of my daily routine. I use it to measure my engagement. Also Klout is a great tool to connect with other influencers.

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Ron Sela's curator insight, September 11, 2013 11:05 PM

Making Klout Matter:  2 Tips For Making It a Better Measure of Your PROFESSIONAL Online Influence

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Hello My Name is Influencer! Part 3 - Randy Hilarski Dot Com

Hello My Name is Influencer! Part 3 - Randy Hilarski Dot Com | Social Influence | Scoop.it
Who are the influencers in your life? Two of my influencers include Mia Voss of, "The Mia Connect" and Ileane Smith of "Basic Blog Tips".
Randy Hilarski's insight:

Who are your influencers? Mia Voss and Ileane Smith are two of mine.

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A Guide to Building Relationships with Influencers

A Guide to Building Relationships with Influencers | Social Influence | Scoop.it
A relationship with a key influencer has one goal: growing your own brand's influence with your prospects, customers, users, and audience. Being an organized caretaker of the list is a crucial role. The way to achieve success ...

Via Ron Sela
Randy Hilarski's insight:

Building relationships is easier online, I have found that introverts tend to excel. Influencers usually love helping those who produce great content!

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Ron Sela's curator insight, August 23, 2013 1:47 PM

A Guide to Building Relationships with Influencers

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Hello My Name is Influencer! Part 2 - Randy Hilarski Dot Com

Hello My Name is Influencer! Part 2 - Randy Hilarski Dot Com | Social Influence | Scoop.it
Who are you influencers? This series of articles will showcase the influencers in my daily social media activities.
Randy Hilarski's insight:

Meet two of my influencers! Jack Crawford and Bearman Cartoons on Google Plus.

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Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber | Social Influence | Scoop.it
Marketing 2013: Reach the right influencers, avoid the echo chamber ZDNet Although influencer marketing has become critical, the quest to amplify marketing messages on social media can generate tremendous activity that masquerades as useful...

Via Ron Sela
Randy Hilarski's insight:

Ignore influencers at your own peril!

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Ron Sela's curator insight, July 25, 2013 8:25 AM

Marketing 2013: Reach the Right Influencers, Avoid the Echo Chamber

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How Kred Works – We love this [INFOGRAPHIC] | Kred Blog

How Kred Works – We love this [INFOGRAPHIC] | Kred Blog | Social Influence | Scoop.it
News from Kred Headquarters.

 


Via Florinel Nicolai Deciu
Randy Hilarski's insight:

Reward those who influence you.

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How to Find, Follow and Connect with Social Media Influencers - WordStream (blog)

How to Find, Follow and Connect with Social Media Influencers - WordStream (blog) | Social Influence | Scoop.it
How to Find, Follow and Connect with Social Media Influencers WordStream (blog) In short, you want to be able to connect with influencers—people in your industry who are well respected, widely published, speak at important conventions, have a...
Randy Hilarski's insight:

I love the use of Ripples on Google Plus.

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