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Rescooped by Oksana alexeichik from Consumer Behavior + Social Media
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Why Storytelling Is The Future of Marketing


Via Robin Good, Shannon Steuart
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Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

Rescooped by Oksana alexeichik from Social influence
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Why We Can't Stop Liking the Brands We Loved as Kids

Why We Can't Stop Liking the Brands We Loved as Kids | Social influence | Scoop.it
A story of neural networks and affect-based heuristics. Also, Tony the Tiger. (#Advertising #Consumer #Psychology http://t.co/hAC2Eicm7a)

Via Francisco Teixeira, Oksana alexeichik
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Oksana alexeichik's curator insight, March 20, 2014 9:06 PM

targeted from a young age to grow into loyal consumers as adults.. To what extreme is our consumer behavior a reflection from our child hood ...

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Forrester: Brands Are Disillusioned With Facebook | WebProNews

Forrester: Brands Are Disillusioned With Facebook | WebProNews | Social influence | Scoop.it
Facebook is failing marketers, according to Forrester's Vice President and Principal Analyst, who says he's talked to brands, who are becoming increasingly frustrated. This isn't the first time Nate Elliott has criticized Facebook.
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Rescooped by Oksana alexeichik from Consumer Engagement Marketing
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▶ Coca-Cola smile back - YouTube

Los equipos de marketing de Coca Cola en Canada, Tunisia, Chile, Inglaterra, Jamaica y Pakistán han trabajado juntos para producir "Smile Back". Representant...

Via With Intent
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With Intent's curator insight, December 19, 2013 4:25 PM

Smiles are contagious and this Live Engagement Marketing campaign takes full advantage of that fact. Here's why these campaigns work: http://sco.lt/62bZWj

Rescooped by Oksana alexeichik from Consumer behavior
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Why We Can't Stop Liking the Brands We Loved as Kids

Why We Can't Stop Liking the Brands We Loved as Kids | Social influence | Scoop.it
A story of neural networks and affect-based heuristics. Also, Tony the Tiger. (#Advertising #Consumer #Psychology http://t.co/hAC2Eicm7a)

Via Francisco Teixeira
Oksana alexeichik's insight:

targeted from a young age to grow into loyal consumers as adults.. To what extreme is our consumer behavior a reflection from our child hood ...

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