Social Influence
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Telling a Strange Love Story, Post by Post on Instagram

Telling a Strange Love Story, Post by Post on Instagram | Social Influence | Scoop.it
Rachel Hulin is releasing her new novel on a most unexpected platform: Instagram.
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C.E.O. Kevin Systrom on Instagram’s 5-Year Anniversary

C.E.O. Kevin Systrom on Instagram’s 5-Year Anniversary | Social Influence | Scoop.it
“When we built it, we built it for photo-nerd hipsters in San Francisco, like myself and my co-founder, who listen to Modest Mouse and wear plaid.”
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How 3 Beauty Brands Overcome eCommerce Obstacles

How 3 Beauty Brands Overcome eCommerce Obstacles | Social Influence | Scoop.it
Relative to other verticals, the beauty sector has had a difficult time excelling in ecommerce. Here are three brands that are doing it well.
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YouTuber PewDiePie Responds To Haters After They Discover He Made $7 Million Last Year

YouTuber PewDiePie Responds To Haters After They Discover He Made $7 Million Last Year | Social Influence | Scoop.it
Felix Kjellberg aka PewDiePie is the king of the YouTubers. He's a YouTube star with 9 billion views and Expressen, a Swedish newspaper, estimated that he..
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These Are The 30 Most Influential People on the Internet

These Are The 30 Most Influential People on the Internet | Social Influence | Scoop.it
TIME analyzed social-media followings, site traffic, overall ability to drive news and more
Kirsten Jassies's insight:

A lot of youtubers!

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fe15b755fe88123e7edf733033c1bd57.jpg (1250x3415 pixels)

fe15b755fe88123e7edf733033c1bd57.jpg (1250x3415 pixels) | Social Influence | Scoop.it
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8 incredible museums sharing on Pinterest

8 incredible museums sharing on Pinterest | Social Influence | Scoop.it
Pinterest has a reputation as the social media channel for food and fashion, but there’s much more to the visual network.
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17 Pinterest Statistics For Business You Need To Know

17 Pinterest Statistics For Business You Need To Know | Social Influence | Scoop.it
Haven’t decided if you should be on Pinterest or not? Here's 17 Pinterest statistics for business to help you + start planning your 2015 Pinterest strategy
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Meet the Man Who Unlocked the Secrets of Mobile Marketing

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app Vine.
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Could you be a star blogger or vlogger?

Could you be a star blogger or vlogger? | Social Influence | Scoop.it
Young people who’ve made a name for themselves online talk you through how to attract followers – and make money too
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Fashion Bloggers Teaser - YouTube

You know them from Instagram and their blogs, but soon these best-dressed bloggers will be the stars of a new TV series, Fashion Bloggers! The program will e...
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The Explosive Growth Of Influencer Marketing And What It Means For You

The Explosive Growth Of Influencer Marketing And What It Means For You | Social Influence | Scoop.it
The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play [...]
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This 24-year-old author just broke JK Rowling’s sales record. NBD.

This 24-year-old author just broke JK Rowling’s sales record. NBD. | Social Influence | Scoop.it
She may not write about wizards and Quidditch, but 24-year-old Zoe Sugg, better known as Zoella, is on track to become the most financially successful British writer since J.K. Rowling. Sugg, who became a viral video star thanks to her beauty and fashion videos on YouTube, just published her first novel, Girl Online. The book flew off the shelves, selling more copies it its first week than any other debut novel in the UK on record. That's right: She eclipsed the first week sales of Harry Potter.
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4 Things Brands Can Do to Make Influencer Marketing Work for Them

4 Things Brands Can Do to Make Influencer Marketing Work for Them | Social Influence | Scoop.it
When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their time is now. Sixty percent of marketers are increasing what they spend on influencer marketing, and 22 percent said it's their top customer acquisition tool.
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Microsoft "Embeds" 25 Online Influencers Into Epic #DoAnything YouTube Career ... - Marketing Land

Microsoft "Embeds" 25 Online Influencers Into Epic #DoAnything YouTube Career ... - Marketing Land | Social Influence | Scoop.it
Microsoft aims to keep its Surface tablet top of mind at a time when UK youth are pondering their future careers.
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Three Elements of Working with Social Influencers in 2015 - Delmondo

Three Elements of Working with Social Influencers in 2015 - Delmondo | Social Influence | Scoop.it
Today’s best creators are far more than influencers, they’re independent media and production companies.
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Blogger Influence in Purchasing Decisions #INFOGRAPHIC

Blogger Influence in Purchasing Decisions #INFOGRAPHIC | Social Influence | Scoop.it
“Blogger Influence is felt in over 84% of all purchasing decisions. Learn more exciting facts from this INFOGRAPHIC”
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Digital Influence: Communications Nirvana?

Digital influence is sold as a marketing and communications nirvana, allowing organisations to reach audiences quickly and cheaply. How effective is it in real…


Via Ron Sela
Kirsten Jassies's insight:

Easy to go trough slideshare with good points!

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How Brands are Engaging with YouTube Content Creators | Vidooly

How Brands are Engaging  with YouTube Content Creators | Vidooly | Social Influence | Scoop.it
Off late , there’s an increase in the ongoing trend of capitalising on the reach and virality of YouTube. We’ve earlier seen how brands are releasing the commercial ads on youtube first and later as a TVC.
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Top-up shop and vloggers tipped as major trends for 2015, says Euromonitor - Harpers Wine & Spirit Trade Review (registration)

Top-up shop and vloggers tipped as major trends for 2015, says Euromonitor - Harpers Wine & Spirit Trade Review (registration) | Social Influence | Scoop.it
Euromonitor forecasts the rise of convenience shopping and the growing power of vloggers or “native influencers” as two consumer trends expected to grow in 2015 that could impact the drinks trade.
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Advertisers ride wave of social media influencers - FT.com

Advertisers ride wave of social media influencers - FT.com | Social Influence | Scoop.it
American teenager Brent Rivera spent the holiday season posting six-second videos online of himself dressed as his grandmother in the hope of persuading shoppers to spend more at retailers such as Best Buy. He is one of a new generation of so-called
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Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App

Tumblr Overtakes Instagram As Fastest-Growing Social Platform, Snapchat Is The Fastest-Growing App | Social Influence | Scoop.it
With 1.35 billion active monthly users, Facebook continues to be the world's largest social network by some margin, but  when it comes to picking up new..
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This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money

This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money | Social Influence | Scoop.it
Snapchat has given forward-thinking creators and marketers off-the-charts engagement. By embracing ads, that's about to end.
Kirsten Jassies's insight:

Intriguing intro-story about an influencer on Snapchat and Disney that's working with him.

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