Transmedia storytelling and marketing are hot topics for entertainment brands, independent content producers, and product and service brands. As companies explore how to reach through the maelstrom of digital channels and social media to connect with their audiences, they recognize their stories must cross platforms. 
A common hysteria surrounds the inevitable switch from analog to digital, regardless of the industry: In journalism, it's the evolution from... ![Storytelling vs.Corporate Speak-Storytelling vs.Corporate Speak [Infographic] | Social Greg's Transmedia Channel | Scoop.it](http://img.scoop.it/xdLYjU6WFSbdoPoOA2nXgjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
[SG:Interesting Infographic on Storytelling vs Corporate Speak.] 
He faces a new challenge for his latest project: working with the Chinese government, which has its own ideas about filmmaking. 
Mobile optimized, offering syndicated columnists, blogs and news stories with moderated comments (Healing Power of #Storytelling - http://t.co/06ILHJxN Ancients cultures understood, we're too far from our origins.)... 
Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go ... 
One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media wi... 
Simon Staffans ponders on the issue of "understanding" between transmedia practitioners. Via The Digital Rocking Chair 
Madonna's web-only promotional push for her 12th studio album, MDNA, isn't confined only to Facebook and Twitter. She has turned to design-focused daily deals site Fab.com to offer a deluxe edition for $7.99 — 47% off the ... 
Thirteen years after Kazunori Kakihisa reopened a closed movie theater in Amakusa, Kumamoto Prefecture, he's getting close to screening his last reel on the big screen. ![Joe Sabia: The technology of storytelling [video] | Social Greg's Transmedia Channel | Scoop.it](http://img.scoop.it/cHWXzr6UsnfSWrBGEjf-UDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad. 
Every time you share a story, you spark a story. What does it mean to be a purposeful storyteller? How do we become intentional about the stories we share so they inspire feelings of connection and action within the minds of our listeners? 
The Stanford Storytelling Project (We now have a blog that features great examples of audio storytelling at http://t.co/tgkRp4co...)... |
BEIJING — Hollywood studios, facing steep challenges in the North American movie market, are taking more interest in China. Wang Jianlin, a rags-to-riches mogul, is taking over AMC Entertainment and promising to integrate it into a global brand called the Wanda Group. 
What makes a great story? For legendary filmmaker Ken Burns, the answer is both complicated and personal. “I’ve always felt that everybody in Hollywood has exactly the same job,” executive (and former UPN chief) Dean Valentine told us in 2009. “They just call it different things. Everybody’s job is to package together ideas and talent and market them. That job is the same whether you’re an agent or a studio executive or a writer or a buyer or a seller… If you’re a buyer, all you’re thinking about is, ‘Is this going to make my network look really bad? Is it going to fail? Is it going to succeed? How does it fit in with a much broader strategic picture?’ When you’re a seller, you’re not looking at any strategic picture. You’re looking at closing the deal right now, period. It's one little focus.
In today’s digital distribution market, which ranges from VOD to iTunes to other smaller online outlets, the numbers are hard to find or verify. 
The online video touted an epic unveiling from one of Hollywood's most revered filmmakers: "In three days, Ridley Scott returns to the genre he redefined...."For the next two days, subsequent videos... 
We spoke with MTV's VP of Public Affairs to learn how the multimedia entertainment giant has been using digital media to engage youth (Transmedia: Storytelling for the Digital Age - How MTV is using youth and digital media to create change http://t.co/XQU9cj6x...)... 
If there's a brawl between Silicon Valley and Hollywood to be California's marquee industry, it looks like the geeks have come out on top. 
It seems like everyone is jumping on the Pinterest bandwagon these days and creating boards of their favorite images. 
Our core transmedia team would also include community managers, interaction and game designers, and digital... 
They don't all have happy endings.... 
Similar to MySpace, Artists.MTV will have fan pages for artists to upload music, videos, photographs, and sync with their social media accounts. The big-name stars will already have fan pages made for them that they can claim. 
An independent movie discovery platform hosts a list of the best and brightest up-and-coming filmmakers. |
| 1 | 2 | 3 | 4 |  |
5 |
|
Next |
