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Global Mobile Media Consumption: Reaching Millennials

Global Mobile Media Consumption: Reaching Millennials | Social_gaming | Scoop.it
InMobi has uncovered the first truly global analysis of this highly influential demographic through our Global Mobile Media Consumption Study.
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International Mobile Gaming Awards hit San Francisco - CNET

International Mobile Gaming Awards hit San Francisco - CNET | Social_gaming | Scoop.it
International Mobile Gaming Awards hit San Francisco CNET Launched in 2004, the IMGA is a competition for mobile games developed in countries across Europe, Asia, and the Americas.
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Trust by Danone: le social gaming au service du recrutement | Blog YouSeeMii

Trust by Danone: le social gaming au service du recrutement | Blog YouSeeMii | Social_gaming | Scoop.it

Via Yasmine Kasbi, coulon thibault
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Warner Bros to open new mobile, social games studio

Warner Bros to open new mobile, social games studio | Social_gaming | Scoop.it
The studio will be led by Warner's senior VP of digital games Greg Ballard. (RT @ratemygames: Warner Bros to open new mobile, social games studio - Digital Spy UK: Warner Bros to open...
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Why Social Gaming Giant Wooga Is Renting 20 Flats In Berlin

Why Social Gaming Giant Wooga Is Renting 20 Flats In Berlin | Social_gaming | Scoop.it
During a recent field trip whirlwind startup visiting tour in Berlin, one of the offices I dropped by was those of social gaming juggernaut Wooga. Founded in 2009 by CEO Jens Begemann and CTO Philipp Moeser, Wooga has ...
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Mobile gaming giant DeNA launches Groovy, a Japan-only music-streaming app for Android

Mobile gaming giant DeNA launches Groovy, a Japan-only music-streaming app for Android | Social_gaming | Scoop.it
Mobile gaming firm DeNA has launched a new social music-streaming app in its native Japan, almost three months after it first intimated it would following the acquisition of another ...
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QR codes: the good, the bad and the ugly

QR codes: the good, the bad and the ugly | Social_gaming | Scoop.it
Over the past couple of years, QR codes have cropped up everywhere from billboards to ketchup bottles, and have become a must-have gimmick for some marketers.
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Facebook and Google spread 'their' net across the mobile world

Facebook and Google spread 'their' net across the mobile world | Social_gaming | Scoop.it
New mobile users from poor countries will end up thinking that 'web' and 'internet' are just other words for Facebook, says John Naughton
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Gamasutra: Tyler York's Blog - Social Gaming + Gambling: An Intersection of Opportunity

Gamasutra: Tyler York's Blog - Social Gaming + Gambling: An Intersection of Opportunity | Social_gaming | Scoop.it

Social gaming struggles to monetize millions of users
Social games became a phenomenon because of their incredibly low barriers to entry compared to traditional video games. They are browser-based (often within your favorite social networking site), focused on easy-to-learn, bite sized gameplay with robust tutorials, and are completely free to play. Within minutes, anyone can load, learn and begin playing a new social game without touching their wallet or even entering a username. Coupled with aggressive use of viral distribution, the fastest moving game companies became multi-million user powerhouses overnight.

 

However, this strategy has a serious weakness: it leaves the user with very little incentive to ever pay, and even today, on average only 2.5% of users pay in a casual social game. This is a big part of why social game companies suffer from poor monetization that hamstrings their development and user acquisition budgets. Moving to mobile hasn’t helped developers’ fortunes. Less than 30% of mobile users ever pay for an in-app purchase. This has contributed to a staggering 60% of developers that never break even on the iOS app store. As a result, game developers have been in an arms race of acquisition and monetization methods, polluting their game experience with intrusive advertisements and aggressive monetization barriers....


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Why Social Gaming Giant Wooga Is Renting 20 Flats In Berlin

Why Social Gaming Giant Wooga Is Renting 20 Flats In Berlin | Social_gaming | Scoop.it
During a recent field trip whirlwind startup visiting tour in Berlin, one of the offices I dropped by was those of social gaming juggernaut Wooga. Founded in 2009 by CEO Jens Begemann and CTO Philipp Moeser, Wooga has ...
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