Finally, there’s a dashboard that confirms your wildest suspicions: WhatsApp knows your name, your location, your interests, and even your political leaning. They can know things about you that you may not, like they if certain people respect your opinion (or don’t for that matter) and what preoccupies your thoughts–whether it’s sex, food, shopping or something a bit more kinky.
WhatsApp has become an omniscient gatekeeper, holding data about you, the personal information you write and receive, and can open the floodgates to the world at their own free will. About a month ago it would have been just 450 million people using WhatsApp, but since Facebook acquired it for a whopping $19 billion, WhatsApp could merge its data with the social media titan very soon—putting your most intimate details at the mercy of the world’s biggest social media platform with 1.3 billion users and counting.
Considering Facebook has over 2 billion connections between local businesses and people, it seems safe to point a finger at advertising as the long-term, overarching objective for acquiring WhatsApp. Plus, the billion-user club may just get a new member: WhatsApp gains millions of users every day, and Mark Zuckerberg himself predicts that number will reach 1 billion in 2015-—allowing Facebook to capitalize on being the global leader in data-driven messaging. If that’s not a jackpot for Facebook, what is?