In The Science of Storytelling & Memory and Their Impact on CRO , author Ankit Oberoi describes how Rob Walker and Joshua Glenn increased the selling price of items by 6,000%… with stories! This is a long, detailed post at ConversionXL with plenty of examples, not to mention the science behind why stories embed themselves in your memory.
Laura Hudson of Wired shows the surprising effect that screen symbols can have in The Human Brain Now Reacts to Emoticons Like Real Faces. Emoticons, particularly the most common version of the “smiley,” are processed like facial expressions. Read it, you’ll smile!
We all know that art lives in the right brain and math in the left… except it’s not true. In fact, beauty in art and mathematics have a lot in common. Even though a simple, powerful equation would seem to have little in common with a Renoir sketch, Dr. Jeremy Dean talks about how beauty in both areas of endeavor lights up the same part of the brain: Beauty in Art and Mathematics Activates The Same Brain Region.