Human beings are complex.
We are unique, impulsive creatures with a deep desire to be liked and accepted.
We all want to be loved and we all want to present the best version of ourselves.
And what better way to portray that idyllic image of ourselves than through social media?
Social media enables us to show other people what we’re really about.
It allows us to let other people know what we care about, our aspirations and how we live (or wish to live) our life.
Whether or not this representation is real or not is irrelevant.
Way back in 1986, psychologists Hazel Markus and Paula Nurius recognised this disparity between our real selves and our ideal selves.
They showed that people have two selves; the ‘now self’ and the ‘possible self’.
The illusion of our ‘possible self’ is the main motivation when it comes to sharing online, and it is this narcissism that marketers should attempt to appeal to in order to gain traction with creative campaigns.