SensoMotoric Instruments (SMI) is a world leader in hardware and software solutions for gaze and eye tracking, eye movement and eye control in psychology, neurology, usability, market research, sports, training, medicine.
From January 22-25, 2014, the World Leaders will gather in Davos, CH, as they have been doing each year for more than three decades. SensoMotoric Instruments (SMI; www.smivision.com) will be there to present eye tracking as a key technology which drives industry transformation – especially when used in combination with brain response data. Decision making, the related information processing and human-machine-interaction are being transformed by better understanding and real time usage of visual attention, emotions and brain information processing.
In a unique on-site eye tracking experiment with world leaders conducted in Davos, SMI will demonstrate how eye tracking reveals the underlying factors of information retrieval. How these insights can be used to improve decision making, inform policy-making and strategy will be explained by Olivier Oullier, professor of Behavioral and Brain Sciences at Aix-Marseille University (France) and also a Young Global Leader of the World Economic Forum. He will lead the experiment all week long and, on January 23rd, he will present results from an innovative worldwide lab and on site study he conducted for the World Economic Forum and his partners. Key insights on sustainable consumption were investigated and compared across countries thanks to the unique mobility afforded by the combination of SMI Eye Tracking Glasses 2.0 (ETG) in combination with Emotiv's EPOC brain response technology.