You can always think of reasons not to try something new if you think about it hard enough. In fact, it's that same fear that holds back countless buyers from converting each year.
As a person who knows the importance of action, you know analysis paralysis can stump progress any day. Yet, conversion rate optimization (CRO) is often one of those things that's analyzed every which way before actually starting because businesses think it's a huge undertaking.
But it's really not that hard to start CRO. Really. And the ridiculous excuses we hear when CRO is on the table need to be squashed right then and there.