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'Networked minds' require fundamentally new kind of economics

'Networked minds' require fundamentally new kind of economics | Social Foraging | Scoop.it
In their computer simulations of human evolution, scientists have discovered the emergence of the “homo socialis” with “other-regarding” preferences.

Via Viktor Markowski
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Viktor Markowski's curator insight, March 25, 2013 3:49 PM

Economics has a beautiful body of theory. But does it describe real markets? Doubts have come up not only in the wake of the financial crisis, since financial crashes should not occur according to the then established theories. Since ages, economic theory is based on concepts such as efficient markets and the “homo economicus”, i.e. the assumption of competitively optimizing individuals and firms. It was believed that any behavior deviating from this would create disadvantages and, hence, be eliminated by natural selection. But experimental evidence from behavioral economics show that, on average, people behave more fairness-oriented and other-regarding than expected. A new theory by scientists from ETH Zurich now explains why. 

luiy's curator insight, March 25, 2013 5:33 PM

Evolution of “friendliness”


Prof. Dirk Helbing of ETH Zurich, who coordinated the study, adds: “Compared to conventional models for the evolution of social cooperation, we have distinguished between the actual behavior – cooperation or not – and an inherited character trait, describing the degree of other-regarding preferences, which we call the friendliness.” The actual behavior considers not only the own advantage (“payoff”), but also gives a weight to the payoff of the interaction partners depending on the individual friendliness. For the “homo economicus”, the weight is zero. The friendliness spreads from one generation to the next according to natural selection. This is merely based on the own payoff, but mutations happen.

For most parameter combinations, the model predicts the evolution of a payoff-maximizing “homo economicus” with selfish preferences, as assumed by a great share of the economic literature. Very surprisingly, however, biological selection may create a “homo socialis” with other-regarding preferences, namely if offsprings tend to stay close to their parents. In such a case, clusters of friendly people, who are “conditionally cooperative”, may evolve over time.

If an unconditionally cooperative individual is born by chance, it may be exploited by everyone and not leave any offspring. However, if born in a favorable, conditionally cooperative environment, it may trigger cascade-like transitions to cooperative behavior, such that other-regarding behavior pays off. Consequently, a “homo socialis” spreads.

 

 

Networked minds create a cooperative human species


“This has fundamental implications for the way, economic theories should look like,” underlines Professor Helbing. Most of today’s economic knowledge is for the “homo economicus”, but people wonder whether that theory really applies. A comparable body of work for the “homo socialis” still needs to be written.

While the “homo economicus” optimizes its utility independently, the “homo socialis” puts himself or herself into the shoes of others to consider their interests as well,” explains Grund, and Helbing adds: “This establishes something like “networked minds”. Everyone’s decisions depend on the preferences of others.” This becomes even more important in our networked world.

 

 

A participatory kind of economy


How will this change our economy? Today, many customers doubt that they get the best service by people who are driven by their own profits and bonuses. “Our theory predicts that the level of other-regarding preferences is distributed broadly, from selfish to altruistic. Academic education in economics has largely promoted the selfish type. Perhaps, our economic thinking needs to fundamentally change, and our economy should be run by different kinds of people,” suggests Grund. “The true capitalist has other-regarding preferences,” adds Helbing, “as the “homo socialis” earns much more payoff.” This is, because the “homo socialis” manages to overcome the downwards spiral that tends to drive the “homo economicus” towards tragedies of the commons. The breakdown of trust and cooperation in the financial markets back in 2008 might be seen as good example.

“Social media will promote a new kind of participatory economy, in which competition goes hand in hand with cooperation,” believes Helbing. Indeed, the digital economy’s paradigm of the “prosumer” states that the Internet, social platforms, 3D printers and other developments will enable the co-producing consumer. “It will be hard to tell who is consumer and who is producer”, says Christian Waloszek. “You might be both at the same time, and this creates a much more cooperative perspective.”

Onearth's curator insight, March 26, 2013 4:58 AM

After homo sapiens sapiens it's time for homo sapiens socialis

Social Foraging
Dynamics of Social Interaction
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Predicting fruit fly’s sensing rate with insect flight simulations

Predicting fruit fly’s sensing rate with insect flight simulations | Social Foraging | Scoop.it

Without sensory feedback, flies cannot fly. Exactly how various feedback controls work in insects is a complex puzzle to solve. What do insects measure to stabilize their flight? How often and how fast must insects adjust their wings to remain stable? To gain insights into algorithms used by insects to control their dynamic instability, we develop a simulation tool to study free flight. To stabilize flight, we construct a control algorithm that modulates wing motion based on discrete measurements of the body-pitch orientation. Our simulations give theoretical bounds on both the sensing rate and the delay time between sensing and actuation. Interpreting our findings together with experimental results on fruit flies’ reaction time and sensory motor reflexes, we conjecture that fruit flies sense their kinematic states every wing beat to stabilize their flight. We further propose a candidate for such a control involving the fly’s haltere and first basalar motor neuron. Although we focus on fruit flies as a case study, the framework for our simulation and discrete control algorithms is applicable to studies of both natural and man-made fliers.

 
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Accurate decisions in an uncertain world: collective cognition increases true positives while decreasing false positives

Accurate decisions in an uncertain world: collective cognition increases true positives while decreasing false positives | Social Foraging | Scoop.it

In a wide range of contexts, including predator avoidance, medical decision-making and security screening, decision accuracy is fundamentally constrained by the trade-off between true and false positives. Increased true positives are possible only at the cost of increased false positives; conversely, decreased false positives are associated with decreased true positives. We use an integrated theoretical and experimental approach to show that a group of decision-makers can overcome this basic limitation. Using a mathematical model, we show that a simple quorum decision rule enables individuals in groups to simultaneously increase true positives and decrease false positives. The results from a predator-detection experiment that we performed with humans are in line with these predictions: (i) after observing the choices of the other group members, individuals both increase true positives and decrease false positives, (ii) this effect gets stronger as group size increases, (iii) individuals use a quorum threshold set between the average true- and false-positive rates of the other group members, and (iv) individuals adjust their quorum adaptively to the performance of the group. Our results have broad implications for our understanding of the ecology and evolution of group-living animals and lend themselves for applications in the human domain such as the design of improved screening methods in medical, forensic, security and business applications.

 
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A texture-processing model of the ‘visual sense of number’

A texture-processing model of the ‘visual sense of number’ | Social Foraging | Scoop.it

It has been suggested that numerosity is an elementary quality of perception, similar to colour. If so (and despite considerable investigation), its mechanism remains unknown. Here, we show that observers require on average a massive difference of approximately 40% to detect a change in the number of objects that vary irrelevantly in blur, contrast and spatial separation, and that some naive observers require even more than this. We suggest that relative numerosity is a type of texture discrimination and that a simple model computing the contrast energy at fine spatial scales in the image can perform at least as well as human observers. Like some human observers, this mechanism finds it harder to discriminate relative numerosity in two patterns with different degrees of blur, but it still outpaces the human. We propose energy discrimination as a benchmark model against which more complex models and new data can be tested.

 
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The Effects of Within- and Between-Group Competition on Trust and Trustworthiness among Acquaintances

The Effects of Within- and Between-Group Competition on Trust and Trustworthiness among Acquaintances | Social Foraging | Scoop.it

Several studies have indicated that between-group competition is a key stimulator of trust and trustworthiness. Another important but neglected type of competition may also affect trust and trustworthiness: within-group competition, especially competition among acquaintances. The present study investigated the effects of both within- and between-group competition on trust and trustworthiness, which were measured using an investment game played by acquaintances. We found that, compared to the participants' performance in the non-competition condition, when individuals were motivated to compete with their in-group members or the other groups for financial rewards, they demonstrated more trust. When individuals were motivated to compete with their in-group members, they exhibited lower trustworthiness than in non-competition and between-group competition. In addition, within-group competition decreased the trustor's payoff while both within- and between- group competition increased the trustee's payoff. Finally, we found that males trusted their group members more than females.

 
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Say Hello to the Robotic Personal Assistant of Your Dreams

Say Hello to the Robotic Personal Assistant of Your Dreams | Social Foraging | Scoop.it
Born from MIT's Media Lab, 'Jibo' can take photos, remind you of important dates and events and, more importantly, interact with you and learn about you.
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What humans can learn from semi-intelligent slime

What humans can learn from semi-intelligent slime | Social Foraging | Scoop.it

Inspired by biological design and self-organizing systems, artist Heather Barnett co-creates with physarum polycephalum, a eukaryotic microorganism that lives in cool, moist areas. What can people learn from the semi-intelligent slime mold? Watch this talk to find out.

 

http://on.ted.com/sz7m


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How collective comparisons emerge without individual comparisons of the options

Collective decisions in animal groups emerge from the actions of individuals who are unlikely to have global information. Comparative assessment of options can be valuable in decision-making. Ant colonies are excellent collective decision-makers, for example when selecting a new nest-site.


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Designing for Success: Creating Business Value with Mobile User Experience (UX)

Designing for Success: Creating Business Value with Mobile User Experience (UX) | Social Foraging | Scoop.it

The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.

 
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Cultural Divergence in Website Interaction Spanish vs. English

Cultural Divergence in Website Interaction Spanish vs. English | Social Foraging | Scoop.it

Our perception of the world around us is based on our knowledge and experiences. Web design has used this concept to improve websites by matching expectations derived from the knowledge and experience to design concepts. Understanding the role culture plays in perception of websites needs to be better understood. This paper uses eye-tracking gaze patterns (ETMAP) in conjunction with a cultural identification survey (ARSMA-II) to explore divergences between American and Latino-Americans. Our results suggest a relationship between sequential reading and scanning behaviors with acculturation scores. While these results demonstrate that the methodology has potential, the findings need to be confirmed in future studies.

 
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Towards Personalized Multilingual Information Access - Exploring the Browsing and Search Behavior of Multilingual Users

Towards Personalized Multilingual Information Access - Exploring the Browsing and Search Behavior of Multilingual Users | Social Foraging | Scoop.it

The shift from the originally English-language-dominated web towards a truly global world wide web has generated a pressing need to develop novel solutions that address multilingual user diversity. In particular, many web users today are polyglots, i.e. they are proficient in more than one language. However, little is known about the browsing and search habits of such users, and even less about how to best assist their multilingual behaviors through appropriate systems and tools. In order to gain a better understanding, this paper presents a survey of 385 polyglot web users, focusing specifically on the relationship between multiple language proficiency and browsing/search language choice. Results from the survey indicate that polyglot users make significant use of multiple languages during their daily browsing and searching, and that contextual factors such as language proficiency, usage purpose, and topic domain have a significant influence on their language choice and frequency. The paper provides a detailed analysis regarding each of these factors, and offers insights about how to support multilingual users through novelPersonalized Multilingual Information Access systems.

 
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Time-Sensitive User Profile for Optimizing Search Personlization

Time-Sensitive User Profile for Optimizing Search Personlization | Social Foraging | Scoop.it

Thanks to social Web services, Web search engines have the opportunity to afford personalized search results that better fit the user’s information needs and interests. To achieve this goal, many personalized search approaches explore user’s social Web interactions to extract his preferences and interests, and use them to model his profile. In our approach, the user profile is implicitly represented as a vector of weighted terms which correspond to the user’s interests extracted from his online social activities. As the user interests may change over time, we propose to weight profiles terms not only according to the content of these activities but also by considering the freshness. More precisely, the weights are adjusted with a temporal feature. In order to evaluate our approach, we model the user profile according to data collected from Twitter. Then, we rerank initial search results accurately to the user profile. Moreover, we proved the significance of adding a temporal feature by comparing our method with baselines models that does not consider the user profile dynamics.

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A computational model for mood recognition

In an ambience designed to adapt to the user’s affective state, per-vasive technology should be able to decipher unobtrusively his underlying mood. Great effort has been devoted to automatic punctual emotion recognition from visual input. Conversely, little has been done to recognize longer-lasting affective states, such as mood. Taking for granted the effectiveness of emotion recognition algorithms, we go one step further and propose a model for estimating the mood of an affective episode from a known sequence of punctual emotions. To validate our model experimentally, we rely on the human annotations of the well-established HUMAINE database. Our analysis indicates that we can approximate fairly accurately the human process of summarizing the emotional content of a video in a mood estimation. A moving average function with exponential discount of the past emotions achieves mood prediction accuracy above 60%.
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▶ Global Brain: Web as Self-organizing Distributed Intelligence - Francis Heylighen

Distributed intelligence is an ability to solve problems and process information that is not localized inside a single person or computer, but that emerges from the coordinated interactions between a large number of people and their technological extensions. The Internet and in particular the World-Wide Web form a nearly ideal substrate for the emergence of a distributed intelligence that spans the planet, integrating the knowledge, skills and intuitions of billions of people supported by billions of information-processing devices. This intelligence becomes increasingly powerful through a process of self-organization in which people and devices selectively reinforce useful links, while rejecting useless ones. This process can be modeled mathematically and computationally by representing individuals and devices as agents, connected by a weighted directed network along which "challenges" propagate. Challenges represent problems, opportunities or questions that must be processed by the agents to extract benefits and avoid penalties. Link weights are increased whenever agents extract benefit from the challenges propagated along it. My research group is developing such a large-scale simulation environment in order to better understand how the web may boost our collective intelligence. The anticipated outcome of that process is a "global brain", i.e. a nervous system for the planet that would be able to tackle both global and personal problems.

 

Summer School in cognitive Science: Web Science and the Mind Institut des sciences cognitives, UQAM, Montréal, Canada http://www.summer14.isc.uqam.ca/

http://www.isc.uqam.ca/ ;

FRANCIS HEYLIGHEN, Vrije Universiteit Brussel, ECCO - Evolution, Complexity and Cognition research group

Towards a Global Brain: the Web as a Self-organizing, Distributed Intelligence

http://youtu.be/w2sznrVtiLg


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Tom Cockburn's curator insight, July 17, 4:06 AM

Apart from outraging some religious groups and upsetting some neo- luddites,this sounds interesting,provided we have some checks and balances/ failsafe options too

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Why do honeybees love hexagons? - Zack Patterson and Andy Peterson

Why do honeybees love hexagons? - Zack Patterson and Andy Peterson | Social Foraging | Scoop.it
Honeybees are some of nature’s finest mathematicians. Not only can they calculate angles and comprehend the roundness of the earth, these smart insects build and live in one of the most mathematically efficient architectural designs around: the beehive. Zack Patterson and Andy Peterson delve into the very smart geometry behind the honeybee’s home.
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Rationality in collective decision-making by ant colonies

Rationality in collective decision-making by ant colonies | Social Foraging | Scoop.it

Economic models of animal behaviour assume that decision-makers are rational, meaning that they assess options according to intrinsic fitness value and not by comparison with available alternatives. This expectation is frequently violated, but the significance of irrational behaviour remains controversial. One possibility is that irrationality arises from cognitive constraints that necessitate short cuts like comparative evaluation. If so, the study of whether and when irrationality occurs can illuminate cognitive mechanisms. We applied this logic in a novel setting: the collective decisions of insect societies. We tested for irrationality in colonies of Temnothorax ants choosing between two nest sites that varied in multiple attributes, such that neither site was clearly superior. In similar situations, individual animals show irrational changes in preference when a third relatively unattractive option is introduced. In contrast, we found no such effect in colonies. We suggest that immunity to irrationality in this case may result from the ants’ decentralized decision mechanism. A colony's choice does not depend on site comparison by individuals, but instead self-organizes from the interactions of multiple ants, most of which are aware of only a single site. This strategy may filter out comparative effects, preventing systematic errors that would otherwise arise from the cognitive limitations of individuals.

 
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Bridging the Mechanical and the Human Mind: Spontaneous Mimicry of a Physically Present Android

Bridging the Mechanical and the Human Mind: Spontaneous Mimicry of a Physically Present Android | Social Foraging | Scoop.it

The spontaneous mimicry of others' emotional facial expressions constitutes a rudimentary form of empathy and facilitates social understanding. Here, we show that human participants spontaneously match facial expressions of an android physically present in the room with them. This mimicry occurs even though these participants find the android unsettling and are fully aware that it lacks intentionality. Interestingly, a video of that same android elicits weaker mimicry reactions, occurring only in participants who find the android “humanlike.” These findings suggest that spontaneous mimicry depends on the salience of humanlike features highlighted by face-to-face contact, emphasizing the role of presence in human-robot interaction. Further, the findings suggest that mimicry of androids can dissociate from knowledge of artificiality and experienced emotional unease. These findings have implications for theoretical debates about the mechanisms of imitation. They also inform creation of future robots that effectively build rapport and engagement with their human users.

 
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The future lies in uncertainty

 

Statisticians have celebrated a lot recently. 2013 marked the 300th anniversary of Jacob Bernoulli's Ars Conjectandi, which used probability theory to explore the properties of statistics as more observations were taken. It was also the 250th anniversary of Thomas Bayes' essay on how humans can sequentially learn from experience, steadily updating their beliefs as more data become available (1). And it was the International Year of Statistics (2). Now that the bunting has been taken down, it is a good time to take stock of recent developments in statistical science and examine its role in the age of Big Data.
Much enthusiasm for statistics hangs on the ever-increasing availability of large data sets, particularly when something has to be ranked or classified. These situations arise, for example, when deciding which book to recommend, working out where your arm is when practicing golf swings in front of a games console, or (if you're a security agency) deciding whose private e-mail to read first. Purely data-based approaches, under the title of machine-learning, have been highly successful in speech recognition, real-time interpretation of moving images, and online translation.

 

The future lies in uncertainty
. D. J. Spiegelhalter

Science 18 July 2014:
Vol. 345 no. 6194 pp. 264-265
http://dx.doi.org/10.1126/science.1251122


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Complexity Digest's curator insight, July 18, 6:25 PM

“Predicting the past is very easy. Predicting the future is not so easy” -Ignacio Méndez

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A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs

A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs | Social Foraging | Scoop.it

Online consumer behavior in general and online customer engagement with brands in particular, has become a major focus of research activity fuelled by the exponential increase of interactive functions of the internet and social media platforms and applications. Current research in this area is mostly hypothesis-driven and much debate about the concept of Customer Engagement and its related constructs remains existent in the literature. In this paper, we aim to propose a novel methodology for reverse engineering a consumer behavior model for online customer engagement, based on a computational and data-driven perspective. This methodology could be generalized and prove useful for future research in the fields of consumer behaviors using questionnaire data or studies investigating other types of human behaviors. The method we propose contains five main stages; symbolic regression analysis, graph building, community detection, evaluation of results and finally, investigation of directed cycles and common feedback loops. The ‘communities’ of questionnaire items that emerge from our community detection method form possible ‘functional constructs’ inferred from data rather than assumed from literature and theory. Our results show consistent partitioning of questionnaire items into such ‘functional constructs’ suggesting the method proposed here could be adopted as a new data-driven way of human behavior modeling.

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Coaction versus reciprocity in continuous-time models of cooperation

Cooperating animals frequently show closely coordinated behaviours organized by a continuous flow of information between interacting partners. Such real-time coaction is not captured by the iterated prisoner׳s dilemma and other discrete-time reciprocal cooperation games, which inherently feature a delay in information exchange. Here, we study the evolution of cooperation when individuals can dynamically respond to each other׳s actions.


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Poisson-Like Spiking in Circuits with Probabilistic Synapses

Poisson-Like Spiking in Circuits with Probabilistic Synapses | Social Foraging | Scoop.it

Neuronal activity in cortex is variable both spontaneously and during stimulation, and it has the remarkable property that it is Poisson-like over broad ranges of firing rates covering from virtually zero to hundreds of spikes per second. The mechanisms underlying cortical-like spiking variability over such a broad continuum of rates are currently unknown. We show that neuronal networks endowed with probabilistic synaptic transmission, a well-documented source of variability in cortex, robustly generate Poisson-like variability over several orders of magnitude in their firing rate without fine-tuning of the network parameters. Other sources of variability, such as random synaptic delays or spike generation jittering, do not lead to Poisson-like variability at high rates because they cannot be sufficiently amplified by recurrent neuronal networks. We also show that probabilistic synapses predict Fano factor constancy of synaptic conductances. Our results suggest that synaptic noise is a robust and sufficient mechanism for the type of variability found in cortex.

 

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Reasons for Using Social Networks Professionally - The Influence of User Diversity on Usage Motivation

Reasons for Using Social Networks Professionally - The Influence of User Diversity on Usage Motivation | Social Foraging | Scoop.it

Since the success of social media in private usage settings, social media applications spread rapidly in the working context. In business internal contexts these applications seem useful as a measure for strategic knowledge management. Social media in this context promises to offer adequate facilities to support a systematic storage of knowledge as well as a support of knowledge exchange and communication in enterprises. But since social media is only successful when used, the usage motivation of employees is one central key for their success. Therefore this paper focusses on the motivation to use social media professionally. To achieve this we are investigating the influence of user diversity factors such as age, gender, and social media expertise on aspects of usage motivation. In a study with N=84 the employees of an enterprise were asked which reasons for using social media are relevant to them. Findings show that both factors age and gender reveal a relatively low influence on the factors evaluation of usage motives, tools (as a measure for motivation), and incentives/reinforcements for social network usage. In contrast both expertise with social media and achievement motivation revealed many correlations with both usage motives and tools as well as incentives and reinforcements.

 
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Practical Eye Tracking of the Ecommerce Website User Experience

Practical Eye Tracking of the Ecommerce Website User Experience | Social Foraging | Scoop.it

Eye tracking is a productive tool in researching the user experience of ecommerce websites. Because information throughout the online path to purchase is communicated visually, gaze behavior is among the most effective and informative means of testing the extent to which a given ecommerce site facilitates a smooth transaction. The process of analysis typically involves examining the characteristics and patterns of visual attention during the online shopping process. Eye-tracking metrics are used in conjunction with data-based visualizations and traditional usability techniques to answer a variety of questions about the online shopping process. Principles of appropriate design, execution and analysis of an ecommerce eye-tracking study are discussed, along with relevant case examples.

 
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Sparrows and Owls: Characterisation of Expert Behaviour in StackOverflow

Sparrows and Owls: Characterisation of Expert Behaviour in StackOverflow | Social Foraging | Scoop.it

Question Answering platforms are becoming an important repository of crowd-generated knowledge. In these systems a relatively small subset of users is responsible for the majority of the contributions, and ultimately, for the success of the Q/A system itself. However, due to built-in incentivization mechanisms, standard expert identification methods often misclassify very active users for knowledgable ones, and misjudge activeness for expertise. This paper contributes a novel metric for expert identification, which provides a better characterisation of users’ expertise by focusing on the quality of their contributions. We identify two classes of relevant users, namelysparrows and owls, and we describe several behavioural properties in the context of theStackOverflow Q/A system. Our results contribute new insights to the study of expert behaviour in Q/A platforms, that are relevant to a variety of contexts and applications.

 
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The Magic Barrier of Recommender Systems – No Magic, Just Ratings

The Magic Barrier of Recommender Systems – No Magic, Just Ratings | Social Foraging | Scoop.it

Recommender Systems need to deal with different types of users who represent their preferences in various ways. This difference in user behaviour has a deep impact on the final performance of the recommender system, where some users may receive either better or worse recommendations depending, mostly, on the quantity and the quality of the information the system knows about the user. Specifically, the inconsistencies of the user impose a lower bound on the error the system may achieve when predicting ratings for that particular user.

 

In this work, we analyse how the consistency of user ratings (coherence) may predict the performance of recommendation methods. More specifically, our results show that our definition of coherence is correlated with the so-called magic barrier of recommender systems, and thus, it could be used to discriminate between easy users (those with a low magic barrier) and difficult ones (those with a high magic barrier). We report experiments where the rating prediction error for the more coherent users is lower than that of the less coherent ones. We further validate these results by using a public dataset, where the magic barrier is not available, in which we obtain similar performance improvements.

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Data Design for Personalization: Current Challenges and Emerging Opportunities | eBay Research Labs

Data Design for Personalization: Current Challenges and Emerging Opportunities | eBay Research Labs | Social Foraging | Scoop.it

Personalization is central to most Internet experiences. Personalization is a data-driven process, whether the data are explicitly gathered (e.g., by asking people to fill out forms) or implicitly (e.g. through analysis of behavioral data). It is clear that designing for effective personalization poses interesting engineering and computer science challenges. However, personalization is also a user experience issue. We believe that encouraging dialogue and collaboration between data mining experts, content providers, and user-focused researchers will offer gains in the area of personalization for search and for other domains. This workshop is part of a larger effort we are developing: D2D: Data to Design - Design to Data. Our vision is to provide a forum for researchers and practitioners in computer and systems sciences, data sciences, machine learning, information retrieval, interaction and interface design, and human computer interaction to interact. Our goal is to explore issues surrounding content and presentation personalization across different devices, and to set an agenda for cross-discipline, collaborative engagement.

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