A recent conversation with Fred Zimmerman, a long time friend and publishing entrepreneur, woke me up to the fact that the a part of the publishing industry that has long resisted technology may finally be ripe for transformation. The key question is: Does algorithmic content creation that uses machine learning and automation have a role to play in content creation?
The first impulse of most people like me, who have spent much of their careers writing for love and money, is to loudly answer NO WAY. I firmly believe that it is impossible to replace the creativity of the human mind and the skill of writing learned over years with an algorithm.
But Zimmerman, who is CEO of Nimble Books, is pioneering a new technique he calls combinatorial publishing that can create a book that is useful in seconds for pennies. He persuasively argues that algorithmic content creation has an important role to play, even if the virtuosity of the human will always be the beating heart of content creation.