People aren't very good at media multitasking -- like reading a book while watching TV -- but do it anyway because it makes them feel good, a new study suggests. The findings provide clues as to why multitasking is so popular, even though many studies show it is not productive.
Researchers had college students record all of their media use and other activities for 28 days, including why they used various media sources and what they got out of it.
The findings showed that multitasking often gave the students an emotional boost, even when it hurt their cognitive functions, such as studying.
"There's this myth among some people that multitasking makes them more productive," said Zheng Wang, lead author of the study and assistant professor of communication at Ohio State University.