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Social Foraging
Dynamics of Social Interaction
Curated by Ashish Umre
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Emulating Ecosystems: A Story About Beer

Emulating Ecosystems: A Story About Beer | Social Foraging | Scoop.it

"In nature, there are communities of organisms that interact with each other and the nonliving parts of their environment. That’s what an ecosystem is. Living organisms include plants, animals, bacteria, fungi, and more. We humans are part of the ecosystems we live in, but we don’t always contribute as much to the community as we could. Let’s look at ways some businesses have learned to start behaving more like cooperative members of nature. This story is about beer but can be applied to any business because it’s about how emulating an ecosystem can lead to less waste while supporting various industries."


Via Miguel Prazeres
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Rescooped by Ashish Umre from Biomimicry
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What Honeybees Can Teach Marketers

What Honeybees Can Teach Marketers | Social Foraging | Scoop.it

"Honeybees are social insects, always exchanging information with each other for the success of the hive. When a bee finds an attractive new flower with a good supply of pollen, it flies back to the hive and performs a sophisticated waggle dance for the other bees, communicating the distance and direction of the flower from the hive, the type of flower it is, and the potential magnitude of the find. Other bees watch this dance, then navigate to the flower themselves to harvest more of its pollen, which is good because producing a single pound of honey requires roughly two million bee-loads of pollen.

So now imagine for a moment that your company operates a flowerbed, and you are in the business of “selling” your pollen to bees. Your first task is to attract an exploring bee to land and take a look, and for that you need to be sure that your colors are bright and your scent is attractive. That’s advertising.

But the bee is part of a social network, so when it returns to the hive after visiting your flower it’s only going to send for the other bees if your pollen was good. And that’s customer experience."


Via Miguel Prazeres
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Linus Ridge's comment, August 14, 2013 5:00 PM
An excellent view point.
Linus Ridge's comment, August 14, 2013 5:03 PM
Shared on LinkedIn http://www.linkedin.com/in/linusillsleyridge
Rescooped by Ashish Umre from Biomimicry
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StartupNectar-The Biommimicry Business Incubator

StartupNectar-The Biommimicry Business Incubator | Social Foraging | Scoop.it

"StartupNectar enables early-stage, biomimicry-based ventures to access resources and gain traction in the marketplace. The incubation model is informed by nature’s strategies for creating conditions conducive to life".


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