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Employees to Brand Ambassadors | Social Media Today

Employees to Brand Ambassadors | Social Media Today | Social for Business | Scoop.it
Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?
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Ping-Pong Plan | Social Media Today

Ping-Pong Plan | Social Media Today | Social for Business | Scoop.it
Let's say that the above is representative of a B2B buying process. Yep, it gets a little messy. All the people involved, the back and forth. The side discussions that you're not part of as you're returning a lob from a different contact. The bystanders who are observing your every smash and volley.
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Integrate to Look Out and Over Social Media Silos | Social Media Today

Integrate to Look Out and Over Social Media Silos | Social Media Today | Social for Business | Scoop.it
Social media has brought the consumer right to the front doorsteps of CPG companies, whether they like it or not. CPG makers have responded by investing in all manner of “social extensions” to their businesses -- namely branded social network accounts, social marketing campaigns and promotions, social command centers and social customer support.
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Social Media Marketing and Digital Marketing | Social Media Today

Social Media Marketing and Digital Marketing | Social Media Today | Social for Business | Scoop.it
From the insights of digital marketing experts, here are some of the social media marketing trends that can impact the growth and success of your digital marketing and search engine optimization campaigns. Are you ready to embrace these trends to integrate them to your internet marketing structures?
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The Importance of Social Media in Meeting Consumer Demand | Social Media Today

The Importance of Social Media in Meeting Consumer Demand | Social Media Today | Social for Business | Scoop.it
As we move further towards a world where predictive marketing becomes the norm, social media is emerging as a key cog in the sales process.
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