Les enjeux de la connaissance clients sont stratégiques pour les sites : optimisation des taux de transfo, baisse des coûts d’acquisition, avance sur la concurrence… et les nouvelles possibilités autour de la data ouvrent de nouvelles opportunités. Les directions marketing s’impliquent davantage sur le sujet : et vous ?
Marie Gillet's insight:
Du bon sens démontré par des arguments analytiques intelligents.
If you want to achieve a major goal, conventional wisdom says to think positive. Picture yourself delivering the perfect presentation, and absorb the energy of the audience. Envision the ideal job
Marie Gillet's insight:
Here's an abstract of the article that summarizes the ideal CEO:
In the words of Richard Pine, “The best chief executives—and that includes presidents—know that too much optimism is a dangerous thing, that wise and productive leadership means striking a balance between optimists’ blue sky view of the world and pessimists’ more clear-eyed assessment of any given situation. Take one part salesman, one part inventor, one part lawyer, one part safety engineer, stir gently and you’ve got a great chief executive.”
Chaque fiche produit d’un site e-commerce ne doit pas être sous-estimée. L’e-commerçant doit y fournir de bonnes descriptions non seulement pour décrire le produit à vendre, mais aussi et surtout pour mettre la clientèle en confiance. Noter que la réussite d’une description de fiche produit repose sur deux axes majeurs : la qualité de l’information …
"If you’re a blogger or love to share your thoughts online in another fashion, these visual guides are perfect for you. They’re all a bunch of popular infographics that offer a boatload of tips, tricks, and ideas on how to actually not go crazy while blogging. All good things. So these various infographics, charts, and visual guides should help you turn yourself into a better blogger in no time.
"I’ve personally learned quite a few time-saving techniques and mind-saving methods using these infographics so I hope you learn a bit as well! If you have some other tips for becoming an all-star blogger, then feel free to share them down in the comments of this, well, blog!"
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