Social Enterprise E20: For Social Innovation, Bottom-up Communication & Side-to-Side Collaboration

“Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book, Fixing the Game, “holding a press conference on Wednesday to announce that he predicts a win by 9 points on Sunday, and that bettors should recognize that the current spread of 6 points is too low.

As we already covered in Part 1 and Part 2 of this series, management, at the highest level, needs to seriously review the role and responsibilities of Human Resources. Both shareholders and company leaders must demand HR to thoroughly scrutinize personnel policies built on “19th century learning styles, coupled by 20th century leadership models fused with 21st century technology” – Dan Pontefract,

Google is turning to the internet to help it track down potential recruits with the skills and experience to become high-flying employees.

Auswertung und Erkenntnisse des Social Business Readiness Checks.

In an interesting talk at the Gartner Symposium ITExpo 2011 on October 16-20, 2011, Clayton Christensen explains why the basic thinking taught in business schools and promulgated by consultants is killing innovation and the US economy. The talk is available here.

Here are some tools that Rock suggests will steer the brain toward increasing creativity.

Create a positive state. Be positive in how you approach a problem.
Quiet the brain. That means reducing the neural activation, the numbers of neurons speaking to each other. Being quiet, not speaking.
Being internally focused. We can be more creative if we shut out what we see and hear in the moment. Practice mind wandering; effortlessly wander through thought, and cut down on external data.
Not working on a problem that you fail to solve. The non-conscious has the resources of the milky way. If you’re having a problem, switch to doing something else and let the non-conscious do the work.

Mark P. Mc Donald makes a case for Social Business to be taken seriously: Competency, Capability and Capacity flow bottom-up and side-to-side.” (brilliant 3 C’s of collaboration) just as our brain and consequently minds work associatively and not hierarchically!