Microsoft founder Bill Gates on Monday took to the pages of the People's Daily, the mouthpiece newspaper of China's ruling Communist Party, to encourage people in China to do more for the poor. "China has many successful entrepreneurs and business people. I hope that more people of insight will put their talents to work to improve the lives of poor people in China and around the world, and seek solutions for them," Gates wrote in an editorial. "Investing for the poor requires participation from the entire community." Philanthropy in China has yet to take off, as some wealthy Chinese fear generous donations could invite unwanted attention on their fortunes.